Content performance measurement tools?
Content performance measurement tools?
A word that is mainly used for investment for accountants, funders, and financial people
ROI stands for Return Of Investment. A word mainly used for investment for accountants, funders, and financial people. The exact meaning of this word is percentage or rate of return on investment, and it is usually defined as a percentage. For example, when they say 27%, it means that your capital is during the specified period, typically a year, fiscal year,, or fiscal period. They say that the ROI of this project is 40 percent, which means that in that defined financial period if you invest one million tomans, it will return one million four hundred thousand tomans. This hashtag is not suitable for content performance measurement tools.
Its English definition is equal to the following phrase:
(KEY PERFORMANCE INDICATOR)
KPI IS A MEASURABLE VALUE THAT DEMONSTRATES HOW EFFECTIVELY A COMPANY IS ACHIEVING KEY BUSINESS OBJECTIVES.
This expression means a precise and measurable number that shows how much the company achieves its corporate goals.
Measuring good website content
This story is complicated and not so simple, and among the different indexes and indicators, you should know which one is your indicator. For example, for a site, you can calculate the number of daily visits, the number of members, the percentage of the number of memberships divided by the number of visits, the amount of income, the growth rate of the number of orders in the store, the shopping cart, these are all considered as indicators.
In the meantime, which one of these is the Performance Indicator, or even perhaps a set of these that is a formula of combining these, are different, and it seems that the difference between these should be considered. Therefore, we are not talking about KPIs, but we are talking about INDEXES and INDICATORS.
When we want to measure our content, we must first know the measure and then go to its tools.
What is the measure?
For example, if we post content on Telegram, one of its metrics is SEEN. Another measure, if we can use UTM for Telegram links, is to count the number of clicks on it to know how many people have clicked. So here, the measure can be either SEEN or clicked.
When we write content and want to know how much our sales are in the store. Therefore, our measure here is the number of closed shopping carts or Rials collected per week or day, and we can calculate how much we spent to write that article, report, and advertisement. Or even the content of the ad can be. Our click ads are a form of content that shows how many people click on it, how many enter the site, how many give information, or if it is a store, how many purchases happen, and this is where The scale is determined.
Measuring tools are defined as such.
Now, measuring tools are defined as follows. For example, if the amount of sales is an issue, the device for measuring it is the Administrator list, the riyal it gives, or the individual’s internet bank.
Or, for example, on Instagram, the measure can probably be LIKE or VIEW. There are various debates about whether it was right or wrong, which we will not discuss here.
Place and information in the field of Which of your posts was seen the most and which of your posts was given CONTENT, that the number of the content itself can be a measure. These tools are content performance measurement tools.
ASEFY is one of the tools for measuring content performance, which is not very satisfactory. Another tool that can be used to measure content performance is Google Analytics. The number of visits in a week should not provide you with specific information, and we believe that it will show the basic version of our balance sheet or our accounting year with a list of profits and losses. Will do. Some tools can be limited if you want to check case by case.
For example, the Google Analytics we mentioned tells us how many pages have been opened, and I can define a GOAL for it and see how many people have followed the path I wanted. For example, I create a landing page, put some options, connect the possibilities to the following pages, and then look at how many percent of the path I have defined. Then I will measure whether this landing page works correctly with Google Analytics and Goal Setting or behaves correctly and whether my conversion engine has a suitable output, and then I can correct it.
