Suppose You Have The Experience Of Attending Digital Marketing Courses, MBA, And Related Courses. In that case, You Are Well Aware Of The Fact That One Of The Pillars Of Business Success Is Respecting The Customer, Receiving Opinions, And Handling Customer Problems.

However, some companies are indifferent to this issue, or the people in charge of marketing and advertising have little knowledge about how to receive customer feedback.

Why is it important to get feedback from customers? In this note, I will briefly mention the critical reasons for receiving feedback from customers.

The feedbacks you receive from customers help you improve the quality of your services and products; for this reason, they play an influential role in the growth and expansion of business activities.

 Statistics show that most customers try to convey the ideas that come to their minds to sellers when using a service or buying a product.

They try to provide them with their personal experiences about the products and the way of service the companies offer. They’ll hide their ideas from you if you’re bad at getting feedback.

When you receive feedback from your customers, you will know which of your customers are not fully satisfied with how you work. These customers mostly try to talk to you about how they feel and how your business is doing.

Through customer feedback, you can identify the problems that cause customer dissatisfaction and fix them faster. Another benefit of receiving feedback is that it prevents you from repeating your mistakes.

Unfortunately, some businesses are indifferent to an essential principle: customer dissatisfaction leads to decreased churn. Listening to customers is one of the nine strategies used in the business world to retain customers.

This technique leads to customer satisfaction strangely. When you listen to customers, you show that you value them, creating a healthy business relationship between the two parties.

People often want to do business with people they know, listen to, and trust.

When you seek to establish two-way communication channels, you have secured the future of your business.

As a CEO, marketing expert, and anyone whose field of work has direct contact with people, I suggest you think about identifying potential fans of your business. Customer satisfaction is a key indicator, but more importantly, you need to know the level of customer satisfaction.

When you get customer feedback, you can quickly identify customer satisfaction, work on the weak points and make passionate fans from passing customers. Fans are people who always admire your products and try to recommend your products to their friends.

There are various methods available to get customer feedback, but a survey is one of the most efficient methods.

Customer surveys are an effective way to get feedback. Surveys are among the solutions that most people are familiar with.

This technique allows you to ask specific questions that you need answers to. For example, through this technique, JBS Bookkeeping found out what customers think about their services. The company used to do the same by contacting customers by phone and in person but found that customers often used the general phrase “yes, everything is fine,” so it felt like a difficult place to work. Has it?

The problem that some Iranian businesses face is that they often seek customer feedback about the performance of employees with whom customers have been in contact. At the same time, this view is not correct. Therefore, he decided to go to the surveys to get more accurate customer feedback, An approach that helped the company improve its services.

It would help if you asked about the quality of the products, the shortcomings of the products, and how satisfied the customers are with the way they work with the product or service, and then go on to evaluate the performance of your employees.

Keith Kohl of Client Heartbeat says, “If you can keep a close eye on the feedback you receive from your customers and analyze it carefully, you’ll be able to address small problems before they become big problems.” For example, you can use tools like client heartbeat to send customer survey forms and get feedback.

As you can see, this simple technique is surprisingly effective in the success of a business. If you think you know everything you do is correct, you’ll be out of business much faster than you think. Do not forget that customers and employees are the two main pillars of a business’s sustainability.