Instagram page management mistakes, If you have set up a business or influencer page on Instagram and you want to make money this way, you should know that you are a little on the side of the law and you need to pay attention to some points to succeed.
However, many people think that they are enforcing the rules and make common mistakes in managing their Instagram page, which not only does not benefit them but also causes the page to fail.
You do not know for whom you are producing content!
If you have experienced a drop in followers or their interaction in a short period of time, you should know that this has two main reasons. Many commercial pages do well to succeed in increasing followers by advertising or buying followers, but they may not do as well in later stages.
It does not matter how serious and formal your business is. Your Instagram page should contain content that appeals to your audience. But this attraction has different meanings for people from different walks of life. Before any activity, you should identify your persona well. Do you mean to know how old your audience is? What gender and what stratum are they? What are their other hobbies? The more accurate information you have about this small community, the better you can identify how to work and what kind of content to produce to get the most out of it.
You are exaggerating in hashtagging!
Hashtags are a key way to increase your visibility and discovery. In an Instagram post, you are allowed to use a maximum of thirty hashtags, and even with the hashtag technique in the first comment, this number can be increased. Many people think that they should make the most of the opportunities available to them and hashtag as much as they can.
But the fact is that your hashtags only serve to determine the content of your content for algorithms and, of course, a short bridge to the audience. With a large number of hashtags, especially unrelated hashtags, you only allow the algorithms to give your post to their rivals and do not reach Explorer.
We recommend using between five and nine hashtags for each post. More than that can be considered spam and bring happiness.
You sacrifice the interaction for the number of followers!
Many people think that they have achieved their goal of Instagram marketing just by having a large number of followers. But what really matters about Instagram algorithms is the amount of user interaction with your page. In fact, Instagram algorithms can not understand the value of your videos or photos. Even if you have released the best and most attractive film of the year, it is no different from Iraj Jannati’s clips for Instagram. Instagram recognizes how effective you are based on user interaction.
Interaction includes likes, comments, saves, and post forwards. Especially if the number of your comments is high, you have given the best clues to Instagram.
- It is better to include a call to action in all your posts.
- Reply to all comments so that users are encouraged to comment and the number of comments is doubled.
You publish the alternating number of posts at indefinite intervals!
Many people think that they have fulfilled their mission by publishing a large number of posts in one place. But in fact, Instagram algorithms do not care much about the number of your posts. What really matters to them is that you go through this process at regular intervals. For example, if you are going to post once a week, it is not a problem. But always publish at the same time. The worst thing you can do is leave an unspecified number of posts without any order. This is a path that will never get you to Explorer.
You publish your posts at the wrong time!
This depends on the correct knowledge of the person we mentioned earlier. If you know your audience well, you need to know what time most of them visit Instagram. For example, if your target audience is gamers, publishing a day post might not be a good idea at all.
If you publish a post at a time when most of your followers are offline at the time, with hundreds of accounts they follow, they will probably lose it in their feed later and your posts will be less visited and more interactive.
You are advertising the wrong influencer!
One of the most common mistakes in managing an Instagram page is ordering ads from influencers who have a high number of followers. Without linking to your page.
It may seem that the more influencers your audience has, the more useful it will probably be for you to advertise them. While experience and statistics show that investing in mini-influencers whose activities are related to your brand has a much greater impact than investing in a high-impact influencer.
Your account is not a business!
If your business page is not a business, the least you lose is Instagram Insight. In this section, statistics and information related to user activity on the page and the success rate of each post will be provided to you, and you can determine the future trend of your page according to them.
Do not use story tags!
To show Instagram that you have a lively and dynamic page, as well as to keep your audience’s attention on the page, you need to pay attention to the stories. Instagram is a media that is constantly updated, and during these updates, tags, and features are added to the story that can make it much more attractive and increase user engagement. It is better to put a story every day and do polls, questions and answers, and so on.
You leave your posts alone!
If a post from your account has not been well received, you must first understand why. Wasn’t the cover image attractive? Was your caption not so good? Did you forget to call for action? It is better to edit the post and fix the problem.
You may even post a good post at a bad time, such as during a football match that not many people follow on Instagram. In any case, you have to re-introduce the post in the story to get a visit.
Lack of strategy in Instagram page management mistakes
Just as you have to take a road to reach any destination and you can not drive randomly and say I want to get to the sea, you also need a detailed plan to achieve your digital goals.
It’s a good idea to create a content calendar and know what you are going to work on at any given time, based on the topics of activity and brand and appropriate policies. What exactly do you want from Instagram and how are you going to get it? Lack of strategy is the deadliest blow you can inflict on your Instagram page management method.