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All Types of Keywords for SEO that You Should Know

Well, it is better to know from the beginning that without SEO keywords, your content strategy and website optimization will go nowhere. No matter how you think about it, keywords are essential to the success of a website. Keywords play an important role in link building, attracting traffic, and increasing online sales of websites. You can choose any phrase as a keyword, but ensure you have a targeted strategy for selecting keywords.

You need to understand by keyword research which words users search for more than their synonyms and their purpose in searching for such phrases. It is with the knowledge of this information that you can adequately plan your search engine marketing strategy. In this article, we have tried to distinguish the types of SEO keywords from each other with high precision and explain the use cases of each one with practical examples.

How many categories are SEO keywords divided into?

In general, it can be said that the types of SEO keywords include two categories: User Intent and Search Volume, each of which has its subsets. The criterion for dividing SEO keywords in this category is based on the concepts desired by search engine users and the number of times the words are searched.

Keyword segmentation based on User Intent

User Intent keywords express the intention of users to search on the Internet. As we know, users visit websites for various purposes. Some to read the daily news, and some to receive a service or product; Some use search engines to learn the recipe of a dish, and others to enter social networks. It can be said that all users have almost three general goals for searching the Internet, which are expressed in the form of three types of User Intent search queries.

1. Informational keywords

Users use these types of keywords to find information. how to grow a cactus, or how to cook Fasanjan are all from this category. In this way of searching, financial aspects are not directly targeted; users only want to increase their knowledge and information about a field.

2. Transactional keywords

The purpose of searching for such words is to make an online transaction by buying a physical product or internet service. For example, search queries for book download, iPhone 7 mobile purchase, and high-speed internet service are classified as transactional SEO keywords.

Of course, it should be mentioned that some others believe that words are another type of keyword called Commercial. Commercial words are used when thou user is looking for a Navigational to buy.

3. Navigational keywords

to land navigational keywords in Google to land on a specific website. Particularly, bispecific keywords happen when the user wants to visit a particular website but does not know the domain of that site. For example, search queries such as Facebook, Twitter, and Amazon are among the navigational keywords. As a result, users reach their destination by clicking on the first link from the search.

Classification of keywords based on Search Volume

The criterion for this type of SEO keyword segmentation is the number of times search engine users search them, not the users’ intention. Keywords are divided into three categories according to Search Volume.

1. Head keywords

These keywords are essential and short words and phrases widely searched online. These types of keywords usually indicate a specific variety or general concept. For example, words like mobile, home, website design, computer, and car are keywords.

Since these keywords are highly searched, it is tough for them to rank first in the search results. Also, the problem with this type of keyword is that the users’ intent is unclear. For example, when a person searches for the word mobile in Google, it is unclear whether he is looking for a mobile phone purchase or specific software for mobile phones. However, we can determine what concepts or topics are popular among Internet users using these keywords.

2. Phrasal keywords or Middle Tail

These types of SEO keywords display more specific results than Head keywords. However, these words are still general and a little unclear. In this search method, users have more specific goals but are looking for the best offer from search engines and do not have any particular ideas. For example, the keywords “Samsung mobile phone,” “cheap hotel,” or “buying a car” are among the middle tail keywords.

3. Long tail keywords

Keywords go a long way to the success of high-traffic websites. Long-tail keywords can cover more than 70% of your website traffic. Meanwhile, the field of competition in Long Tail keywords is far less than other types of keywords.

Seven groups of SEO keywords for content marketers

The SEO keywords we introduced above allowed you to learn the general mindset of search users and how users search. However, Google search is a two-way communication between content marketers and users. Getting to know the users’ mentality in internet searches can indeed lead to choosing the right keywords, but the role of content production experts and SEO should not be ignored.

An expert content marketer should be able to direct users’ searches in the right direction. In this part of the article, we will introduce you to the types of SEO keywords content marketers should be familiar with. Indeed, these types of keywords are created by knowing the mentality of the users.

Market-Defining Keywords

Market-defining keywords are the most common and closest terms that come to the audience’s mind when introducing your business. These SEO keywords are phrases that come to your mind when launching an SEO campaign. Market-defining keywords are primarily general and difficult to rank in search results. Still, their importance should not be underestimated because they are the exact words that introduce your audience to the type of business you are.

To understand this, imagine you have a website selling diving equipment. If you’re going to use market-defining keywords in your website content, you’ll probably choose a list similar to the following:

  • Diving equipment
  • Night diving equipment
  • diving and…

To find the right words, answer the following questions:

What terms does my business use to introduce itself?
What expressions does the target audience use to introduce my business to each other?

Do they use the term dive market before buying my products? What about the night diving market? Does the target audience know my business with the word diving? It seems a little unlikely! Users looking for information about your business are likely to think of the following terms:

  • Buying diving equipment
  • Selling diving gear at night
  • Diving equipment store

In any case, Market-Defining keywords, whatever they are, play an essential role in on-page SEO. These words should be used with proper density on the website pages because they are close to the mentality of your customers. Also, these keywords are essential in the link-building process, and special attention should be paid to them. Market-defining phrases will be handy to start a creative text; just put these words in the correct sentences or questions.

Customer-Defining Keywords

Customer-defining keywords are words and phrases your audience or customers use to identify themselves. These words are the second most used group among your audience. When choosing these words, you need to answer the following questions:

  • How does your audience introduce themselves?
  • How would you or others describe them?

The importance of these Customer-Defining keywords is that by using them, you can identify your primary audience or people whose business is related to you and communicate with them based on the information obtained. For example, if you have a website that sells books and textbooks, part of your audience will probably search with terms like a third-year student, first-semester student, entrance exam candidate, and post-exam candidate.

Remember that SEO and website optimization are not just about being in the first search results. SEO is a form of communication. You can find people interested in using your products by using these types of keywords.

Product-Defining Keywords

Product-defining keywords are phrases that introduce your products, precisely the terms buyers seek. Note that you must be careful when using these types of words. For example, if you own a computer, laptop, and accessories store, include their brand name next to the name of your products. For instance, Dell laptop or Microsoft Surface laptop and… Using these keywords will help you get more chances to be seen in the search results list and increase your website’s conversion rate.

Product-defining keywords can lead you to the target and should only have a meaningful and specific name. In this way, either they target you by selling the product, or they do not lead to sales due to the lack of customer satisfaction with the quality or price of the products. These SEO keywords are great to use within your site and blog content.

Keywords Industry Thought Leaders

The names of leaders in various business fields are always in users’ interest. Leaders are those who are well-known and respected in your area of activity. Although you can’t use these words in the title of your content, remember that these words never get old, and like technology products, a newer version never enters the market. So if you rarely use these names in your content, be sure that users will notice it.

However, how do you use these names and SEO keywords to promote and optimize your website? By conducting interviews and conversations with these people, you can direct the traffic of many users to your website. Also, if you don’t know enough about them, you can get help from social networks like Facebook and Twitter.

Communicating with these people on social networks is one of the valuable ways to create a one-on-one conversation that will increase your knowledge and technical information and show the value of your website to your competitors.

Keywords Competing Company Names

Competing Company Names, like the names of industry thought leaders, cannot be used for on-site SEO. Using these SEO keywords in the news, news blogs and different groups gives you a good idea of your competitors’ popularity and audience perception. Also, by searching for their names, you can go to the competitors’ news and compare your position and progress with them.
Related vertical keywords

Related and related keywords are the set of words that are related to your business. These words do not have a specific category and can be related to producers or customers, But how will using this set of SEO keywords benefit you?

The answer is simple: although your target audience thinks alike, use different words to communicate their point. Using related and related keywords is like putting eggs in different baskets; you will receive good traffic from intellectual groups and different scientific levels and pollinate everywhere like a bee. Put by covering all kinds of words related to your business; you can increase the range of your contacts.

For example, when you have a website focused on content creation training, you can choose the following phrases as SEO keywords:

  • Content production training
  • key words
  • SEO keywords
  • SEO training
  • Copywriting
  • Link building training
  • And …

Keywords Geo-Targeting

Geo-targeting keywords are a good solution for website ranking and the rapid growth of local businesses. Using these words can increase your website traffic and make some visitors to your business real customers. Etc. It brings travelers to hotels, water sports and entertainment, and business centers of your contract party.

In addition, today, chain stores publish materials to introduce their products and local stores by setting up specialized websites. While users are looking for the benefits of food, the variety of health products, etc., they encounter materials that provide information in addition to providing information. Mofid introduced chain store branches and their products.


As we said, SEO is not only a solution to be compatible with search engines but also a way to create the best interaction with customers and audiences. Regarding keyword research, the best advice is to be patient and never stop researching. The more you search, the better keywords you will find.