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Everything starts with a word, which the user enters in the search box and clicks on the search option! In a fraction of a second, thousands of web pages are listed that are related to that keyword! Those that are on the first page and among the first 10 results have the highest chance of being clicked. It rarely happens that the user visits the second, third or tenth page because he will reach his goal on the first page. Therefore, in this article, we are going to examine how search engines lead us to the content we want from one word and the density of the keyword.

What is the Keyword?

Keywords are terms that users enter in search engines to find the content they need. In fact, keywords are the phrases and terms that Internet users use to access the content of websites. For every site and business, there are different keywords.

In one word, it can be said that the keyword represents the content of a website. Whenever a user searches for a word or combination of words, those are the keywords that lead the user to the desired results. Mentioning an example here can make the keyword definition more complete.
Imagine you want to get information about the weather conditions for the next few days, what do you search for? You will probably search for “meteorology or weather news”. Here, the two terms “meteorology and weather news” are keywords to reach weather forecast sites.

The Importance of Keywords for a Website

Each website has its own keywords according to its specific topic. Based on that, they produce text, images, video, audio or a combination of these content. In fact, site managers are trying to read the minds of users and predict the keywords they are going to search for to reach their content. To attract the user to their site by entering these keywords in the meta tags and textual content. This work requires special knowledge and tools known as SEO.

SEO knowledge is a set of skills and analysis tools that help webmasters gain a detailed understanding of user and search engine behavior and determine keywords in order of priority for each site or business by analyzing data. All this work is to effectively appear in the higher ranks of search results.
By finding keywords and optimizing the site based on them, the chances of a website being seen on the first pages of search results increase. A keyword is a shortcut between the user and the content of your site. Try to be very sensitive in choosing keywords and keyword density in the content of the site. Everything depends on the keyword!

If we examine the issue from the point of view of marketing, it should be said that the keyword is the bridge between the seller and the customer. The same lead that is supposed to bring the user to your site. Choosing the right keywords can win the competition, but not forever!
Just having a few keywords on your site cannot keep the results in your favor forever. Your competitors are not sitting idle, they are also using the same keywords! So what is the solution? Having a perfect and continuous strategy can make the road to success smoother.

Types of Keywords

Before we discuss how to find the most suitable keywords, it is better to explain that the keyword can be a multi-letter word several words or even a sentence. Usually, single word keywords are more competitive and it is difficult to get to the first page of results by these words. In a modification, these keywords are called monosyllabic keywords.
A variety of keywords can be introduced for a website, from single syllables to two, three, four and five syllables. But keep in mind that users are usually looking for the easiest way to reach their goal, and it is rare for a user to search for a long sentence in Google.

In general, it should be said that it is better for small sites to use multi-syllable keywords. To reach higher ranks then focus on double and single syllable keywords.
If you have a company site and you want to choose the company name as a keyword, I must say that your success rate to reach the first page of the results with the company name is very high! Because your competitors are not working on this keyword at all. But how many people do you think will search for your company name? Unless you have a very famous company. Do you think users search more for the keyword Samsung or Galaxy S9?
The competitiveness of the keyword is a very important topic, because the behavior of users and search engines is always changing, and you are supposed to optimize the website according to the needs of users.

Keyword density

So far, we have understood the importance and competitiveness of keywords, now we want to know how to use keywords to our advantage.After you have specified the keyword or keywords. You should produce valuable content based on these keywords. When creating content, be careful to use keywords, but just enough!
As you have noticed, search engines are sensitive to keywords, and pages that have these words are suggested to the user. Note that if keywords are used too much in the content of a page, it will be penalized by search engines!
Keyword density is what is going to make content valuable or penalized. The percentage of keywords on a page compared to all the words in the text is called keyword density. The density of the keyword in the entire text should not be more than allowed and make the writing artificial!
A time when there were no very accurate algorithms for ranking sites. People who realized the importance of the keyword. The pages of the site were filled with keywords and in this way they got to the first page of the results. Without having valuable content. But now the situation has changed. Google is no longer the old Google, nor the users of former users, who spend half an hour looking for the desired content from one page to another.

I need to mention one thing that if we mention the name of Google among search engines, it is because we are all familiar with it and we do almost most of the searches by this giant of the technology world. There are other big search engines such as Bing, Yahoo, etc., and we mention Google on behalf of all of them.
After the introduction of artificial intelligence into the ranking system of web pages, keyword density has become very important. If you are going to produce a text, the percentage of keywords should be respected compared to other words, synonyms and words with the same meaning should be used in the text, the desired word should be used in the title and meta description, and many other issues related to content creation SEO. be.

Keyword density formula

Many SEO experts believe that the amount of keyword density in each text should be between 1 and 3 percent of the entire text. That is, one to three times per hundred words! But it is better to consider the average and not take risks and consider the same one and a half percent. For example, in a text of 1000 words, it is enough to repeat the keyword 15 times.
If you are one of those people who like to do everything according to certain rules and order, there is also a formula for keyword density that we will introduce here. Using this formula, you can find out the density of the keyword.

(Nkr / Tkn) × 100)

In this formula, Nkr is the number of times the keyword is repeated in the text and Tkn is the number of all words that are in the text. If we want to express this formula in a simpler language, it can be written like this;
In order to get the keyword density in a text. It is necessary to divide the number of times the keyword is repeated by the total number of words in the text and then multiply the result by 100.
As mentioned, if the number of keywords in a page is more than allowed, that page will be recognized as spam by the search engine and will be removed from the results.

The Formula for Calculating the Density of Key Phrases

Here, it is better to first give a brief explanation about the key phrase, and then to describe the formula. Keyword phrases do exactly the same thing as keywords, except that a keyword is a single word. But the key phrases are made up of several words (meaning the same multi-syllable keywords as mentioned above).
The reason for using the keyword is to better explain the content of the site to users. For example, you can use the words “dog food, cheap dog food, or the best dog food” in addition to the dog keyword to help a user who is looking for dog food.
The keyword density formula is similar to the keyword formula. However it has an additional section that is related to the number of words of the keyword.

(Nkr × Nwp/Tkn) × 100)

The values are exactly the same as the previous formula, and Nwp specifies the number of words in the keyword phrase. Which is 3 for the term “cheap dog food” because it consists of three parts.
At the end of this section, it should be noted that it is not necessary to spend half an hour calculating the density of keywords for each article. There are many plugins for this task, and at the time of writing this article, the Yoast seo plugin for the WordPress content management system does this easily and very accurately. language.

How to Distribute keywords

Keyword density is very important, how many times and in which parts of the text it is mentioned has a decisive role in SEO. SEO experts say that content is king! And this statement is completely true. Because what is important from the point of view of Google and its users is the content and nothing else! You can create valuable content with appropriate keyword distribution. In the following, we will tell you what the keyword density should be.
What is important is that your content should be written in a way that is readable and attractive for users. In the end, it is the human who wants to buy from you and interact with you, not search robots!
In order to get the best results from a keyword, use it in the following sections, keeping in mind the keyword density.

Site URL

Usually, each site is designed for a specific business. It is better to have the keyword in its address based on the main topic of the site.

Page title

It is the title tag that you choose for your post. Put what the user is looking for in the title.

H1 tag

The H1 tag, which is the most important tag among the headings, must contain the keyword or phrase in its composition.

Original content

What the user came to your site to read is the main text. In this text, it is necessary to observe the keyword density correctly and not use too much or too little!

Alt tags of images

The images on the page should be described by the Alt tag for search engines. It is better to use keywords in this tag.

Internal links of the site

You are supposed to connect your content through internal links. Try to use the keywords of the destination page (which is probably one of the target keywords in your business) in the title of these links.

Meta description

Meta Descriptions are the brief descriptions that appear under the title of the pages in the search results. These descriptions should not be more than 160 characters, but nevertheless, it is the best place to convince the user to enter the site.

Learning to find the best keyword

Your website, for whatever purpose it is designed, undoubtedly has several keywords and phrases, for each of which you need to have valuable content on your site. In order to find the best keyword, you need to open your eyes and ears and pay attention to everything. If your business is local and limited to a specific area. You don’t have to compete with the whole world and you just have to deal with your local competitors.

With the help of a tool like Google’s Keyword Planner or SEMrush, you can get important information such as the amount of searches for your desired words in a certain area. There are several tools for this task that allow you to obtain the amount of searches for a word or phrase in specific time periods, different regions, etc.
One of the easiest ways to find a keyword related to a topic is the suggestions that Google gives you during the search! If you haven’t paid attention to this issue, write the term “marketing” in the search box right now. Google immediately suggests several related topics. At the bottom of the results page, there are several suggestions for you that you can click on to guide you to related topics.
You may ask, where does Google get these suggestions? The answer is simple, by analyzing the searches made by other users. It always suggests the most phrases related to a topic that have been searched, and the suggestions change in each period of time.

-Keywords related to your business: Now that you plan to use the data analysis tool, it is better to use keywords that are related to your site and services. You need to know what words or phrases users are searching for to reach your products. Put yourself in the place of the user and think about what words are going to reach the goal of your site?

-Complementary words and synonyms with the keyword: not all users think and search the same way. Phrases that are complementary or synonymous with the keyword can bring the user to your site.

Free keyword analysis and finding tool

The web world is vast and SEO has evolved day by day to keep track of everything. Webmasters have many tools for data analysis. Big companies have developed these tools, including Google. In the following, we will introduce you some free but powerful tools, with each of them, you can achieve valuable results. These tools can be used to find keywords.

• – Google Trends
• – Keyword Shitter
• – AdWord & SEO Keyword Permutation Generator
• Answer the public
• – Google Correlate
• – Keywords Everywhere
• -Wordtracker Scout
• – Google Search Console

Conclusion

Search engines try to display the most accurate results based on the keywords that users search for. These results are categorized based on the value of the content. that things like; Readability, non-copy, keyword density and hundreds of other criteria are involved in this classification. Businesses need to use their own keywords to be seen better. which can be determined by the special tools mentioned in this article.
SEO is based on these keywords and tries to bring the content of websites closer to what users are looking for in different ways. Since ranking algorithms are constantly changing for the benefit of users, efforts should be made to produce user-friendly content.