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Improving website SEO is an important step to making a brand famous in the vast space of the Internet. As you know, SEO is like a golden key to improving the position of any site. SEO can be divided into different types. The important thing is to use SEO correctly.

The wrong SEO can sometimes leave you thousands of steps behind your competitors. On the other hand, proper SEO adds a lot of popularity and fame to your site within a few seconds. Of course, don’t forget that no SEO is permanent. You should update your site according to users’ needs by continuously improving your site’s SEO.

Improving SEO can usually be done through many online tools. Most of these tools are free. Also, some methods related to technical SEO can improve SEO over time. Before any action, it is better to familiarize yourself with the different methods of this category. In this article, all these things are mentioned for your service.

The importance of improving the site’s SEO

Today, all sites have a common goal. This goal is to increase the SEO of the site or improve it. The better the SEO, the more points Google will give to your web page. Improving SEO also includes various activities. For example, improving the technical aspects of the site has a great effect on gaining rank. These aspects can include increasing page loading speed or site security.

Producing quality content is another way to improve SEO for site optimization. Because suitable content can keep the user who clicked on your link for a long time; also, the use of external links or virtual networks will not be ineffective. By improving your site’s SEO, you double the chances of your brand or products being seen.

Ways to improve website SEO through technical SEO

It would help if you considered improving your site’s SEO to get the first rank in Google. Attention to technical SEO, part of digital marketing, can improve ranking. In the following, we have explained the various methods related to it.

Site crawling by search engine robots.

Robots give your site a good rating when they can easily crawl. Therefore, the ability to crawl the site can improve the SEO of the site.

High click rate

When do you think the audience will click on the links related to your site? They will find what they need on your site when they are sure. A high click-through rate tells the robots that your site is useful in solving these needs. As a result, its SEO will also improve.

Fast page loading

The speed of the site is the first word in attracting the audience. If the speed is low, the value of the contents will not be determined. Because users will not stay on the site for a long time, therefore, try to increase the speed of the site through various aspects to improve the SEO of the site.

The mobile version of the site

The number of mobile phone users searching the Internet is increasing daily. For this reason, robots care about the responsiveness of your site. This feature makes the mobile version of the site available to the audience.

Appropriate URL

The shortness of the website address has a great effect on improving SEO. Also, the URL should consist of meaningful words. The presence of an HTTPS prefix also plays a role in the site’s security and increases its credibility.

Existence of valid hosts

A good quality host can meet your needs. It would help to have a powerful host to increase SEO in the first step. In this case, the speed of your site will be better than the sites of competitors.

SEO site optimization through other methods

Website SEO improvement is not only limited to technical SEO. To get a link, you should consider improving all types of SEO, both internal and external. Some of the things that cause progress in this area are mentioned below.

Generating relevant content with keywords

The content becomes valuable when written in a relevant and purposeful way. On the other hand, to understand the relevance of the content to the user’s needs, Google must also see the keywords in your article. The better the keywords are used in their position, the higher the value of the content. As a result, after some time, it improves SEO and earns points.

Content update

The content should not remain on the site for long without any changes. In this case, the robots will not give you the necessary points because they think your site does not update its content according to important events. As a result, it does not consider the needs of the audience. Updating is one way to show the site’s new content.

Correct use of links

Internal or external links to the site can determine the validity of a site in the long term. Please note that internal links should open for users without any problems. Also, external links should direct the user to the related site. Observing these things will improve SEO over time.

How to analyze the website for SEO optimization

One of the techniques to rank first in Google is to analyze website information. You should check your site regularly to improve your SEO. This way, you can learn about your performance’s positive or negative effects. There are different ways to analyze. In the following, we have explained the different methods to you.

• Examining the number of clicks on different pages of the site at different times
• Analysis of the number of visits to the site pages and which one has more visitors
• Investigating the amount of traffic directed from different channels
• How visitors interact with different pages of your site
• Examining visitor information such as the country or the device they use to enter the site
• Analyzing the keywords with the rank of different pages of your site
• Using Google Search Console to analyze links, temporarily remove some pages, check addresses, analyze security problems, and check indexed pages.
• Using Google Analytics to investigate the activity of site users, traffic directing channels, and personal information of the audience.

Last word

Producing quality content can be very beneficial for you. Of course, it is not necessary to produce the content yourself. Ordering content production is one of the ways that most people do to have a better ranking in Google. Suitable content shows Google that your site is worth getting the first rank and becoming a link. Because the audience will spend a lot of time on the site if they are attracted and fully view the content, this will show the usefulness of your site to Google.