Although Bing Has Recently Introduced More Features Through Its Chatbot, Google’s Search Engine Has Taken A Much Larger Market Share.

Google is the first and last choice for many people to search the Internet, but Bing, Microsoft’s search engine, even though it is not so popular or standard, provides good exclusive features to users.

Bing includes a new Chatbot similar to ChatGPT that can help users with complex searches. Here, we read what else differentiates Google and Bing and which search engine is on top.

Comparison of Google and Bing Usage

Although the exact number of searches or daily active users for Google and Bing is unknown, various studies indicate that approximately 90% of searches occur on Google.

According to Statista, Google holds an 84% share of the desktop search engine market and 95% of the mobile market. Instead, Bing is admirable, given its competition with Google, with a 9 percent market share in desktop searches and less than 1 percent in mobile searches. Despite the substantial difference between these numbers, more than 12 billion searches are conducted on Bing each month.

This search engine is more prevalent in some countries.

In short, Google’s share in the global market is between 85 and 95 percent. Although Bing, which has existed since 2009, has a lower percentage, it alone has captured nearly 10% of the desktop search engine market.

In addition, many smaller search engines, such as Yahoo and DuckDuckGo, rely on Bing results, indicating that Bing is well established in the search field.

In addition, Bing is more widely used in certain regions, such as the United States, and accounts for more than 30% of all searches. Amazon’s Alexa and Apple’s Siri digital assistants also use Bing services behind the scenes.

Despite a long way to go, Microsoft is still developing Bing, and it’s not hard to see why. Its advertising division currently generates roughly $18 billion in annual revenue despite Bing’s lackluster presence. According to the company, a 1% increase in Bing’s market share would add $2 billion in revenue.

Both search engines allow users to search for text, videos, images, news, and popular shopping websites. Comparing the performance and quality of Google and Bing’s results,

it isn’t easy to measure the quality of the effects of billions of searched terms and compare them. However, both Google and Bing generally meet the average user’s needs.

As expected from a search engine, both Google and Bing search engines provide reasonably accurate results along with a list of links to related web pages. The result pages are broadly similar. Both sometimes extract and display text from reliable sources, such as Wikipedia.

As pictured above, Bing often includes a rich visual infographic alongside other search results. Furthermore, if a user asks a question with a yes-or-no answer, Bing typically summarizes text from multiple sources. Google is attempting to do the same, but the answer comes from a single source. This feature doesn’t necessarily indicate improved Bing performance, as it sometimes returns incorrect answers even when citing the correct sources.

If you prefer to use Google products, such as Maps, its search engine may also be your primary concern. These differences are minor but have a significant impact on the usability of each search engine. For example, Bing Maps’ traffic and business data are less comprehensive than those of Google’s mapping service. On the other hand, Bing has an advantage in video search, with an intuitive interface that enables streaming videos directly on the website.

Comparison of Bing and Google’s artificial intelligence chatbots

In 2023, Microsoft introduced Bing Chat. This Chatbot is based on the same technology as ChatGPT and enables more personalized and interactive searches. Microsoft has invested more than $10 billion in it to date.

AI chatbots like Bing perform exceptionally well when answering complex questions. For example, they help plan a vacation or choose a gift. Here is an example of Bing Chat responses on a mobile device.

The difference between ChatGPT and Bing Chat is that Microsoft licenses ChatGPT to use its Chatbot and search the Internet. This possibility makes it highly effective and can be used to identify the desired furniture or to compare different products from a specific perspective. In a traditional search, you must do several separate searches and research each item.

Google’s Bard AI chatbot has not yet been released; although the company has demonstrated the technology, it’s not yet available to the public. By leveraging GPT-3 infrastructure and years of fine-tuning, Bing Chat has become a viable replacement for Bard, both behind the scenes and publicly. However, how Bard will compete with Bing Chat and ChatGPT remains unclear.

Can Bing overtake Google?

It is unlikely that Bing will become the world’s top search engine in competition with Google. The main reason is the billions of dollars Google pays to maintain its status as the default search engine on many devices. Analysts estimate that roughly $15 billion of Google’s budget is allocated to Apple to maintain its default position on iPhones, iPads, and MacBooks.

Also, Google requires users to install GMS mobile services, Chrome, and other apps on all their Android phones. In contrast, Microsoft uses Bing as the default search engine in Windows and its Edge web browser.

However, over the past decade and a half, Microsoft has not attempted to make Bing the default search engine for competing operating systems and web browsers. It seems that this is still unlikely.

In short, the Microsoft Rewards program incentivizes users to use Bing and enables it to compete with Google by making it the default search engine. However, Microsoft has announced that BingChat has, for the first time, surpassed 100 million daily active users.

Although by the company’s admission, Bing remains a novice player with a small market share relative to Google, this may change in the future.

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