The Increase In The Number Of Companies And Start-Ups Active In The Field Of Making Smart Technologies Has Caused Smart Algorithms To Enter Various Types Of Equipment And Communication Services In The Past Few Years. 

Interestingly, Sundar Pichai, the CEO of Google, announced in 2018 that we should be cautious in using this powerful technology.

In an interview with Recode and MSNBC websites in 2018, he pointed out that artificial intelligence is the most critical issue humanity will face in the future.

According to him, the value and importance of this technology are comparable to electricity or fire, both of which are helpful elements for humanity. Still, if they are not used carefully, they will be fatal.

 Artificial intelligence, like the mentioned technologies, has its attractions and repulsions, the positive and negative aspects of which should be identified and invested in positively.

Five years have passed since Sundar Pichai’s speech, and we are gradually seeing that artificial intelligence has entered areas previously thought to be unattainable for artificial intelligence, or at least in the short term, intelligent algorithms will not be able to penetrate them.

Entering the industry of screenwriting, art, making music songs, etc., all of which are based on human ingenuity and creativity, are at the top of artificial intelligence.

In the note of the previous issue and the workshop chapter, I mentioned how much ChatGPT has surprised the fans in marketing, content writing, coding, and similar things, and it has even worried Google.

When a company as big as Google expresses concern about the rise of ChatGPT, artificial intelligence is supposed to play a more active role in various fields, especially cyberspace.

Interestingly, companies active in the field of technology and network have also decided to use intelligent algorithms in the operating system of their equipment so that products such as storage intelligently classify and analyze information and provide structured information to users.

To be more precise, the storage launched in the next few years will help network experts a lot in the field of automatic management and control of storage and will perform a significant part of their tasks.

However, artificial intelligence’s role in advertising and internet searches is more important than in other areas. So that Sundar Pichai officially confirmed the plan to use artificial intelligence in Google results to show that in the future, artificial intelligence will directly show results to users and even give them recommendations.

In the past, the process was that you would enter a phrase into Google, and the natural language processing algorithm based on keywords would try to show you results close to the words you entered. Still, the SEO industry will change in the future because artificial intelligence will show you the results based on the impression it will have of your conversation.

Sundar Pichai said: “In the coming months, we will make LaMDA’s language learning models available to the public so that users can directly interact with them. This new approach helps us to get feedback, perform more detailed tests on the model, and improve the quality of its performance.

This will give people more accurate results because the algorithm will learn new tips based on objective and updated information. We will develop more models and algorithms, and, except for some exceptional cases, we will make beta versions of our products available to the public.

This is done to ensure that the algorithms are helpful to people.

The reality is that infrastructure is changing rapidly, and payment models will also naturally change.

Various reports we receive from all corners of the tech world indicate that companies have long been focused on developing and deploying artificial intelligence to improve people’s lives. 

The reality is that AI is a fundamental and transformative technology that will be incredibly beneficial to individuals, businesses, and societies and have broader social impacts on communities. It’s not just Google that is aiming for a massive form of artificial intelligenceMicrosoft also plans to invest heavily in OpenAI, the creator of ChatGPT so that it can use GPT-4 directly in the Bing search engine in the future.

Now that almost a few months have passed since the public release of ChatGPT. ChatGPT service subscribers have reached one hundred million users; companies have understood the importance of using artificial intelligence in different parts of their business. Interestingly, many SEO experts believe intelligent algorithms will significantly affect SEO and site visits and revolutionize the online advertising industry.

The fact that the world is constantly changing, and in the world of information technology, only successful companies and products will be able to move along with these developments and say goodbye to old technologies is undeniable.

If we continue to follow the traditional patterns that we

know and resist change and progress, we will be caught in the fate of Yahoo, Nokia, and Alcatel mobile phones, Internet Explorer, and hundreds of other examples. In the past, it was hard to believe that a new technology could one day replace Google in the search and advertising industry, but now it is Google that has to save itself and the owners of search traffic monetizers.

Therefore, the significant investment of the private and public sectors to improve society’s knowledge of artificial intelligence is not a choice but a necessity.