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Many changes always accompany inbound marketing or abduction. In online marketing, one thing is certain, and that is change. This type of marketing is constantly being invented, recycled, and reproduced to take the next step. Just when a marketing method is declining, a new cycle begins; And marketers are looking for roadmaps, directions, and answers to stay competitive. In this article, we will provide you with 12 important and basic facts for implementing introverted marketing.

Do you know how inbound marketing can promote you?

In this part of the article, you will learn 12 facts about inbound marketing that you may not have known before.

1. This type of marketing is based on the law of change

The law of change states that everything is becoming something else. Change happens everywhere and about everything and constantly. It is almost boring, but it is true. “There are three major factors that change our lives: choice, luck, and crisis,” says best-selling author John Kuhu. The same is true of online marketing. At HubSpot’s INBOUND18, one of the largest marketing conferences in the world, there is a clear message: “A change is taking place.” The introverted marketing event was attended by more than 24,000 participants and featured more than 280 sessions, promotions, and key points.

The result was beyond your usual insights into introverted marketing, inspired by participants’ work plans, challenged, and placed in the way of a new reality rather than what would happen in the future. Come to terms with it.

2. There is a new fact that there is no longer a marketing funnel

The marketing funnel is old and inefficient. “The marketing funnel has officially retired,” said HubSpot CEO Brian Halligan in his speech.

3. The peak period of content is over

Content is no longer in control. Currently, the official representatives in charge are the customers. Word of mouth has taken control, and brands no longer have the power to impress customers with content and should not expect to attract them this way. “Attraction” was introduced in 2010, and “interaction” is not so interesting that it can not even be replicated.

4. Cycle rotation is slow and steady

Halligan unveiled an exciting new and improved marketing model. This model is a rotating circle with the most important aspect in the middle: the customer. The customer is in the middle and is surrounded by three sections:

• Pleasure
• Absorption
• Interaction

This new approach was introduced when marketing confidence was at an all-time low. Most people trust their friends’ advice more than Facebook. The marketing funnel has a starting point and an endpoint that take into account the perspective of the individual or organization in all aspects. The spinning circle has an infinite rotation around the customer.

5. Customer experience

The customer experience was when these conditions existed:

• The customer service ratio was 9 to 5.
• The only focus was on shopping.
• Customer support guide.
• Different forms of generating customer interest for sales (lead gen)
• Existence of separate teams
• English support only
• Passive Reviews
• Your product is ten times better than competitors.

The requirements for the customer experience now include the following steps:

• Chatbots help customers 24 hours a day, seven days a week.
• Customers have more choices.
• Focus on customer experience and retention.
• The user experience is a team effort.

Today, smart brands have a dedicated team focused on reviews and good and positive advice.

6. No disagreement with the customer is a key factor

To create this process continuously and without differences and sensitivity in the customer, as much as possible is invested in how brands penetrate customers’ hearts. Brands like Stitchfix, Warby Parker, and Airstream talk about their concerns to trap customers. Today we have to invest in technology to attract more efficient customers. In the future, you should focus on automatic balancing and personalization. The brand that creates the best customer experience always wins the competition. Turning your customers into your biggest promoters requires a simple program with top-down support.

7. Formation of a new concept of the syndicate

You do not need content marketing or a large social media team to get great results. Gail Axelrod, CEO of Openview, a company that invests in brands such as Calendly and Expensify, shared secrets about leading their two-person team from 0 to more than 100,000 subscribers.

Tactics such as creating a syndicate, a network of superstar contributors, producing long content, and turning high-quality content into beautifully designed print books, like a fast and agile content production tool, beyond sales boundaries and seeking intellectual leadership and dominance. Brands operate. His team searched for sources for published content that matched the views of ClearView audiences. Instead of reinventing the cycle, he asked the syndicate for a full credit for the source and author with standard links.

As a result, this content often becomes the brand’s most popular content, making authors or sources exclusive contributors to the ClearView blog. The use of tools such as Typeform also helps to create low-volume surveys and convert data and results into infographics.

8. Video is the answer to your content

You should welcome video content. Be real in the video and go beyond the obvious. Today, video is more than just a video file on a YouTube channel that you publish several times a year. Video is an easy way to make happy and attract new customers. There are some out-of-the-box ways to incorporate video into your strategy, including:

• Add a short introductory video along with your email.
• Create a video of buyers moving through a tool or design.
• Add answers to frequently asked questions as a resource to share and use as an answer bank.
• Put videos on your landing pages

9. Messenger is very important

Existing customers and potential customers want to communicate with a chatbot, which effectively enters a hassle-free and easy way to get from point A to point B. Most brands have not used the chatbot strategy beyond providing specific services to the customer. Chatbots use methods beyond traditional methods, which is why their ROI is much better than the results obtained with email tools.

“In introverted marketing sessions, Mary Smith and Larry Kim argue that the time to use social media to deliver advertising content has stopped. Instead, you should build interpersonal relationships through Facebook messaging.” “Facebook’s messaging chats don’t have to be fully automated, but they strike a good balance between automation and human communication,” said I. Addison Zhang, an assistant professor of communication studies at Stockton University and a digital entrepreneur.

10. Changes towards diversity, awareness, and responsibility:

Introverted marketing keynote speaker Tarana Burke, who started the MeToo # movement in 2006, reminded us that MeToo # is more than just a marketing hashtag popularized in 2017 by Harvey Weinstein. About the 12 million people who interacted with #MeToo over 24 hours. Burke reminds brands that every MeToo # represents someone who suffers from sexual harassment and dares to say “me too.” They have a safe place to be heard. What can brands and marketers do about it?

Review your sexual harassment policy. If you do not have one, create one. Burke encourages every marketer to fill the gaps. Maintain communication and move forward. Should men behave differently since the MeToo # movement? “People know where the path is.” Men should not act differently than before the #MeToo movement, and if they feel it is necessary, there is a problem, “Burke said.

Values ​​are not just what you list on your organization’s human resources page. It would help if you organized your values ​​within the community. It is more than just talking about how you embody your values. MeToo # INBOUND18 # – Brianne McDonough (@briannemcd) September 7, 2018

“#INBOUND18 welcomes diversity, empowerment, and new perspectives on different approaches,” says Karen Furberg, Associate Professor of Strategic Communication. . Their work has disrupted marketing, especially social media marketing.

“Stories that evoke emotion and make others happy can be the catalyst that sets brands and professionals apart from others.” “Using the feature of being unique and the people who influence it makes you stand out,” he added.

11. Virtual reality (VR) and augmented reality (AR) enter the field of introverted marketing

We are entering an age where we no longer have to produce content physically. What is the secret of social relations? Do not create groups for VR innovations. Build classrooms. Invest in a reusable platform to innovate your brand!

“AR and VR allow us to play, work, learn and explore the virtual world and create alternative realities,” Deepak Chopra said in his opening remarks.

12. Job prosperity is a function of business success

Chopra began his talk on introverted marketing with a message about the importance of job well-being. In this view, not only physical well-being is considered. We must look at welfare in general; Physically, mentally, emotionally, jointly, socially, financially, and professionally.

Five pillars of physical well-being presented by @DeepakChopra

1. Sleep

2. Meditation and stress management

3. Mobility, yoga, aerobic exercise

4. Food and nutrition

5. Biological order

“Successful businesses are those brands that are fully involved in their business and the people they work with,” Chopra said. If you work for a company and your boss ignores you and your work, non-interaction increases by 40%. On the other hand, if you are criticized in the workplace, non-interaction increases by only 20%; Therefore, employees or team members prefer to be criticized rather than ignored; Because at least one person pays attention to them.

On the other hand, Chopra said that if you only pay attention to one skill and ability, the lack of interaction will be less than 1%. If you have a happy friend at work, your happiness will increase by 15%. “If your happy friend has a happy friend, that amount will increase by another 10 percent.”

Job well-being is directly related to physical well-being. If you have stress, fatigue, dissatisfaction, and feelings of inability at work, it will profoundly affect others, including your customers. Treat your team with the same cyclical approach. Place them in the middle of the cycle. A positive culture and enthusiasm will make your team successful.