Corporate website design
A corporate website is an internet site created by a company to communicate with customers, advertise, and provide information about the company and its products or services. Even if your business is 100% offline, people will search for you on Google to know who you are, what you do, and how they can easily contact you. Your website is your company’s most valuable digital asset. It would help if you treated it like any other strategic selling point.
A corporate website or so-called institutional site is an internet site that introduces a company, an institution, or an organization to its customers or users and all its audiences. A corporate website helps promote services and attract customers.
What is the purpose of a corporate website?
In the age of social media, a website defines the home of an online business. A corporate website is the first place potential customers learn about your brand, products, and services.
If you are not going to sell online, why do you need a corporate website? A corporate website is designed to show a company and the people who work there. It directly or indirectly contributes to the legitimacy of the business. The main purpose of designing a corporate website is to gain a reputation and promote the entire company, introducing the brand and services that your company or organization provides.
Different types of corporate websites
You can choose the type of company website you want based on the type of business and growth strategy you have chosen so far. Different types of corporate websites include:
E-commerce website
The purpose of an e-commerce website is to sell a product or service. The storefront experience is how the product is presented (using high-quality images), and the checkout process (access to previous orders, saved products, personalized options, or rewards) is always in focus. The purpose of a corporate website in e-commerce is to attract visitors to purchase.
Website Branding
A company’s profile represents its personality and contains information about its products or services. The purpose of website branding is to familiarize your visitors with your company’s business, product, or service and to reassure them that the company is legitimate.
Support site
The website provides information support and support for hardware, software, or any service to the customer. Large technology companies typically use this website to allow customers to request support and resolve product issues online.
Blogs/news sites
Today, most information is provided through the media and small blog posts. In both cases, the website aims to attract visitors to read about current events or other informative information. The focus is on content that is categorized and tagged for easy browsing (e.g., “World,” “Sports,” “Business,” etc.). Visuals break up long blocks of text and get people curious enough to click and enter the article.
Websites for portfolios
Certain industries like web design, photography, and graphic design may set up portfolio websites to showcase their work. These types of websites help companies showcase their work to potential clients and serve as a means of attracting new clients.
Educational website
An educational website is created to teach people or provide access to online courses that include various types of media content. It may also represent a specific educational institution, such as a college or school. The educational website may contain workshops and seminars, provide sufficient information about the institution to attract potential students, or provide general information about the educational process (for example, university images, addresses, or information about required resources).
Corporate website features
More than 80% of customers stop visiting a website after having a bad experience. Therefore, it is very important to focus on the experience of your visitors and design your site according to the needs of your users. In the following, we discuss the main features of the corporate website:
Professional site design
The website design should be attractive and fit the brand identity and customer needs. The use of colors, fonts, images, and graphic elements should be coordinated and interact with each other.
Clean and professional user experience
A clean and professional user experience (UX) in corporate website design creates a positive and stronger connection with visitors. The website design should be simple, clear, and understandable. The user interface should be easy to use, and the important features and functions should be well displayed. Also, the loading time of pages and content should be minimal. Optimizing images, using web compression, and optimizing codes can help.
In addition, the website must be displayed and used correctly on all devices, including computers, tablets, and mobile phones.
Content quality
Content quality is one of the most important factors in corporate website design. Quality content can have a significant impact on user experience as well as the success of your business.
Website content should be original, attractive, and useful. Providing comprehensive information about the company, products and services, articles and useful tips, and any content related to the company’s performance can help attract and satisfy users.
Information about the sale
Let your visitors know how your product or service can solve their problems. You can create separate pages to introduce and explain the company’s products and services. These pages should include product details, pricing, features, photos, and any relevant information that helps customers make better decisions.
company’s information
Provide your audience with information about your company on the About Us page. This information is what your customers look to most when considering doing business with or buying from you.
Introduce the products or services that your company offers. You can explain in general or in more detail. Also, state the mission of the company and the values you adhere to. This can be consistent with the company’s purpose and ethical and social obligations. Define to which group of customers your company provides services or products.
Support
Timely customer support in the form of live chat or email support improves the user experience and helps build a strong bond between the company and its customers.
Also, creating a frequently asked questions (FAQ) page, which includes frequently asked questions and answers from users, helps users to get answers to questions quickly.
Corporate website design
If your goal in designing a corporate website is to compete with competing websites and businesses that do similar things to yours, creating a dedicated corporate website is critical to the success of your business.
With website design consulting and hiring an experienced web design and development team, in addition to the exclusive design of visual and graphic beauty, your site will be designed according to your needs and interests with an effective user experience and improved SEO activities.
The cost of designing a corporate website
The cost of designing a corporate website may vary depending on the following factors:
Design complexity
If your website design is complex and unique, it will cost more. This includes graphic design and complex user interface, creating special effects, and customizing features and modules.
Number of pages
The cost of designing a website is also related to the number of pages on the site. Each additional page may incur an additional charge.
Special features
If you need special features such as an advanced content management system, online store, portfolio, contact form, etc., the cost of your website design will be higher.
Using a custom template or design
A ready-made template can reduce the website design cost, while a unique custom design costs more.
Experience and skill of the design team
The cost of designing a website also depends on the experience and skill of the design team. Teams with more experience and reputation may charge more.
Crucial points in website design
Compliance with technical SEO in website design
If the site designed for you does not follow technical SEO tips in its site design, your site design project will not achieve the desired result.
Dedicated coding in website design
Whether to use ready-made CMS (advantage: being cheap) or to have your site coded exclusively (not cheap) depends on the type of use you want to take from the designed site. It is important. This is one of the most important reasons for the price difference.
24-hour support after website design
When you entrust your website design to a company, the quality of support and response after website design will be colorful for you in the coming years.
Coding quality in website design
Maybe this discussion is a bit technical for you, but note that coding and their quality are different, and the success of your designed site is affected by the quality of the codes.
Template design in website design
The discussion of the appearance of the site and the lovely format is very important in the site’s design. As in the traditional market, the catalog’s quality and design are very important.
Completing the proposal in website design
Definitely! If you have an idea and want to design a site for that idea, complete your proposal with details before you start designing your site.
