blog posts

Have you ever wondered how you can naturally and purposefully link to your site? Today, content production has a variety of applications, from attracting search engine traffic to getting likes and comments on social networks and advertising. However, one of the biggest goals of content production is; No matter what context the content is used in, it is link building.

Link building is a process in which inbound links to a site increase quality and quantity. Knowing the target audience for which you are producing content is very important. You need to generate user-friendly content such as social networks to attract new audiences to your site every day and get good coverage of it.

In this article, we want to introduce you to 7 practical tools for website link building:

Content repeatedly presented to the target audience can not boost the link building on the website. Generating content with repetitive topics leads to frequent links in the same sections.

The greatest value that SEO knowledge brings to online business owners is linking and getting good coverage for the website. So producing diverse content, which targets different authors and publications, gives you a better chance of linking and covering a wider range of sites.

You can create different types of content for link building, and if you make sure you cover most of the areas related to your business, you will have the best possible opportunity to link to a wider range of sites. Had. Generating valuable content can be a good start to this process, as it will bring you an asset worth the time, and you can use it repeatedly to build links.

Introducing seven practical tools for website link building

Here are some tips for link building that all require patience to score. But if you spend more time with them, you will get very good output from them.

1. Use of reference content

One of the resources that ensure link building on the website is using reference content. Reference content is content that is produced based on statistics and credible sources. Therefore, if you create pages on your site that contain reference content, every time content is written with its subject matter, your website will inevitably be used as a content reference, thus strengthening the possibility of citations and link building. . Of course, this does not mean that you have to do extensive and costly research to produce new content. You can easily gather information about a particular topic from various sources and use it as reference content.

The Hubspot website is a great example of this. This website has attracted 2056 links on its marketing statistics page.

Another example that can be mentioned in this regard is; The pages related to announcing the price index are on different topics. For example, the travel cost index divides travel and transportation costs into different cities and has many ranges.

2. Host an event

Hosting an event is a great way to build links. Business owners unveil their products at different times. This can be a good opportunity to introduce products and make the audience more familiar. Other sites for their users to use these events should refer to your link so that people can register for the event and purchase tickets. This phenomenon, known as event marketing, aims to build a close relationship with potential and actual customers.

Event marketing is a kind of advertising strategy for product introduction and link building. Because most users are welcome to share virtual events and will likely share their personal experiences with your website with others, you can also add events related to your events to sites built for link building, such as Event Brite. Some of these links may be disabled over time. But many of them will still have active followers.

Many users are interested in having a list of the best conferences and events in a particular industry. Using this strategy, you will have the opportunity to be on this list. Branded3 is a successful example of link building. The company was able to hold its Search Leeds conference this year. In this event, the company was able to attract more than 40 domains, among which the names of large companies can be seen.

3. Do a study

New research is always a popular way to build links, especially if you can look at a topic that people in your industry are struggling with. This strategy takes time and effort to implement, but if the research you are doing is fundamental and new, you can turn it into a recurring study each year and look at it from a new perspective. This method can be a continuous opportunity to link and communicate with the audience.

Orbit Media conducted special research using Blogger Trends and attracted 164 links from different domains to its site. The company is currently preparing its third research and will undoubtedly continue in the future, despite the attractiveness of this research to its audience. Do not worry about spending too much time researching and coming to a conclusion that contradicts your hypothesis.

MailChimp conducted a study on the ideal length for an email title and found that it does not matter to users. However, this content still attracts links from 68 domains, including the names of some major sites.

4. Build tools for link building

Like events, tools are a great way to build links; Because you value your audience by building tools. What happens naturally when people refer to these tools is that they communicate through the links on the site. You can provide these tools to users in two ways. For free or for money. Sometimes some companies use their tools as a special offer and spend a lot of time making the best version of them.

With the development of various tools, Screaming Frog has achieved significant success in link building over the years, and by attracting 3792 domains to its site, it has set a good record in this field. This company is known to many people as a software company; Besides building tools and software, they are also a content production agency. The company’s website, on its homepage, ranks sites based on SEO and the most competitive terms in the industry.

But it does not take much time to build links using tools. Built Visible has created various free tools for people to use that speed up the link-building process. Such as SEO tools for Excel with 42 domains and content production guide tools with 61 domains. These tools require less maintenance and updating than those produced by Screaming Frog, and people are eager to use them. There are many promotional opportunities if you want to be a leader in tool development and link building for your website. SEJ has dedicated an entire section of its site to building tools.

What are other link-building options available?

There are ways you can cover large publications without building tools, conducting studies, or holding events. This method is useful when you want to assign specific content to third parties, which makes publishing this content easier.

This strategy is known in today’s business world as “content marketing.” However, the main point is to create alternative styles for content production and link building that target different types of content. Using a variety of content allows you to be present in a wider range of sites and on a larger scale of industries, and as a result, more link building will help you enhance your audience engagement.

5. Use charts in link building

Another popular way to link to a site is to create charts showing specific information types. Charts allow you to capture different information from around the world. It means you can make it available to any country’s publishers from an angle based on your country and audience. Major national publications use charts if they are presenting outstanding content. Using charts to build links is a popular style of content on Reddit. Many web admins and webmasters now use tables and charts to source content and link building for their sites. If you use charts to build links on Reddit, you will soon get links from different sites.

6. Use infographics in link building

There is nothing incomprehensible about infographics, but it is surprising that many people still can not use this tool properly. Creating a graphic image that shows some numbers will never be enough to link and cover the site. You need to provide information in the form of an infographic that confirms the key points of the content. People use infographics as a reference to support articles they write or read online.

Do not use infographics just so that the petition is not empty! Think of valuable content you want to share with others and then create something beautiful to highlight its various angles.

In general, such infographics are used to build links and links to some large sites. Sites like Business Insider and BuzzFeed usually find a way to publish their compelling content by creating infographics.

For example, food and beverage infographics can always be used to reference people who write about food or diet.

7. Use images in link building

Using images is a great way to access sites that publish content in specific and regular formats and are always looking for beautiful designs. If you use meaningful and beautiful images in your content, you can easily create links and attract the attention of other sites. Sites such as My Modern Met and Design Taxi are among the few sites that have attracted the audience’s attention by using creative and beautiful images. Your approach to using images determines how successful you can be in link building and site coverage. This method allows you to interact with popular culture and select images for content the general public is interested in talking about. Effective linking and getting good coverage for website content is not a complicated mystery. But it does take a bit of creativity and time to get the desired output.