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If you have recently become familiar with SEO and its topics and are interested in working in this field and want to be known as an SEO expert, this article is for you! Stay with us. In this article, we are going to tell you who is an SEO specialist and what are his characteristics?

Who is an SEO expert?

An SEO expert or SEO specialist is a person who optimizes websites to improve their ranking and receive organic traffic in search engine results. In other words, an SEO expert is a person who knows how to get more traffic for his website from search engines.

SEO expert How to become a professional ?

SEO is a set of internal and external processes for website optimization, which we must continuously study and test new materials and techniques to learn.

But the question is how to become an SEO expert? The most common methods that can help you acquire SEO skills are:

• • Take a comprehensive SEO course
  • Implementing SEO techniques on a personal site
  • Internship in a marketing agency

• Get SEO certification from reputable websites

Implementing SEO techniques on a personal site

Well, we suggest you start by setting up a website and using it for your experiments. In addition to speeding up learning new concepts, this can reduce your stress to get reverse J results!

Other benefits include:

Full access to all parts of the site to make desired changes, familiarity with HTML codes and content marketing.

In other words, having a personal website can help you a lot in this field due to creating different challenges.

Internship in a marketing agency

Working in digital marketing agencies can speed up your growth and help you become an SEO expert. The reason for this is the presence of people who know SEO well and can answer your questions in the shortest possible time.

Experiment and learn

Google is constantly updating and changing its algorithms. According to Google experts, on average, nearly 3000 changes are made in Google’s algorithms every year. So you have to constantly check and test different factors.

• Putting keywords in title tags (keyword optimization)
• Change in the way of writing titles ( optimization of click rate or CTR )
• Changing content formats (testing user behavior)
• Content length (by receiving backlinks in SEO )
• Internal linking (bounce rate and user exit rate)
• External linking (impact on ranking)

To get information on what is bounce rate , you are suggested to read our exclusive article.

Features of an SEO expert

In fact, SEO is more than inserting keywords in the text and optimizing meta tags. In fact, the best SEO experts are people who usually have skills in various fields of marketing. For example, a person who is familiar with various digital marketing tools and platforms certainly has a higher potential to become an SEO expert.

Also, an SEO expert or expert should always have an SEO checklist of the actions he takes for SEO according to the new year updates. For example , the 2021 SEO checklist will definitely be different from the checklist items in previous years and new items have been added to it.

In general, a professional SEO should have the following characteristics:

• The ability to find high-volume and low-competition keywords
• Relative understanding of HTML and CSS
• The ability to check competitors in the desired keywords
• Understanding the technical points affecting the ranking of sites
• Adequate knowledge of Google algorithms and new changes
• Skill in writing attractive advertising texts
• Ability to link for keywords
• Ability to use analytical tools such as Google Analytics
• Getting to know social networks and how they work
• Skill in producing visual content such as making videos and infographics, for this you can get help from the article What is Digital Marketing .

Important points in search engine ranking that the SEO specialist should know

To rank sites, Google checks more than 200 factors and determines the position of each site according to the points obtained. Of course, there is no need to learn all the cases, because Google uses these cases to achieve the three characteristics of communication, power and quality.

Relevance or Relevancy

The meaning of the relationship is the degree of matching of the searched keyword with the site.

For example, if you search for the keyword “gray shirt”, Google will look for sites whose titles and content match the searched term. Google is very obsessive about doing this, which is why you don’t see gray shoes or gray pants in the results.

Power or Authority

The meaning of power is how much Google trusts the content of a website.

Usually, the strength of a domain is primarily based on the number of links that are given to that domain. The more links the pages of the site have, the more reliable they are in the eyes of Google