7 Mobile SEO Tips You Need to Know
Imagine that you search for a phrase quickly on Google, and a handful of search results are displayed. While the song “Who should I choose among all these beauties” plays in your mind, you click on one of the results! But that site is not displayed correctly on your device, and you will encounter a scene like the following image:
So you close that website and go to the next one.
This is a scary story for many of us! Something that may have happened to us many times when we searched on the Internet, and we do not pay special attention to it. But have you ever thought how often this happens to your site? How many people close your site and leave in this way, and how much does Google pay attention to these departures for ranking? That’s why we called it a horror story!)
What is mobile SEO, and why is it very important?!
Mobile SEO means ensuring that your mobile visitors have a good user experience. This includes optimizing the design and adjusting the content so that it is displayed well on mobile phones, as well as changing the keywords you are targeting, as these words may be different on mobile phones!
Let us explain the importance of mobile SEO with a relatable example:
Suppose you own a large store with two entrances. One entrance opens onto the city center, where 64% of the daily foot traffic passes. The other entrance opens onto a quiet side street with only 35% of the traffic. Now imagine you’ve beautifully designed the second entrance, located in the back alley, with a modern, stylish look, an elegant showcase, and an automatic glass door. In contrast, the main entrance at the city center has been neglected, appearing like a shabby junk shop with a partially closed shutter.
Naturally, the store owner misses out on the chance to attract 64% of potential customers. You’re thinking, ‘No one would make such a mistake,’ consider this:
Astonishingly, 68% of online store owners neglect mobile optimization! This percentage refers to the top one million websites. If we consider all websites globally, the statistic would likely be higher.
Approximately 58% of global website traffic comes from mobile devices, while only around 35% of searches are performed on desktops. Yet, many site owners neglect mobile optimization because the design process typically focuses on desktops.
7 Mobile SEO Tips You Need to Know
We have always heard that content is king, But as you can see, content is not the only determining factor. The device on which the content is displayed also shapes the user experience. It’s so important to use these 7 SEO tips to make your site mobile-friendly: Don’t neglect mobile-friendly (responsive) design!
Suppose your website is beautiful on the desktop and attracts readers with its charm. That’s great! But have you opened it on your phone? Does it look like this?
If yes, a job is lame. (If we want to be honeit’sit’s beyond lame!) Such a website has practically no use for mobile phone users. Unfortunately, the fact that your site is desktop-friendly does not automatically guarantee that it will be mobile-friendly.
Since Google launched the mobile-first index algorithm in 2018, such websites have never seen the color of the first page of the search results! (The mobile-first index algorithm is one of Google’s algorithms, according to which websites that are compatible with mobile phones are prioritized by search engines and ranked higher.)
How do we give a mobile-friendly design to our site?
There is a gap to improve your site design to be more mobile-friendly.
- The fastest way is to install a mobile plugin like WPtouch or Responsive Viewer and give your site a responsive design in a few minutes. This method is the easiest, but it also has its drawbacks: plugins are more likely to crash.
- The surest way is to change your website coding with the help of a programmer to include responsive codes.
2. Make your content mobile friendly!
It is not only the technical framework of the site that must be compatible with mobile phones; the content and partial elements of the site must also be compatible with mobile phones. So, do the following recommendations to make sure that your site and mobile phones go hand in hand!
- Use a readable font that is the appropriate size for your texts. Headlines and subtitles should attract attention!
- Interactive elements (such as buttons and chat boxes) should be large and prominent.
- Do not use long paragraphs! Remember that your paragraphs will look much longer on mobile.
- Be liberal in using negative space so that your sdoesn’tsn’t look too crowded.
- Leave some space around links and interactive elements. This will prevent users from accidentally clicking on them.
3. Skip the extra pop-ups!
Users look at pop-ups as annoying! Because they came to your site to get information, suddenly, a pop-up disturbs their reading. Research shows that pop-ups can increase site bounce rates; It means that the user, who has not yet entered the site, takes his way and leaves!
Of course, let’s not forget that some pop-ups are important. Most websites must use cookies; Your website is no exception. So, if you want to make a pop-up to ask him for permission to use cookies, you are very correct and ethical!
4. Make your site error free!
Humans are allowed to make mistakes, But not the site! When the user sees your site from a small screen (such as a mobile screen), even the smallest errors are visible, including that 404 error, which is scary even to hear its name!
How do we discover the technical errors on our site?
Besides the 404 error, what other errors are there that are the enemy of mobile SEO? Some of them are:
- Broken links
- Images that do not open.
- Unsolicited redirects
- Server problems (such as 505 Gateway Timeout error)
5. Load your site with the speed of light! Today, in the
In this fast-paced world, we have lost patience with everything, including searching the internet.
What should we do to increase the loading speed of our site?
To increase loading speed and optimize mobile SEO, follow these six lines of action;
- Image optimization: compress your images to make them smaller. Also, use PNG format for images.
- Enable Compression: If your server does not support compression, enable it. (GZIP compression is one of the best methods.)
- Using the browser cache: Open ydomain’sin’s .htaccess file and set an expiration time for your page elements.
- Using the loading feature: The Lazy Loading feature makes the elements that the user sees at first glance load faster, and the rest of the elements are loaded gradually. So, if you don’t have this feature active, enter load “ng=” “lazy” in the HTML tag of the elements you want. (For example, images are located in the lower part of the page, and the user does not need to see them at first glance.)
- Optimize your page codes: If you have enough knowledge in HTML, JavaScript, and other programming languages, you can make your codes shorter.
- Connect elements together: For example, if you have two images displayed next to each other, embed them into one image. This will make your website page load faster.
6. Optimize Your Site for Local Search
In today’s world, mobile phones have become an extension of ourselves, accompanying us wherever we go. Many people search the internet on their phones even while walking down the street, especially when looking for a place.
To enhance local SEO for Queen Mobile, consider the following recommendations:
- Use location-based keywords such as “where,” “near,” “nearest,” and the name of the street where your store is located. For example, phrases like “the nearest internet café” can help potential customers find you.
- Add your store’s name, address, and phone number prominently on the main page of your site—preferably in the footer for easy access.
- Create a Google Business Profile and include all relevant information about your business. This is crucial for helping your customers find you on Google Maps.
Conclusion
SEO, whether for mobile or desktop, is a dynamic topic. Today, your site may be on the first page of Google, but the next day, another site with stronger SEO will take its place. Additionally, you need to SEO each new page on your site separately.
So if don’ton’t know SEO yourself, you have to rely on SEO experts for the rest of your life and pay huge costs in the long That’s why learning SEO is a smart choice that will both make you self-sufficient for your site and you an expert and earn money from it.
