blog posts

Creating compelling content that is user-friendly and engages the search engine to introduce you is not difficult! There are three things that every writer should consider to create compelling content and attract organic traffic.

Element of creativity and search optimization

Finding the balance between the element of creativity and search engine optimization is the most challenging task for writers doing rewriting, according to recent SEMrush research. Some even believe that between SEO and content creation.

There is a human-centered challenge. It makes sense that creating compelling content that is relevant to both people and search engines requires a great deal of research, and many writers see this as a limit to their creativity.

It may be funny, but is it possible to marry SEO and content and celebrate this wedding? I believe so. Here are three things every writer should consider to create compelling content that also captures organic traffic:

• Choose a popular theme
• Increase semantic relevance
• Increase the chances of entering the special section of Google.

1. Choose a popular theme

Note: Choosing the right subject goes beyond the flight of free imagination. It would help if you determined what content your preferred user prefers. What factors influence their choice. What words can drive them to work?

Tip: Solve yourself in the local community, and know the joys and sorrows of your “buyer character.”

It is also a good idea to look at those who have already been successful in your field. What has allowed them to dominate the minds of users and SERPs? What kind of sub-topics do your competitors cover, and what titles do they use, etc.?

SEMrush solution

Organizes and sorts search subject matter, other popular searches, and Google offers. It also shows you examples of titles used by your SERP competitors.

Meet the four needs in one go: Think more about the real needs of your audience, find key ideas around the topic, find common patterns in your competitors’ content strategies, and get your chance to be seen on the first pages of Google results and build Increase engaging content.

2. Increase semantic relevance

Note: Google’s AI continues to understand words and terms more accurately over time.

Tip: To sync with search engines, you need to enhance your keyword search art and include more semantically relevant keywords in your content to rank higher in the Google search engine.

SEMrush solution

SEO content template is useful when optimizing the content on a page without improving the details. Include one or more keywords in your content. The first ten pages of Google that are ranked for these keywords should be analyzed, and this analysis will tell you which words you should use the most.

On these pages, you can see a selection of your competitors’ content with their desired keywords. The SEO content template uses the TF-IDF tool to provide you with a list of keywords with the highest potential. The frequency of each word automatically sorts this list.

Instant content optimization

In addition, SEO Writing Assistant is add-on software for Google Docs that creates instant content optimization based on the best content in the top 10 Google pages. This tool allows content marketing professionals to check whether their texts or the texts of foreign authors have good features such as content quality and readability (ease of reading, purpose, and recommended keyword density).

3. Increase the chances of entering the special section of Google

Note: Getting to the first page of Google search results is a goal that all content producers dream of achieving because it puts their content in front of the maximum audience and ensures a serious increase in traffic.

• There are no guaranteed guidelines to get you to the so-called “zero position.” But some tricks are worth trying to get you to build compelling content.
• Identify your web pages that are already in the top 10 of Google and try to optimize them for popular user requests.
• Target keywords based on user questions and have structured answers (paragraphs, lists, or tables may be helpful here).
• Make sure you use the header tags correctly.

Find only what you can improve on your page and keep working on optimizing your content. If you are dealing with commonly used keywords, try to use them well in your content.

SEMrush solution

Position tracking is a versatile tool that, among other tools, allows you to find keywords on the first pages of Google results. You will see your position in the top 100 Google pages and SERP features available for each keyword on your phone or computer and in your desired location in the search engine. You can also compare your progress with your competitors.

As you get closer to your goal, you can also monitor your position on the first pages of Google results (whether you or your competitor) and new items that appear for the keywords you want.

Conclusion

In the 21st century, creating compelling content without knowing SEO basics is not going anywhere, and vice versa. Today, the amount of information provided to users is so large that even the best content will be lost without following the basic principles of SEO.

Does this hurt the author’s creativity? With the right tools and a well-written approach, you can automate the routine of creating compelling content and discover more inspiring opportunities to get closer to your audience.