A look at the importance and solutions to reduce the bounce rate
In the world of website validation, you must have encountered the term “bounce rate.” But in response to the question, what is the bounce rate? We must say that many users visit your site every day. Some of them use the site’s content and various pages, or they may buy from it, but some enter it and leave it quickly.
Therefore, if a user visits a site and the content is so unattractive that the person leaves it very quickly without going to other site pages, in simple terms, the audience has jumped. The bounce rate is the ratio of people staying on the site to the total number of visitors; the higher the ratio, the higher your site’s bounce rate.
It hurts the popularity of your site. Just like a shop where customers enter and leave without any question or choice of purchase, as soon as they see the window display, if this issue is repeated, that shop is not in good condition, and you should think of a solution.
What is the benefit of checking the bounce rate?
You may ask yourself, what does it matter if the bounce rate is high or low? Does it affect the site’s SEO? The answer should be no. Google has explicitly stated that the bounce rate is not a measure of SEO because the probability of fraud is high, and it is impossible to measure the metric. Still, checking the bounce rate lets you know how attractive and useful the site is.
An increase in the bounce rate is an alarm telling you that your site needs to be revised and the content improved. By checking the bounce rate, you will find out which pages have more views and are not attractive to users. In this way, you will find out the interests and needs of users, and by creating content that is in harmony with the needs of users and, of course, improving the site’s design, you can find more audiences. And increase factors such as page authority, credibility, and site SEO.
On the other hand, checking the bounce rate allows you to find more suitable keywords and remove non-profitable keywords from the site’s content creation list. So, in a word, the high or low bounce rate shows your site’s performance and effectiveness, and its reduction directly affects your site’s attractiveness and popularity.
What can we do to reduce the bounce rate?
Indeed, the bounce rate is not a measure of site SEO, but a high bounce rate indicates your site’s unattractiveness. Ignoring its high level can eventually remove your site from users’ attention. So, try to reduce the bounce rate. You must make the audience connect with your site and interact properly.
For example, to comment on the contents, visit the advertisements, look between the pages, and fix issues like this. However, this does not mean you should resort to tricks and tools to reduce the bounce rate. You should take a correct and moral path, check everything carefully, and fix the weak points. To achieve better results, you can use the following solutions.
Realistically examine the reasons for the site’s unattractiveness.
The fact that the user does not have the patience to stay on the pages of your site can have different reasons. The most important reason is related to content. Random and aimless content can create repulsion, so avoid this. It is better to find the real needs of the site users and produce useful free training and practical and up-to-date content in line with them. Suitable, useful, and attractive content increases the desire of users to stay on the site more than anything else.
Revise the appearance of the site and how users interact.
The meaning of the site’s appearance is not only visual appeal, but your site must respond to the audience’s needs in the best way and in the shortest possible time. So be careful with linking. Internal links should be so the user can easily be directed to the desired answer. Of course, consider whether you have chosen the right user interface. Generally, the more good and useful the user interacts with your site, the lower the bounce rate.
Avoid placing too many useless ads and using attractive and false titles
Many sites try to stimulate the user’s curiosity by using attractive titles and encouraging him to visit the site. But remember that no matter how attractive the titles are, if the user encounters irrelevant and unhelpful content, he will leave the site very quickly.
In the same way, too much advertising creates repulsion. Therefore, combine intelligence, honesty, and useful content and design a popular and attractive site so that the user enjoys browsing it and does not notice the passage of time.
Pay attention to the reactivity of the site.
Suppose your site cannot be downloaded on various communication devices like phones and tablets. In that case, you will certainly lose many users. So, from the beginning, design a site that can be downloaded on mobile phones and meets the needs of the audience who log in with mobile phones. They will fix it on the internet.
