how to detect and fix Google penalty
Google easily penalizes websites that violate its guidelines and try to trick Google’s top rankings. This penalty, known as a site penalty in Google, is one of the biggest problems that can happen to different website owners. In this article from our knowledge base, we are trying to teach you the reason for being fined by Google and how to fix the Google penalty.
The search engine may penalize a website for not following some of Google’s guidelines. The Google penalty is such that it takes the website to the bottom of the search results and practically makes the site visitable through the Google search engine zero.
How do we know that our site has been penalized by Google?
The reasons for the need to fix the Google penalty
If a website is fined and penalized by Google, if you don’t act on time, all the efforts made for that website may be lost. Because the page or pages of the site will be downgraded to the final results of Google, practically no user can see it anymore. In the following section, you can see the reasons for the site being penalized by Google and how to comprehensively and step-by-step remove the Google penalty for each. Check the details of this incident through the manual actions section of the Google search console.
1. Spam created by users
Suppose you own a blog, forum, social network, or membership site with public profiles. In that case, you may experience a site penalty based on the behavior of your website visitors and members. User-generated spam can include blog comments, forum posts, and spammy profiles. According to the size of the website, the number of users, and the amount of content posted by the user, you may have a difficult path ahead of you to resolve the Google penalty.
To remove the Google penalty regarding spam, you must first read the instructions of Google Webmaster. Then follow the steps below to identify and correct your violation:
- Users can usually add content to your website in forums, blog comments, and profiles. Identify pages where users can post content.
- Look for profiles whose usernames are advertising or posts made to advertise or link to topics outside the scope of the website.
- To discover spam content, you can search for your desired keyword in Google after site:example.com to see if spam is displayed on your site with this keyword.
- Any inappropriate content on your website should be removed to remove the Google penalty.
- Once you have ensured that your website no longer contains spam content, you can submit a review request to Google through your search console.
The hosting service is spammed.
If your website is hosted on a server with many spam sites, Google may also consider it one of those sites and penalize it.
In such a situation, it is better to proceed in the following way to remove the Google penalty:
- You should contact your web hosting service provider and inform them that your site has been penalized due to spam content placed on the hosting. Ask them to solve this problem as soon as possible. You can also transfer your website to a reliable server so that you don’t face such a problem again or even change your web hosting company.
- After solving the problem, to remove the Google penalty, you should send your appeal to Google using your search console account and wait for it to review the issue.
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2. Problems related to structured data
If Google determines that some of the structured data placed on your website violates Google’s markup guidelines, it will penalize your website. For example, misleading, irrelevant markup may be used, or structured data created by users may not be visible.
How can the site display on Google be made more attractive? How to add Schema Markup in WordPress?
Fixing the problems of the site being penalized due to structured data: in this case, to fix the Google penalty, you should proceed as follows:
- Make sure that the markup used on your website complies with Google’s guidelines. You may have to update or delete the structured data used along the way.
- Register a review request in your search console after applying the desired changes to remove the Google penalty. The penalty will be removed if Google ensures that the problem is fixed.
3. Unnatural links to the website
This penalty occurs when unnatural links are placed on your website. Google has two procedures for dealing with these links.
- In the first case, Google’s diagnosis is that controlling unnatural links is out of your reach. In such a case, without penalty, it only asks you to remove the links you can control.
- In the second case, Google believes you used this link-building to deceive the search engine. The result is a downgrade in Google results and a penalty.
Proceed as follows to remove the Google penalty in this regard:
- After reading Google Webmaster’s instructions regarding link building, download the list of links given to your website through the Links section of the Google search console.
- Then, check which of them violated Google’s rules and caused the site to be penalized by Google.
- Then, contact the website administrator and ask them to remove the given links or not follow them. You can also disable links in Google Search Console to disable links that you cannot remove.
- After deleting or disabling the desired links, send a review request through the Google search console and wait for Google’s review.
