Google and Sitewide backlinks; Penalty or incentive?

What is a Sitewide link? If you have just entered the fascinating world of SEO and learning foreign SEO, you have probably seen the name of this method in the list of off-page techniques. Wide site backlinks may have a strange name, but they are not different in nature from other backlinks. Wide site links have long been widely and recklessly used, but their use has become more limited since Google unveiled the Penguin algorithm to combat spam links!

In recent years, some SEOs have considered Sitewide links to be obsolete, but there is no denying that their principled and natural use continues to have a positive effect; It is enough to recognize the lesson. If you want to get acquainted with the link of this type of link building, know the risks of using it and learn the basic methods for building guaranteed and safe Sitewide backlinks, we suggest that you follow us in the continuation of this article.

What is a Sitewide link?

What is a Sitewide link? In answer to this question, we must say that the Sitewide link is a link that is repeated on the main page or internal pages of a site; Like the links we see on the footer site or the index next to the pages of sites and blogs. If you are careful, we will rarely click on these links, unless their content is appealing to us and does not look like an ad. Google does not have a good view of Wide site backlinks, but why?

Google and Sitewide backlinks; Penalty or incentive?

Google’s unveiling of Google Penguin was not in the best interest of the abnormal backlinks, as removing those links was part of the algorithm’s program. According to Google, Sitewide links are not beneficial for the user, but this does not mean rejecting 100% of Wide Site backlinks.

Google software engineer Matt Katz has confirmed in one of his speeches that there are certain types of site links that are considered completely “natural”. An interpretation of this could be that some forms of Sitewide links can contribute to our SEO strategy, but the use of others may result in penalty penalties, as Google does not treat all backlinks in the same way. But are Wide site links also diverse?

Google and Sitewide backlinks

Get acquainted (gain, obtain) with present-day techniques that came from Sitewide

The impression that comes to mind when hearing the name of a sitewide backlink is a link that is placed on the site bar. But Sitewide links are not just sidebars and there are other types that we will get acquainted with in the following:

Header and Footer backlinks

One of the most common types of sitewide links are the Header and Footer links. These links are located in the header bar or footer of the site’s main page or internal pages and are known as high-risk links. Because they are often misused and it is easier for Google to treat them as paid backlinks or spam.

Sidebar and Blogroll backlinks

Sitewide and Blogroll sitelide backlinks are usually displayed in site sidebars or sidebars. Bloggers and sidebars can be much more risky than header and footer links. Because the number of header and footer links is limited, but Blogrol and Sidebar are a vertical list of backlinks that have no restrictions. In addition, many sites use them extensively.

Types of side links

Are Sitewide Links Natural?

Google basically has a problem with sitewide links, but it does not always look like these links are abnormal. The following are considered normal in the following examples:

  • Use the terms “copyright”, “website agreement” and “privacy policy” for legal purposes. But surely we do not want to be ranked in these phrases!
  • Or use the phrase “web designer” or “web developer” in the footer of the sites.

But none of these examples are suitable for SEO purposes. The only thing we can do for them as a SEO technique is to have no follow backlinks.

The best and most natural way to get wide site links

We can use different types to get Sitewide links, but in order to have a more natural wide site link, we have 2 solutions:

1. Get wide site backlinks from useful and related sites

The first method is to put Sitewide backlinks on sites with content or business related to our site. This means we can buy a Sidebar or blogroll link, as long as the site that links to us is valid and has a theme similar to ours.

2. Use the “brand name” inline text

One of the best ways to make your backlinks look natural is to use a brand name instead of an inline text. This method is useful to avoid site penalties, because Google and users find that this list is to introduce a reputable brand in the same field of work as the same site.

Advantages and Disadvantages of Sitewide Backlinks in SEO

As we said at the beginning of the article, using the Sitewide link has many advantages and disadvantages, but if we use it correctly, it will have positive effects on the SEO:

Benefits of Using a Sitewide Link

The positive effects or so-called benefits of using Sitewide are:

1. The SEO rank of the site improves

Google and other search engines seek to satisfy the user and direct new traffic to our site. If no site links to us, we are cut off from the outside world and miss this golden opportunity. Having useful and reliable backlinks tells Google that we are a reference in this field. Of course, the issue of backlinks is beyond receiving traffic, so we suggest that you read the article ” External SEO ” to better understand the benefits of backlinks.

2. We produce quality and reliable content for users

When we use the Sitewide link, we are basically telling Google, “I found meaningful, quality content on this website, and I think others will find the same.” As a result, Google thinks we have quality, reliable content for users.

Do Sitewide backlinks damage the site SEO?

If we want to answer this question very briefly, we must say “yes”. But there is a subtle point. The worst kind of Sitewide links are the ones that link to our site with the “same keyword” or in a completely obvious and unnatural way. Abnormal Sitewide links can result in fines and serious damage to your site if:

  • Sitewide links with keywords will be directed to the main page of our site
  • Excessive use of sitewide links on unrelated sites and blogs
  • The number of wide site links is more than the number of natural site links


Build a Sitewide link with these 6 strategies

If you’re still worried that the Sitewide link might work against our site SEO, here are some important strategies you can follow to build a guaranteed Sitewide link:

1. Always learn the best link building techniques

We have to use the best methods of link building and in this case, the up-to-date knowledge of external SEO is very important. Try to learn the best link building methods for a wide site link, link them with the appropriate inline text, and make sure they are different from the links used in that domain.

2. Get Sitewide backlinks from sites with related content

Make sure that the domain of the site we have chosen is relevant to the target site and covers similar topics. It should be clear to Google that we and the linking site are producing content in the same direction.

3. Buy Sitewide links from reputable sites

To buy a wide site link, go to reputable sites. These sites have less spam content, Google has a good relationship with them, they have a lot of visits, and linking this site to us is justified for Google.

4. Do not overuse Sitewide links

Make enough use of sitewide links. If we add new sitewide links regularly, we will sensitize Google. Even if we find a variety of reputable sites for site links, we still try to do so over time and use them sparingly.

5. Delete old and poor quality backlinks

Before starting the process of using Sitewide links, be sure to find and disavow old backlinks with the help of tools. This will clear our background file for Google and make it less likely that our Sitewide backlinks will be considered spam.

6. Research the domain from which we want to get the wide site link

Research the domain of the site from which we want to buy backlinks. For example, let’s see what is the validity of its domain? Does he have a positive background? How much traffic is there during the day? Be careful about how to create and manage backlinks on this site and beware of any suspicious methods or cases.

Wide site link control and evaluation tools

There are several tools for checking the status of Sitewide links, but here are three handy tools that we can use to check the status of a Wide Site link on a regular basis. These tools include:

Google Search Console

The first and best tool is the Search Console. Search Console is the most reliable platform for monitoring the status of site links. Through the Links section, we can check the status of backlinks index. Using Google Search Console is free.

MOZ Link Explorer

The Link Explorer tool is the most accurate Sitewide link indexing tool. The link expelor section accurately displays the number, domain name and validity of the domains that link to our site. To use Maze, you must create a one-month professional version of it.

Ahrefs Backlink Checker

Ahrefs platform is the most popular SEO tool for reviewing Sitewide backlinks is extremely useful and practical. The free version of Backlink Checker is useful for small sites, but to get the most out of it, we need to get a paid Ahrefs version.

Frequently Asked Questions

Are the links that are placed in the header and footer of the sites as advertisements considered Sitewide backlinks?

If these links are nouveau riche, there is no risk and Google will consider them as advertisements, not wide site backlinks.

Is it true that Sitewide links are no longer as effective as before?

Some believe that Sitewide links have become obsolete after updating the Penguin algorithm. But this is not the case. If your diagnosis is correct for using the Wide site link and you did it naturally, not only will there be no problem, but it will work.

What inline text should we use for the Wide site link?

For Sitewide backlinks, it is better to use brand name encryption.

Is Sitewide Link Exchange Spam?

Sitewide backlink link exchange may be considered spam by Google if it is not done naturally or on unrelated sites.