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One of the most common terms in the SEO world that you have probably heard of many times is local SEO or site optimization for the local searcher. But have you ever wondered what is behind these useful and valuable results that Google provides to a Local Searcher? How and by what mechanism does Google display each search to the user based on location? Yes, you guessed it! Google Pigeon Algorithm. Another resident of Google Zoo, or Google Bird Garden, is the Pigeon or Pigeon algorithm, which we will discuss in detail in this article.

Studying this carefully will help you gain a thorough understanding of the pigeon algorithm and teach you techniques that will incredibly enhance your site’s local SEO. So do not miss this article. Of course, if you are unfamiliar with Google algorithms, we suggest that you also read the Google Algorithms article.

Introduction of pigeon algorithm

So, what’s Google’s pigeonhole algorithm? Let’s start with an example. Suppose you are in a hurry and looking for an instant coffee shop in your area. To search, type “Coffee Shop near Qeytariyeh.” Google will show you several coffee shops with addresses and locations at the beginning of the search results. This is the miracle of the Google Pigeon algorithm, which means the possibility of SEO location! This algorithm matches the user search term to the location of related businesses and displays the items closest to it in terms of location.

How does Google Pigeon’s algorithm work?

Now that we know what Google’s pigeon algorithm is, let’s move on to how it works. As you know, the pigeon is one of the birds that can memorize all the details of places and directions without error. The pigeon algorithm has the same capability: finding and showing the user what is closest to the search among thousands of addresses and locations. For example, you search for “Park near Tajrish”. At the top of the SERP results page, Google shows you a map with the location of various parks in Tajrish Square.

Of course, sometimes it does not show a location, but it does show you a list of addresses. For example, search for “Bank Melli branches” to see the result for yourself. What is admirable about this algorithm is its very high performance speed.

Google’s reasons for designing the pigeon algorithm

Each of Google’s algorithms has unique features, and they are designed for specific reasons. We have to say something about the Pigeon Algorithm because Google has always wanted to show useful and valuable results to users; it designed the Pigeon Algorithm to speed up the search process of users.

The implementation of this algorithm allowed local businesses to be organized and ranked by location or region, and users to reach their goal much faster and more easily. One of the most important changes the Pigeon algorithm made to users’ convenience in the appearance of the Google SERP results page was the Google Pack results, which were optimized based on location and Google Maps results.

Five golden techniques in site optimization for the pigeon algorithm

What factors contribute to local search rankings? In other words, what should we do to optimize our site for the pigeon algorithm? The answer is very simple. We will teach you five golden techniques to help you do this:

1- Register the site in Google Maps

One of the most important factors for displaying your site based on location is registering your location on Google Maps so that Google can understand the location of your business. You can use both the web version of Google Maps and the mobile version. Just have a Gmail account and accurately enter your name, address, contact information, business hours, and field of activity.

2- Register the site in directories

One of the sites that managed to attract many users after implementing the pigeon algorithm was the reference sites. Reference sites or directories are resources that compile a list of sites that operate in a particular business, broken down by city or region. Users can view these sites and post comments and experiences. In some directories, user ratings for these sites are even displayed in search results.

3- Insert name, address, and contact information in all pages of the site

Ensure your site has a “Contact Us” or “Contact Us” page, which lists all contact information and the exact location on Google Maps. In addition, enter your contact information in the site’s footer because Google robots can understand your contact information and address. This allows the pigeon algorithm to track your site.

4- Using users’ opinions and views

Encourage your users and contacts to comment on your business, and answer their questions well. In Google Maps, users can also comment on the quality and presentation of your services and products. This is one of the key and influential parameters on local SEO.

5- Using Eskima codes

Talk to him in Google’s language using Eskimo code. Schema code is a collection of additional and comprehensive information that is understandable to Google and displayed to users. By doing this, Google’s Pigeon Algorithm will understand what you mean and give your site a better ranking.

Frequently Asked Questions

1- How does the Google Pigeon Algorithm work?

Have you ever searched the name of a particular cafe, store, or place on Google and found that Google shows you the exact location in the results? This is due to the pigeon algorithm, which tries to display the most relevant results according to the location of the sites and the user’s location.

2- What does the Google Pigeon Algorithm do with local SEO?

Google Pigeon Algorithm operates based on the location defined for businesses. In local SEO, the site or a page is optimized for a specific location (for example, Saadatabad), so it can be seen that this algorithm is based on local SEO. For more information, we suggest you read the article” What is local SEO?”3- Is paying attention to the pigeon algorithm for all websites necessary?

That’s a clever question! Given that Google’s pigeon algorithm is essential for local SEO, most people think that pigeons are only important for local businesses, but this is not the case. When you optimize your site for a particular location, your site is more likely to be seen in the results, and your site traffic will increase as your presence in the results increases. So, what do you want better than this?

Optimize your site for the Pigeon Algorithm

As we said before, knowing the pigeon algorithm and following its standards will help you stay ahead of the competition in your location. This algorithm offers a special opportunity for local businesses and can play an important role in their success and promotion.