SEO Link Building Techniques That you should know in 2023
Many technical factors are influential in site SEO; one of these factors is link-building techniques that play a significant role in site optimization.
You read in this article.
- Redirect 301 (301 redirects):
- Absolute link:
- Linked text (anchor text):
- Backlink:
- Broken link:
- Reciprocal linking (co-citation):
- Internal links:
- External links:
- Linking for internal pages (deep linking):
- Domain authority:
- Follow the link – nofollow link:
Abstract:
Many technical factors are influential in site SEO; one of these factors is link-building techniques that play a significant role in site optimization. In this article, an attempt has been made to introduce a set of these techniques and terms related to link building, with the aim that an SEO practitioner can consider all the desired methods in the SEO discussion of the site as far as possible and follow By searching the keywords of this article, he can extract more relevant courses from courses sources and increase his skill.
Keyword:
SEO, 301 redirects, link redirects address, linked text, backlink, broken link, joint linking, linking for internal pages, domain authority, follow link, internal link, no follow link
Introduction:
Today, we have realized that when we intend to start a business in the virtual space, we will face many competitors who have years of experience and skills and are known. To be in a favorable position next to our competitors or even above them in the shortest possible time, we must acquire skills in optimizing our site and content in every way. There are m. techniques and tactics in the topic of SEO, one group of these essential techniques are those related to link building, which is very important for losing the position or gaining it by Google. We will propose the following:
Findings:
Redirect 301 (301 redirects):
If we want to delete a page or permanently change the address from the server side, we use redirect 301 so that the links that were referred to this page in the past do not lose their value and credibility.
Absolute link:
In website design, we have two links: links with exact addresses that are not related to the page’s domain, and affiliate links that work based on the domain address.
Linked text (anchor text):
In website design, we usually create links on text or an image. If we link a phrase, it is called a linked text or an anchor text, and this phrase is essential for Google in terms of gaining a position.
Backlink:
It is called the pages from which a link is given to one of the pages of our site. These backlinks help Google bots understand the relationship between different web pages and identify new ones. Backlinks are essential for Google. The value of backlinks varies and depends on the following factors:
The subject of the linking page
Page validity
Linked text used
Of course, this point should be kept in mind that buying backlinks in high numbers has the opposite result, and in addition to not gaining a position, it will also be penalized by Google’s penguin algorithm.
Broken link:
If we link to a page that has stopped working for any reason or delete one of our site’s pages (which has already received links from other sites), In both cases, these links are considered broken, which will hurt the SEO of our site. Note that broken links are no different in appearance from regular relations.
Reciprocal linking (co-citation):
Reciprocal linking means giving a link from one site page to two different sites. In this situation, Google realizes that the two sites are somehow related, even if they do not have backlinks. For example, our site has educational content titled “SEO Training” and backlinks to sites x and y (i.e., links to those two sites), so the Google engine recognizes their connection.
To find sites related to the place we want, we must put the term related at the beginning of the site address and search in Google.
Related: https:// domain.com
Internal links:
The meaning of internal linking is to link to other pages of the same site from within the site. The address of the internal links is such that the continuation of the path is added to the site’s principal address. The critical point here is that targeted linking should be done for each keyword related to the page in question so that Google realizes that the site is doing activities on keywords. On the other hand, as mentioned above, the linked phrase or the anchor text is essential for gaining a position by Google.
For example, when our site operates in the field of cosmetic surgery, the keyword “cosmetic surgery” should not be used for all site pages, but for each keyword, articles and comprehensive content should be placed on the site pages. Suppose he wants to put only cosmetic surgery articles on all the pages. In that case, he will mislead Google, and the so-called cannibalization of the pages will occur because Google cannot determine which carrier will have the correct answer for the user, and this will cause the ranking to drop. It will bring Google.
External links:
In this method, links are given to our site from other sites that have a favorable position in Google, and this work means approval of the site for Google. But many SEOs look for buying backlinks (production of artificial backlinks) to convince Google that they have a particular product or service to publish and sell. Creating artificial popularity may be detected by the Penguin algorithm and cause the selected keyword from our site to be removed from the search engine page forever.
Linking for internal pages (deep linking):
Linking for the site’s internal pages or deep linking is done to optimize the site’s inner pages. So that if we link external links to internal pages instead of referring to the site’s main page, This will get the position of the desired internal page by Google.
Domain authority:
Many factors play a role in determining the validity and value of a domain, among which two critical factors are the number of outbound links and backlinks. The relationship between the credibility of the environment that links to us and the value of the backlink is direct; that is, the more the site that links to us has a superior position in Google, the higher the value of its backlink will be, and, consequently, the more significant the positive impact on the job. Our site will have
Follow the link – nofollow link:
The links of the site pages can be followed and unfollowed. the following link is valuable for ranking in Google, but no follow links have no value and credibility (but they are used to balance and make link building look normal on the site.) In other words, if the site uses a combination of these two links, Google’s point of view is known as a regular site, but if we only follow links on all the site pages, it does not seem normal. The Penguin algorithm pays attention to the distribution and types of incoming links to a page.
The nofollow link tells the Google robot there is no need to check this address. Usually, we use the nofollow link when we link to unnecessary sites, reference sites, advertisements, and social networks.
If we use the rel=follow feature in the html tag, we will tell Google that it will follow the desired link address and index it faster.
Conclusion
SEO knowledge is like a mountain without a peak and has no end. In this article, some techniques related to link building were explained. Still, there are many techniques and tactics to optimize the site, or they will be created in the future, which are not included in the format of an article; So, if we are proficient in the science of SEO or if we do not have enough time to learn skills and knowledge in this field, we should hand over our site to people who can do this work and consider a monthly amount for the development of our site. We may overtake our competitors and get the top position on the Google search page.
