bounce rate

A look at the importance and solutions to reduce the bounce rate

In the world of website validation, you must have come across the term “bounce rate.” But in response to the question, what is the bounce rate? We must say that many users visit your site every day. Some of them use the content of the site and its various pages, or they may buy from the site, but some enter the site and leave it quickly.

Therefore, if a user visits a site and the content of the site is so unattractive that the person leaves it very quickly without going to other site pages, in simple terms, the audience has jumped. The bounce rate is the ratio of people staying on the site to the total number of visitors; the higher the ratio, the higher your site’s bounce rate.

It hurts the popularity of your site. Just like a shop where customers enter and leave without any question, or choice of purchase, as soon as they see the window display, if this issue is repeated, that shop is not in good condition, and you should think of a solution.

What is the benefit of checking the bounce rate?

You may ask yourself, what does it matter if the bounce rate is high or low? Does it affect the site’s SEO? The answer should be no. Google has explicitly stated that the bounce rate is not a measure of SEO because the probability of fraud is high, and it is impossible to measure the metric. Still, checking the bounce rate lets you know how attractive and useful the site is.

An increase in the bounce rate is an alarm telling you that your site needs to be revised and the content improved. By checking the bounce rate, you will find out which pages have more views and are not attractive to users. And in this way, you will find out the interests and needs of users, and by creating content in harmony with the needs of users and, of course, improving the site’s design, you can find more audiences. And increase factors such as page authority and, of course, increase the credibility and SEO of the site.

On the other hand, checking the bounce rate allows you to find more suitable keywords and remove non-profitable keywords from the site’s content creation list. So, in a word, the high or low bounce rate shows the performance and effectiveness of your site, and its reduction directly affects your site’s attractiveness and popularity.

What can we do to reduce the bounce rate?

Indeed, the bounce rate is not a measure of site SEO, but a high bounce rate indicates the unattractiveness of your site. Ignoring its high level can eventually remove your site from users’ attention. So try to reduce the bounce rate. It means you must make the audience connect with your site and interact properly.

For example, to comment on the contents, visit the advertisements, look between the pages and issues like this; But this does not mean that you should resort to any tricks and tools to reduce the bounce rate, but you should take a correct and moral path and check everything carefully and fix the weak points. To achieve better results, you can use the following solutions.

Realistically examine the reasons for the site’s unattractiveness.

The fact that the user does not have the patience to stay on the pages of your site can have different reasons. The most important reason is related to content. Random and aimless content can create repulsion, so avoid this. It is better to find the real needs of the site users and produce useful free training and practical and up-to-date content in line with them. Suitable, useful, and attractive content increases the desire of users to stay on the site more than anything else.

Revise the appearance of the site and how users interact

The meaning of the appearance of the site is not only visual appeal, but your site must respond to the needs of the audience in the best way and in the shortest possible time. So be careful with linking. Internal links should be so that the user can easily be directed to the desired answer. Of course, pay attention to whether you have chosen the right user interface? In general, the more good and useful the way the user interacts with your site, the lower the bounce rate.

Avoid placing too many useless ads and using attractive and false titles

Many sites try to stimulate the user’s curiosity by using attractive titles and encouraging him to visit the site. But remember that no matter how attractive the titles are, if the user encounters irrelevant and unhelpful content, he will leave the site very quickly.

In the same way, too much advertising creates repulsion. Therefore, put intelligence, honesty, and useful content together and design a popular and attractive site in such a way that the user enjoys staying on the pages of your site and does not even notice the passage of time.

Pay attention to the reactivity of the site.

Suppose your site cannot be downloaded on various communication devices such as phones and tablets. In that case, you will certainly lose many users, so from the beginning, design a site that can be downloaded on mobile phones and meet the needs of the audience who log in with mobile phones. They will fix it on the internet.

What should the bounce rate be naturally?

In a word, the lower the bounce rate, the better. But if you are looking for exact proportions, it should be said that a jump rate of about 20% can be considered normal, and there is nothing to worry about. Still, a jump rate of 50% or higher is a serious warning and shows you that different parts of the site need to be revised and Improved, so get to work and reduce the bounce rate by improving various things.