These Days, Personal Branding, Has Received A Lot Of Attention From Some Users And Even Experts In Various Fields. 

People on social networks try to show themselves differently and attract attention by publishing specialized, social, or entertainment posts. Simply put, they are looking for personal branding.

What is personal branding?

•  Personal branding is an approach that refers to how a person appears on social media and attracts attention. A unique brand results from your abilities in your field of expertise and work. While private brands have different sub-categories, several principles are common to all of them; Principles that are considered to strengthen the personal brand.

When you enter the business world as an entrepreneur, you want to turn your brand from an idea into a reality that people will see and use. Unfortunately, some entrepreneurs are unaware that personal branding plays a vital role. As an entrepreneur, you can pursue a ” personal brand ” strategy, start your business and develop it based on your self-motivation strategy.

This approach is essential because, if implemented correctly, it will allow you to succeed in your business without borrowing or selling company stock to investors. “So far, I have 100% ownership and shares of the businesses I have started,” said Jonathan Long, a business consultant and founder of Market Domination Media.

 “If we take the right steps to start our own business, we will systematically and naturally gain the power to properly demonstrate our abilities and attract customers to our business based on transparency and technical skills.”

But based on what strategies and strategies can we get personal brandStrengthen ourselves to attract customers? There are several solutions in this regard, some of which are mentioned in this note. One of the best ways to handle this is to set up a weekly newsletter or email.

“I’ve been regularly sending a weekly newsletter to my audience for years,” Jonathan Long says. The weekly newsletter is more effective and valuable than you think. But I am sending this newsletter to my company email address to provide information and do the online marketing process. After a while, I concluded that I should launch a personal website that would act as an information hub for all the brands and projects I have completed.

Given that a weekly newsletter is related to a personal brand,” I can very well talk about my abilities and the work I have done so far in the form of a newsletter.” “If you look at the articles published on the sites, you see that it’s still essential to building an email index,” says Deep Patel, founder of Owlmetrics.

Because email marketing is still one of the most effective marketing techniques, it will be more effective if you can set up an email list instead of a company based on your brand and send a weekly newsletter to your audience.

Through this list, you will be able to market the business you may be launching in the future in a good way.

It is the strategy by which I introduced my new startup to the public.

This solution allows me to submit my content to my audience every week and thus be exposed to their view. This approach has allowed me to draw the audience’s attention to my content and personal brand, “Strengthen me.”

Another successful solution in this field that Iranian users can use is LinkedIn. To date, this social network has been able to help thousands of entrepreneurs succeed in their work.

The joyous return of this social network is quite noticeable, especially in the months leading up to the end of the year. To make the most of LinkedIn, you need to put high-quality and, more importantly, quality content on this social network so that this content can help you increase the number of your followers.

After attracting the audience, you can continue to direct them to other social networks, blogs, and sites and create loyal customers from them. Setting up an independent site is another effective way to improve personal branding.

It seems that today, due to a large number of sites on the Internet in different languages, launching a personal site is a risk that may not be successful; So it is possible that an individual site does not contribute much to a personal brand, but this is not the case.

 “If you only look at marketing through the company you started, then building a personal brand,” says Ben Larsi, co-founder of SotrKit.

It will be hard work for you. Creating a blog about a startup or introducing a social media profile will benefit your business. Still, if you are determined to make your brand, you must keep in mind that you must separate the commercial and personal brands. You can have a simple site with a page about us or even a blog. But you have to blog and then share the content you write on your social media profile.

“The ideal way is to use your first and last name with the .com extension to register the site.” As you can see, by focusing on these three simple points, you will have the chance to strengthen your brand most simply.