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One of the biggest questions that arise in all business models and startup ideas is why our customer has to pay for our product or service and, in general, our startup snake nut that is a The customer is willing to spend money for it. In this post from Ded9, we introduce you to 16 In this post from Ded9, we introduce you to 16 techniques to satisfy the customer to pay money. Stay tuned. These stimuli can be a good start to creating, correcting, or completing a business idea.

Technique 1. Like a boss: People like to look professional.

Try to create services or situations that help users create a professional position that fits the image they want to make with others. There are always people who are willing to pay to raise the perception of others of their presence and position.

• Slideshare.net: A site for uploading and sharing slides for free. But the only reason many speakers, professors, and… are willing to pay for this site is that they want their profile page not to show ads and have a more professional look.

Technique 2. Belonging to a group: People like to be members of a group or a collective movement.

Human beings are social beings, so provide opportunities for people to find common ground with others and build a group, community, or social movement based on it, to communicate and pursue common goals.

• App.net: Few believe that some people are willing to join a “paid Twitter.” You are a regular user on Twitter, but you are a member of one or more groups, and you can tweet in different groups and forums on this site.

Technique 3. Mystery and excitement: The experience of excitement and the discovery of new phenomena always has its customer.

Expose users to new, unexpected and exciting experiences. Rest assured that users will become your customer to repeat the background of this excitement and mystery.

• Zynga Farmville Online game: A closed box is shown to the player in a part of this game. To discover the box’s contents, players must either email 10 of their friends to the game or pay 20 farm coins ($ 10 for every 55 farm coins). This technique is one of the most lucrative techniques used in similar games.
• Carrot Todo: Many are willing to buy this paid iOS app for around $ 1, among thousands of another similar free (To-do list App) apps, simply because it has an unpredictable character and approach. Sometimes he shakes your hand, sometimes he addresses you with insulting words, and sometimes he may drive you crazy. A very clever tactic to make an attractive distinction with thousands of other similar programs on the market.

Technique 4. Reduce costs: People become your customers to reduce their costs.

Provide a solution so that your customers can save some of their costs. They are willing to pay you not to pay more for other things.

• Groupon.com: This may not be the first group discount site globally, but it is undoubtedly the most ubiquitous and popular at the moment. The motto of this site is: buy together, buy cheap. Many similar sites have been developed in Iran.

Technique 5. Internet Miracles: People like to explore the physical world with the Internet.

With the expansion of the Internet infrastructure, some of the processes in the physical world can be bypassed with creative solutions and done online. People will be the customers of these new solutions, cheaper and faster.

Technique 6. These are my things: People hate to lose what they have.

It is not always gain that is attractive to people. Sometimes having assets is the motivation that turns people into your customers. So focus on people’s online help.

• Pinboard. In: Yahoo suddenly decided to discontinue the free delicious service. Many users of this site were worried about losing their bookmarks. Pinboard quickly introduced a paid alternative to maintaining Yahoo!
• Gmail.com: This email service is free, but if your account capacity is full, you would rather pay and buy more instead of checking individual emails or deleting and losing all your emails.

Technique 7. Keeping secrets: Get money from people to keep their information private.

The ability to protect privacy is one of the main concerns of people. So why don’t we make money this way? Some sites charge customers for free services to protect their privacy or offer services that help people not disclose their privacy in their online activities.

• Godaddy: This site is famous for selling cheap domains. But it takes money to protect your information.

Technique 8. Powerful, better, and faster: Make things easier for people.

Get paid by people for doing it faster, better. They are always willing to pay you to make their work easier and more painless.

• Rapidshare: You do not want to wait like everyone else for your download link to appear, pay to get your work done faster.
• Evernote: Information about paid users is processed much faster than free users.

Technique 9. Just like me: allow people to personalize.

People pay to receive their services and products. Then use IT facilities to provide them with mass personalization.

Technique 10. Serve me: People always pay for convenience

Help people do their jobs more easily. Try to serve your masters (people) like servants and have no purpose other than facilitating their affairs.

• Unsold: A newcomer to e-commerce. Just take a picture of the sex you want to sell. They will make the rest of the sales for you. (From pricing to delivery) [The startup team’s main team has recently joined Dropbox and is currently out of service]

Technique 11. Time is running out: push users hard enough in time

Put people in decision-making situations in limited time. Show them that an opportunity (even unnecessary for them) can only be used for a few more hours. This feeling of stress encourages many people to buy from you.

• Special Offer to Buy: Many e-shops sell some products at a discount on a specific day. It is a common trick to persuade customers to buy. Offers and sales that are limited in time. Digikala has a few special offers every day.

Technique 12. Boasting: Some people like to show off and brag

The number of these customers may not be large, but their payment volume is large enough that the revenue model of many businesses is focused on them. It is the main reason for the business model of many luxury brands.

• I am rich: Several people agreed to pay $ 999.99 to buy a program that did nothing but shows a red diamond. This diamond image was to show off. To show your friends that you have enough money to pay $ 1,000, just put a picture of a diamond in the background of your mobile phone!

Technique 13. Show me accurate information: People like to gain deeper insights into information

Many people get frustrated by the sheer volume of information they have. They feel that all this information is of no use to them. Provide a service that can facilitate their information management and possibly extract and provide more valuable information.

• Polar app: Although this is a free healthcare app, you can pay for more detailed information from the displayed images.

Technique 14. Stay in touch with me: Make it possible for people to connect and communicate

Well, this model is very popular. Make sure people find the person they want. This!

• SinglesAroundMe: This app looks for people who are right for you in your local neighborhood. But the number of messages that can be exchanged is limited. You can continue your conversations with your new friends for a fee.

Technique 15: Fear of losing: People want to be up to date

Reassure people that they will be the first to be notified as soon as an event occurs. Having a large amount of information available and not finding sensitive data is a suitable need that, in some areas, can generate a revenue stream for your business.

• Unfollowed.me: Maybe you want to pay some money to be notified on Twitter if unfollowed? This money service believes that you will do it.
• TomTom GPS: An expensive purchase to access traffic notifications for a year. This feature is the first monetary feature of this application (driving a car) that you have to pay 89.99 Euros to buy it.

Technique 16. Help: People always need help

Many people want special help. Needs that no service provider comprehensively and centrally meets. Find these people and provide services to help them design and deliver professionally.