Tips on designing a store site
Tips for designing a store site that you should know. Surely you have realized the extraordinary power of the Internet in all areas. These days, you can use the Internet to do whatever you want. One of the works that have received much attention in the internet space. And it is growing rapidly, having a store site. With the internet, sales are no longer limited.
Shopping website
We hear a lot today that you can earn money and express a variety of methods and techniques by using the internet. But one of the most lucrative and thriving ways to earn money is to have a store site. Shopping online from online stores has become quite a routine in everyone’s life. For this reason, many people tend to offer their services and products to their customers on the Internet and in the form of a store site.
If you have also decided to set up a store site to sell your products and services, you will have to leave the design of your site to someone who has worked in this field and has suitable store site projects. But first of all, as an employer, you need to consider the design of your store site.
Tips on designing a store site
Appearance design
When setting up a store site to sell your products, you need to remember that your site is like a shop and your showcase. Therefore, it should be very beautiful to be noticed by your audience and customers. For this reason, your first activity in setting up a store site is to have a beautiful design and a suitable user interface. Because your audience and customers are attracted to your services and products, the site’s appearance is very important and important. You can be sure that if you do not have a beautiful site, you will lose a lot of your audience and potential customers.
Because in all cases, the first encounter and the first look have a great impact on attracting the audience and buying. You need to pay close attention to everything that affects the customer’s gaze, from the color spectrum you want to use on your site to the logo design and other issues related to the appearance of your store site. Another thing to keep in mind about the design of your site is that the design of your site is consistent with the type of products you sell.
Ease of purchase
The next thing you need to consider about your store site is the ease of buying from the site. When designing a site, you should pay attention to the fact that the purchase process from your site is easy. Customers are not interested in going through the long and complicated process of buying their products when shopping. And in many cases, due to the complexity of the buying process, many customers have abandoned their purchases.
Ability to review and compare
Another point that makes your customer can buy from your site with confidence is the possibility of reviewing and comparing with other products. It has happened to you that you wanted to buy a shirt, for example, but you are hesitant about choosing one. There are issues with online shopping from online stores, so it is very wise that you create the conditions for the customer to compare the products according to the type of product that the customer intends to buy.
Description of products
It does not matter what products you sell on your store site. In Rabeh, you have to provide information about each product that you put on your store site for sale. For example, if you have a clothing store site, you should provide your audience with information about all your products and clothing, such as size, material, exact color, how to wash, and so on.
Also, the photos you post about your products, for example, on the site, should be the same as the products you provide to the customer. It should not be the case that the customer purchases using the information and photos you have posted on the site about the product, but when he receives the product, it does not match the site.
And the last thing about a store site has online payment gateways. The best way to get paid for products is to pay for them online and through these payment gateways. With this method, the customer is sure of his payment method, and the costs will be credited directly to your account.
Ten tips for designing a store website to reach more customers
There are simple and proven ways to strengthen your customer base by focusing on designing your store site. We will tell you about ten tips for designing a store website to reach more customers in the following. You will find a variety of techniques and ideas that can help your business thrive and sell more.
These tips are easy enough to implement, so they are worth trying. Try one or all of them and see how your business grows.
1. Design the site for mobile as well
A responsive mobile site For store site design, the content fills the page without being left out and is easy to navigate. Many users search for your site on their phones. If your page is not configured to respond to mobile, you will immediately lose that group of customers. That’s why our first point is to make your store responsive. A good web designer will automatically design your site for responsive mobile templates to ensure it works well. Designing a store site this way is useful because you are completely online. You want everyone to have an equal chance of buying from you.
2. Place your top products at the front and center of the site
Your store should highlight your more popular products. These products can mean the products that have the most sales have been reviewed by many customers or the products that bring you the most revenue.
Try highlighting them with contrasting colors, changing the design or size of images, and creating banners to promote these superior products. You will have more sales if you can divert people’s attention to the superior products you want to offer. It is like putting a monitor around a superior product or placing it in front of your eyes.
3. Use the registration on the site
Design a registration form that offers something in exchange for registration. Many successful shopping sites use a registration page. Why? Because it helps with re-marketing. Re-marketing is important because some viewers only do basic searches, review products, and look at pricing. By collecting their email addresses, you can get involved again when a potential customer has a chance to think about their options. A quick email from you may arrive at the right time, and they will decide to visit your store. Just make sure you provide something in return if you ask for their email address. Otherwise, they will close the pop-up window and move on.
4. Remember the best SEO practices
When it comes to designing your store site, SEO can help you. SEO stands for Search Engine Optimization, which means a way to rise in the search results list. Focusing on SEO will expose you to more views, more hits, and wider access. When you look at the SEO tips for designing a store site, they come down to three things: use relevant keywords, write product descriptions, and make the most of internal tools.
Keyword
Keywords are words or phrases that a potential customer may search for to find you. For example, the “best leather wallet” is a very sensible search that one might do when looking for a new luxury wallet. If you use this keyword phrase several times in your online content, search engines will start linking your store to this phrase, so when someone reviews it, you will appear as the first overall result. Even beginners can use SEO successfully.
Product Description
Your product description should be complete and legible and describe the product well. Search engines look at your product description to determine how relevant it is. Writing detailed and accurate descriptions help your search engine rankings communicate more clearly with your customers.
Internal SEO tools
The webmaster uses built-in tools to optimize your site and help with overall performance. By embedding SEO directly on your store site, you can use powerful metrics and data to help you make informed decisions about keywords used, where to add more links, and more. A quality SEO tool makes it easier to know if what you are doing effectively promotes you in search engine rankings.
5. Use great images
Great images can help showcase your products and introduce your brand voice. A picture is worth a thousand words. It is a big deal on a store site that does not have much space to waste. You want your images to be focused and high resolution. It is also good to take multiple photos of each product and create a slideshow for each product list. Sometimes a customer has to see the product clearly before deciding whether or not to buy it. It is especially true of clothing stores. The design of your store site should revolve around your images.
6. Simplicity is the key
Users should not search for buttons or search too much to find the right category. For example, drop-down menus help simplify the process and keep your website clean and transparent. Please look at other store sites or competitor sites to see how they organize their content. Unless you have a good reason for changing something, it is generally wise to design your store according to the norms so that users know what to expect and how to interact with your site. The easier it is for users to buy from you, the more inclined they will be to complete the purchase and purchase from you. Amazon is a great example. With the “One-Click ” option, users can make their purchases seamlessly and quickly.
7. Use scannable content
A site can be easily scanned if it uses color and alignment to reveal how the information relates. Another part of keeping the site simple is making it easy to scan. A buyer does not want to spend a lot of time decoding your site. They want to come in, buy and go.
Use large headers to show different parts of your store clearly. If you sell multiple categories of products, the user should be able to scan your site and see any categories that may interest them. Another way to achieve this goal is to keep paragraphs short, use multiple headers, use numbered lists, and add images.
8. Consider the user
In the end, the most important thing is always to remember the user. Create the best shopping experience so people can think about coming back to your site. One of the fastest ways to build brand loyalty and turn your customers into loyal and lifelong customers is to build your store around them. It can be easy to buy, create a good product description, use a simple user interface, and pay attention to the design and color of your site. By interacting with your customers through polls or social media, you can get real feedback on what they like most. Customers will quickly realize how much work has been done to optimize their experience. By doing this step correctly, you will leave a lasting impression.
9. Be honest about pricing
Lying and using tricks on your store site will not work. Customers want to see honest prices. It would help if you tried to avoid hidden costs. A higher-than-expected price is likely to cause a potential customer to drop out of your shopping cart and go to your competitor’s store.
10. Remember the goal: sales
Every decision you make in designing your store site should ultimately lead to sales and profits. Using each item in this list should reach more customers and earn more money.
