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Everyone returns to him. We have heard such a sentence many times, but if we say that return can play an important and bold role in some kind of marketing, how would you react? Today’s digital age is changing day by day and new methods are introduced in the field of marketing to surprise the audience. Retention marketing is one of those mysterious marketing methods that we encounter today on e-commerce sites, podcasts, and even in our various conversations, but we don’t know about it.

In this article, we are going to answer the most important question that has been bothering your mind up to this point and you cannot find an answer for it: What is return marketing?

What is return marketing or retention marketing?

Retention marketing is known as a new method in marketing that is becoming popular day by day in online store sites and the world of electronic commerce (Ecommerce). The focus of this school of marketing is more on creating committed customers; Customers who always return to your store to buy again. In a way, this type of marketing tries to take the focus away from the countless new customers and focus on the ones that are really good for the business.

In other words, retention marketing is the activities used by an online store to increase the probability of repeat purchases by its customers in order to gain profitability by using the repeat purchases of existing customers. However, if you want to attract new customers, you still need to use traditional digital marketing methods; At the same time, you can use inbound marketing in different channels in parallel to get higher ROI from these channels.

In general, this form of marketing increases the frequency of purchases and repurchase rates (probability of the buyer returning); Two criteria that increase customer lifetime value and lead to long-term profitability of a business.

The importance of return marketing

You might be asking yourself, “If this form of marketing is so profitable, why haven’t I heard of it before?” The answer to this question is very simple: we as humans can only discover a new method when we feel the need for it.

In the past, social networks were considered a very cheap and effective way to drive users to the site and increase sales. In a way, you could sell your product to someone and never talk to them again because your sales volume was so high and advertising on new platforms was cheap. However, today the costs of digital advertising are increasing day by day, services like Google Adwords offer customers a higher price per click, and the social network monetization system has also undergone many changes.

Due to such a trend that you have to pay exorbitant fees to be seen on online platforms, it makes it more difficult for businesses to acquire customers. For this reason, maintaining and maintaining current customers and earning income and profit from them becomes a more logical option in today’s era. With retention marketing, any business will essentially increase your ROI. In addition to this, statistics show that the probability of a return purchase from current customers is 9 times higher than that of new customers who intend to buy a product from you.

What are the return marketing tools?

To use return marketing in your business, there are different methods and tools, the use of each of which can affect the amount of your sales. In the following, we intend to mention the most important retention marketing tools:

– network marketing

In social media marketing, you can encourage your users and customers to follow your business profiles on different social platforms so that you can be in constant contact with your current customers, create a good interaction and finally, convert them to Encourage repeat purchases from your business.

– e-mail marketing

By capturing users’ emails when they purchase from you or install your app, you can grow your email newsletter database so that you can send emails at different time intervals to explain the features of your service to existing customers.

– customer club

One of the best tools to use in return marketing is the customer club. By using this club, you can optimally manage your current customers in a very organized system and encourage them to buy again from your business.

Content marketing

Creating unique content in content marketing will help existing customers to come across your name in the corners of the internet and social networks and build trust with the guidance you provide.

Push notification

Push notifications that appear in the corner of the user’s mobile or browser will help them remember you again, visit your site, and finally, buy from you again because of the new services you offer.

Some Rebound Marketing Tricks

In implementing return marketing methods and techniques, there are always small and big tricks to keep in mind. Here are some of the most important tricks of this marketing school:

● Sending messages to customers who are not satisfied with the communication can have a negative effect. Try to contact customers who are satisfied with communication and interaction with your brand so that they don’t suddenly encounter an email from your business in their email box that they don’t want to see.

● Sometimes a customer may prefer another brand instead of yours. In such a situation, you don’t need to do all your efforts to bring back this customer; Let the customer make the choice because you didn’t make a mistake.

● Your first idea for implementing retargeting marketing may not be your best idea. Try to find the best retention marketing ideas, channels and techniques for your business by experimenting so that you can ultimately make more profit by using existing customers.

● Using the right software, systems and processes, you can continuously monitor the performance of this form of marketing. For example, when your churn drops, you’ve implemented a successful method, and you need to have a system to review and track to know which method worked.

● Using this method alone is not enough. In order to encourage existing customers to buy again, you must first create the necessary incentives for them and provide them with added value so that they can become your loyal customers.

Conclusion

Finally, the effectiveness of different retention marketing strategies can vary depending on what you’re selling. For example, a business that sells dishwashers cannot perform as well as a company that sells coffee. Therefore, this form of marketing provides different results to businesses in different situations.

As much as you can test different methods in a principled way, use the best and most modern methods and remember that the process of implementation and effectiveness of this form of marketing can take longer, but on the other hand, it can be profitable. Bring more long-term benefits to your business.