blog posts

Professional designers are fully familiar with the psychology of business card design. In designing popular and influential business cards, this psychology is taken seriously. In digital marketing, a business card summarizes what is inside you and your business. Therefore, it should contain all the important and basic information about you and your business. But since there are many business cards in the hands of the audience these days, your business card must be distinct and unique to be lasting and effective.

Placing an order to produce text, video, and audio content, logo design, business card design, advertisement report production, etc., is one of the most important services this marketing company provides. You can see the services of this collection in full in the service list menu on the site’s main page. By launching its graphic design department, which consists of more than 4,000 professional designers, this group tries to offer its business card design services of the highest quality and immediately to users. A professional business card in which the principles of psychology are observed can distinguish you from competitors.

Why do we care about a business card design?

Suppose the psychology of business card design is taken into consideration. In that case, the final design will be very effective, and this inexpensive advertising tool will work well for you and your business. But why is business card design so important? This simple advertising tool fits easily in your pocket, and you can carry it anywhere and anytime. A business card is an effective advertising tool when given to the right audience at the right time and place.

Imagine passing by a public place or shop and noticing someone talking about your services. As a professional, you should act at this moment and attract customers by presenting your business card. By presenting a business card, you provide all your information to the audience in one moment. But imagine you don’t have a business card and miss that moment. Writing down the contact number on paper and presenting it to the contact will not impress him and will make you look unprofessional.

The psychology of business card design becomes important when you come across several business cards simultaneously that all promote and introduce a common service. Which business card do you keep, and which one do you want to contact? In the first moment, the only thing that keeps a business card is its appearance and type of design. You may throw away paper business cards that do not have beautiful designs, colors, and fonts and do not attract you. Therefore, the art of business card design will significantly impact a business’s introduction and increase its sales. So, change your old view of business cards and leave it behind. It’s time to take advantage of psychology and present business cards that are useful and attractive.

Adobe Illustrator, Corel, and Photoshop are the best business card design software. Designing a business card in Illustrator and other mentioned software is not difficult. If the designer has enough skills and control over this software, he can design the best business cards. But designing a good business card does not depend only on the software used to design it. Adhering to the principles of psychology can have the greatest impact on designing a business card.

Important psychological points in business card design

A professional designer must have sufficient mastery of the psychology of business card design and content creation. In the following, we will refer to the most important points of psychology that should be considered when designing a professional and effective business card.

Look professional

Based on the psychology of business card design, an employer may pursue you just because of your professionalism and the information you provide on your business card. Therefore, if you are looking for a job, designing a professional business card can help you greatly. Like a resume, a business card describes your personality and activities.

Remember branding

If you use the psychology of business card design, don’t forget branding. Have you ever wondered why fast food chains have a large, simple logo on all their products? This logo represents their brand and keeps their products at the forefront. So, take logo design seriously so that your difference from those who use ready-made business cards is clear. This shows the true value of your business.

Be sensitive in choosing the color.

Choosing the right color is one of the most important things in the psychology of business card design. There is a branch of psychology that fully deals with the introduction of colors and their effect on different people. So, use it to your advantage. Make sure the color of your business card matches the brand and logo. All colors should complement each other. It is better to avoid the combination of the following colors:

• Bright colors on a green background, light background, black background, and Colorful, busy backgrounds.

Choose the right font.

The font you choose should match your profession and business. It is better to ask the opinions of different typographers about this and choose the best color. You can try different fonts.

Style it by changing the shape of the business card

In the past, the most popular business cards were rectangular. But today, you can use different shapes to design business cards. These days square, narrow, rectangular, circular, and rounded business cards are used according to businesses. Different textures and shiny surfaces can also be used for business card design. Just don’t overdo it.

Tips on business card design

It doesn’t matter which business card design software you use. It is better to consider the following points in all the business cards you design.

Compliance with basic design principles

In the design of all business cards, you must remember the basic principles of design. Therefore, it is better to leave 5 mm of the edges empty. Use a resolution of 300 dpi to have the highest print quality. Set the color combination to CMYK. Designs and writings should be perfectly legible in small sizes.

Be creative

Although the standard size of a business card is 85 x 55 mm, you can be a little creative and change the size and shape of the card in the business card design software.

Avoid common mistakes

Do not forget the demarcation around the card. Because cutting the card can remove part of the important content. So consider a safe area to cut.

Use the right color scheme.

The color of the business card should be suitable for the desired business and be attractive and impressive.

Get help from pictures.

In business card design software, you can get help from impressive images. The images used in the business card should relate to the business.

Do not forget the logo.

One thing that makes your business card image stay in the audience’s mind is the logo.

Do not miss important information.

A business card is the most important tool for establishing customer relationships. So don’t forget the most important information such as company name, address, the field of activity, contact information, etc.

Choose a good business card design software.

Instead of using all kinds of business card design software with your phone, using the best business card design software for your computer gives you more possibilities.

Avoid pre-prepared and busy plans.

Be creative and do not use ready-made designs in business card design software. These designs are popular and have no appeal. Also, crowded business cards are unattractive, and the audience easily discards them. So avoid exaggeration in business card design.

If possible, give the card a secondary use.

Some designers design business cards creatively, which can be used for the audience and as an advertising tool. This will encourage the customer to keep your card.

Introducing the best business card design tool

As mentioned, with the advancement of science and technology, you can download all kinds of free business card design software. There is also various online business card design software available. But among a huge number of computer software and mobile applications, only some of them offer you special applications. We will introduce you to some business card design software in the following.

Gravit Designer

It is a popular and well-known business card design software. You can also use this software to design a logo. The tools in this software make it possible to design a professional business card.

Adobe Macromedia Freehand MX

It is a professional graphics software easily installed on Mac and Windows operating systems. This software is used for the professional design of business cards and posters. It is a popular and well-known business card design software. You can also use this software to design a logo. The tools in this software make it possible to design a professional business card.

Print Designer GOLD

Another business card design software is produced for beginners to professionals. This software enables the ability to change text and photos and customize business cards.

Business Card Designer

Another business card design software that has hundreds of ready business cards and allows the designer to change and personalize them. But if you are a professional designer, you can use the complex graphic tools of this software to design special and specialized business cards.

SmartsysSoft Business Card Maker

Another business card design software is produced for professional designers. This software is equipped with powerful graphic tools and makes it possible to make specialized and professional business cards.

Making a business card with Photoshop

It is another simple method for beginners. Photoshop is an attractive software that is used for designing. You can easily use this software to make business cards, even if you are a beginner designer.

Final word

The business card designer job market is booming. If designers work as freelancers, they can increase their income significantly. If you are familiar with various styles and techniques of business card design and printing, you can be a part of the collection. To work as a freelancer in business card design, refer to the non-attendance business card designer recruitment section and fill out the relevant form.