blog posts

ChatGPT is an artificial intelligence-based chatbot that can receive various instructions and perform multiple tasks based on them, including content creation. The quality of content produced by ChatGPT is amazing, and that’s why many people recommend it as an ideal tool for content creation and SEO. Everyone is talking about ChatGPT these days, but before you ask about using it To decide on this tool for creating content and SEO, you should be aware of several essential points. In the rest of this article, we will examine the benefits and uses of ChatGPT for content creation and SEO.

Let’s better understand ChatGPT and how it works!

ChatGPT is a huge machine-learning model. Large learning models are artificial intelligence models that are trained with the help of a wide range of data. These models use their input information and can make predictions by modeling. The more data is considered to train the model, the better the output will be. Large language models, relying on this feature, have incredible capabilities. For example, researchers at Stanford University have noted in a paper that increasing training data has enabled the GPT-3 model to translate texts from English to French. This is even though this model was not originally trained for this work.

Large language models, such as GPT-3 and GPR-3.5, which form the basis of ChatGPT, are not trained to do any particular task. You can prepare them to work in different fields by training them with the help of a wide range of information. Training JPT chat is just like training a human. For example, if you teach the principles of carpentry to a human, he can build a table over time according to the amount of information entered. This table will be improved over time, and more corrective information will be added. Humans can also transfer their information and experiences to others. GPT-3 also works like the human brain; Because it contains general information and knowledge and can use to do different things.

GPT-3 at Stanford University

Stanford University’s article about GPT-3 explains that:

“Unlike chess-playing engines that solve a specific problem, humans are multi-dimensionally intelligent, capable of performing complex tasks, including writing poetry, filing tax returns, or playing soccer. Unlike most existing artificial intelligence systems, ChatGPT is closer to models with general intelligence”.

ChatGPT is compatible with other major language models, including InstructGPT. Therefore, you can train this tool to have long answers to direct human questions. The ability to follow human commands has enabled ChatGPT to write articles on various topics upon command. This tool can generate a report with a specific topic and restrictions, such as word count and including particular topic points.

What is the most significant limitation of this model?

ChatGPT can write articles on almost any topic. This is because this tool is trained with the help of texts with diverse issues of general interest. However, JPT Chat also has limitations you should be aware of before hiring this tool for content creation and SEO projects.

One of the biggest limitations of ChatGPT is the unreliability of the information it produces. This is because the model can only predict the words that can be used after the previous words. Therefore, ChatGPT can deliver you a sentence, a paragraph, or an entire article, but it does not understand the accuracy of the information provided in the form of content. This is a serious concern for people who need accurate and quality content.

Four things you should know about ChatGPT!

1. Does not generate certain forms of content: For example, ChatGPT is programmed not to generate texts with sexual, violent, or harmful content, such as instructions for making explosives.

2. Lack of awareness of updated content: ChatGPT is unaware of the content generated after 2021. Therefore, any information changed or generated during this period is not considered in the ChatGPT output. If you’re looking for fresh and up-to-date content, the current version of JPT Chat can’t help you.

3. ChatGPT is focused on content production: ChatGPT is designed to produce useful and harmless content. Therefore, the output of JPT chat will never be a negative or neutral article. For example, if you ask ChatGPT to generate a screenplay based on the works of Agatha Christie (author of crime fiction), the output will be a murder-free story that does not resemble the works of Agatha Christie. You can guide this model in your ideal direction by training it further. Keep in mind that ChatGPT is focused on content creation, which can affect the output.

4. ChatGPT needs detailed instructions: To produce quality and detailed content, ChatGPT needs detailed instructions. These instructions and information help the robot produce a unique product per your line of thought. The more instructions, the more unique and accurate the output will be. If you give ChatGPT less general instructions, the output will be more general, and the article produced will probably have many similarities to what is already on the Internet. Of course, note that since JPT chat chooses words entirely randomly, the possibility of problems such as copyright or plagiarism in the output of this robot is very low. Still, the output may differ regarding the topic, general opinion, conclusion, and even the raised side issues should be similar to other existing articles.

Is the content generated by ChatGPT identifiable?

Researchers at Google and other search engines are trying to introduce an algorithm to recognize artificial intelligence-generated content successfully. There are also many research articles in this field. For example, in March 2022, an article entitled “Adversarial Robustness of Neural-Statistical Features in Detection of Generative Transformers” was published, in which researchers examined different analytical methods for finding content produced by artificial intelligence. The ultimate goal was to find an exact analytical solution and use it in an algorithm.

They tried different strategies, including BERT, to replace words with their synonyms. They also tested ways such as adding spelling mistakes to the text. The research results of these researchers determined that some statistical features in the content produced by artificial intelligence, such as the Gunning-Fog index and the Flesch index, can be suitable for diagnosis. These parameters are effective even if auxiliary algorithms eliminate the aforementioned statistical data.

Invisible Watermark:

One of the exciting actions of OpenAI researchers is the development of watermark cryptography for easier recognition of the contents produced by this company’s products, such as ChatGPT. The researchers of this company believe that ethical measures such as watermark production can overshadow industry standards, so the content produced by robots is officially recognized as an ethical standard in the industry.

One of the researchers of this company says in this regard: “We have seen very well in the last 30 years that the big Internet companies can agree on the smallest standards and special cases. This can be due to fear. A simple example is the ranking of websites in search engines. If you do not want your website to be ranked in search engines, disable this feature, and most search engines will respect your choice. Similarly, if we can introduce standards like watermarking into the industry and show that choosing such standards is very cost-effective, we can help users find their text. Recognize the original and the texts produced by artificial intelligence easily”.

Watermarking is a method developed by researchers based on cryptography. With the help of this tool, people can check different contents regarding the presence of digital watermarks. Digital watermarks can be recognized by choice of words or the way punctuation marks are used in the text.

How does watermarking work?

Whenever ChatGPT generates a long text, a secret signal is hidden inside the text. This secret signal can be the choice of certain words. Thus, the presence of this signal means that ChatGPT generated the text. The signals are hidden and do not attract attention at all. The main purpose of this work is to prevent the misuse of texts generated by GPT Chat. Thus, people cannot easily take a generated ChatGPT text and pass it off as an original human-generated text.

GPT chat watermark can be effective in preventing academic plagiarism. This tool can also be used to prevent the production of propaganda on a large scale. Currently, a wide range of blogs has written articles supporting Russia’s invasion of Ukraine, some of which have been produced with the help of ChatGPT. This tool also prevents falsifying a person’s writing style from incriminating in court.

Can artificial intelligence be used for SEO purposes?

Many believe that Google cannot recognize content generated by artificial intelligence well. This belief is not very true. Determining whether a text has been produced with the help of artificial intelligence or not is an old and almost solved problem. The content produced by artificial intelligence is easily recognized by powerful search engines such as Google. Even this issue can be easily traced in the contents that use anti-identification algorithms.

Does ChatGPT’s content violate Google’s rules and guidelines?

John Mueller announced in 2022 that content generated by artificial intelligence violates Google’s guidelines. He has provided further explanations: “Currently, the production and distribution of content with the help of artificial intelligence, such as ChatGPT, violates Google’s guidelines. This form of content is new, and we must comply with the organization’s general policies. Paying attention to the conditions and needs of the users, we should change. Currently, we are at the beginning of this way.

Also, until today, people have been able to use artificial intelligence in content production in various ways. We believe there is no difference between people who play with words or use their meaning to change a text and those who use machine learning algorithms to generate content. All these methods are against the guidelines of Google and Webmaster and will be recognized as spam.

In October 2022, Google added a section titled “Automatic generation” to its description page regarding spam content. In summary:

“Automatically generated content (or with the help of artificial intelligence) is considered spam when it is created with the help of programming, without generating or adding any value.”

This explanation clarifies that simply producing content with the help of ChatGPT or other artificial intelligence tools does not classify it as spam; Rather, the lack of content value makes it problematic.

The best ways to use artificial intelligence for SEO

We do not recommend publishing content that is completely generated by artificial intelligence. This content does not have high quality, accuracy, and value. The best way to benefit from ChatGPT features in SEO and content creation is to use them in scaling, research, and analysis. GPT chat or other artificial intelligence tools can provide you with a summary of high-ranking pages in the form of an article in no time. This way, you don’t have to spend much time researching exciting topics or keywords. ChatGPT can provide an outline of the textual content you want. You can also aggregate different websites to generate metadata. This is consistent with Google’s rules and guidelines.