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Understanding how Google determines the words people are searching for or writing on the Internet, and the impact this has on site ranking, is a key SEO technique.

We start today’s article with a question to challenge your mind. Imagine, for a moment, that you were transposed into the karmically driven world of Earl. Can Google understand my negative feelings, experiences, and criticisms of this place? Or, conversely, will it help increase the ranking of this place due to the content created in the name of this restaurant?

Understanding is a very complex concept, especially when we apply it to computers. But today, Google has gone beyond a robot with high intelligence. It was making the use of the Internet more attractive to us. Therefore, as an SEO expert or webmaster, avoid falling behind your competitors. It is essential to stay fully informed about the ongoing enhancements to this search engine’s capabilities. Thus, numerous advantages exist for success in ranking the site. Let’s enjoy

Google’s BERT algorithm

It may have happened to you that you have encountered a different answer by searching some words in Google than what you expected. For example, you might search for the word “milk,” which means “tap,” but you come across a tap. In recent years, with the advancement of science and technology, Google, like other search engines, has continually sought ways to improve and minimize such errors. Thus, making the search easier for users, which can be said to have been successful in this area.

The BERT algorithm (BERT) was one of the methods that Google introduced some time ago to process natural human language. This algorithm helps Google better identify what the user is looking for by carefully examining the user’s sentence in the browser. In other words, Google will be able to better understand semantic differences. Be in the sentence. This algorithm is a valuable aid for Google, making the search experience easier for users.

Impact of the Burt algorithm on-site SEO

In previous articles, we learned about the Burt algorithm and how it simplifies the search process for users and, of course, Google. Now we want to examine what effect this algorithm has on improving a website. As mentioned earlier, Google uses the Brett algorithm to carefully review the details of a sentence and display the most relevant content, images, or videos to users.

If the writers publish vague and incomprehensible content, users do not find the answers to their questions by reading that article. However, they can also become confused; in addition to losing a large audience, they cannot satisfy Google if you are the manager or responsible for producing content for a website. You should strive to provide valuable and comprehensive content.

With the help of its tools, one of which is the Burt algorithm, Google examines all this content. And you can come out proud in this Google test if you have satisfied the site audience. The mentioned algorithm has a significant impact on the site’s SEO, and you should be able to keep it satisfied and confident to achieve a good rank; otherwise, you may fail in this direction.

Google’s predictive power

As Google users, we expect this search engine to quickly and accurately reach our goals. On the other hand, SEO expects humans to behave reasonably, just as robots do, as human beings. For this reason, in the mission of advanced search engines, the discovery of two issues is significant:

• Understand the emotions that writers and content producers incorporate into texts and words.
• Understand exactly what Internet users are looking for when searching.

Take the word “age,” for example. This word has various purposes: the biological age of a human being, the meaning of a theater scene, or the name of a plant pest. Currently, Google’s powerful engine can utilize the “Language Study and Language Structure” program, which is integrated into its settings and updated annually. To check the meaning and purpose of the author or user. And understand the importance of the words in the sentence. This feature in Google enables it to recognize the positive or negative feelings associated with pronouns. And even at a higher level, whether the content is true or false.

Linguistics and Vocabulary Analysis at Google

Google’s linguistics and vocabulary analysis feature has numerous applications to enhance the quality and speed of searches. One of the most critical applications is Google’s ability to identify the attribute we use to introduce a product, location, or content. For example, the word “small” has a positive message regarding the size of a cell phone or computer. But the same word conveys a negative and critical message when used to describe the number of food presses in a restaurant.

Google can identify the difference between these words with the high analysis power of its algorithms and introduce the most appropriate pages to the user. And act with high accuracy in ranking websites. Therefore, both when searching and when posting content on pages. We must pay attention to the type and amount of emotions expressed, as well as the validity of the words used.

Of course, some experts now believe that search engines still lack the power to process “conversational” sentences in searches or content. Some even believe that Google can analyze emotions in links. Have doubts. They are not yet aware that Google Decoder can accurately decipher the meaning and tone of all words and phrases in links, domains, and brands.

Conclusion

Based on the above, it can be concluded that Google’s growing power in vocabulary analysis will significantly improve the speed and quality of searches. However, creating positive content is much more complex than writing harmful content and comments. It can be more valuable in increasing rankings due to its content. And unpleasant retelling attributes will have a very impactful effect on improving the ranking of links and site pages. Therefore, those who pay attention to SEO techniques prefer to avoid providing critical blogs or referring to negative associations instead and instead seek to introduce more positive