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Are you still using Instagram? Let’s see how this excellent social platform can work in your favor in the direction of social marketing.

Are you still using Instagram? Let’s see how this excellent social platform can work in your favor in the direction of social marketing. Maybe you think like me. Do you think that Instagram is not one of those social networks that will benefit you? I’m not a professional, though I have learned a few things since opening a business account on Instagram. Let’s start seeing how this tremendous social platform can help you in social marketing.

Why should we use Instagram?

Sooner of all, why is it so essential to be active on Instagram?

In the last few years, Instagram has grown significantly. Pew Research shows that the number of people using this app has multiplied since 2012, so participating in it is very lucrative.

Sprout Social

According to a Pew Research study, approximately 59% of Instagram users use it every day for user engagement. This causes consistent content to be published in the app.

Sprout Social points out that Instagram posts are more attractive than other marketing platforms. Brands that use the app have 58 times more interaction rates than other platforms, including Facebook.

The Description of New social networks

This is now much more attractive than what we have seen on our Facebook page. I’ve also noticed that many marketing agencies approaching our target customers use Instagram, and I’ve been amazed at how I can quickly connect and interact with them. Having an Instagram account has even led to attracting several email contacts. It all began when I felt like setting up an account for my company on one of the new social networks, which almost seemed to be worthless a few months ago.

Essential Tactics for using the power of Instagram in social marketing

• Make a great plan and stick to it.
• Your images should be of high quality
• Utilize hashtags okay(and operate them a lot).
• Put your Instagram pictures and videos on your site
• Find and use some of Instagram’s most valuable apps
• Use Instagram as a great opportunity to network
• Use Instagram ads for your company
• Never share links in your Instagram photo caption
• Follow the statistics of your Instagram page and manipulate it to ensure continuous growth.

Make a great plan and stick to it.

Start with the basics here. Rebecca Appleton of Wordtracker says that a great way to get the most out of Instagram is to create and schedule it accurately.

Instagram does not look very formal, so many companies are loose when posting content on this app. However, planning for Instagram is as important as any other platform. You can try different times every few days to once a week to see how people interact with your page in each. Rebecca also states that Virgin Airlines only posts once a week but gets great results on social media.

Your images must be of high quality.

You may think that you can use a few low-quality images from time to time. You may have seen a funny meme that you want to share, but the blurry picture looks scary. You need to make sure you never post anything of poor quality, no matter how funny it is. If you want to share it, you need to look for a better quality image. A great example is the Dominos Pizza image. While it’s fun, the low quality of the photos detracts from the subject’s appeal.

Utilize hashtags well (and operate them a lot)

When interacting with Instagram, hashtags are your lifeboat, so you need to make sure you use them and use them well. As you can visit in my position overhead, I use hashtags. We have received a lot of followers and likes from them. Tag the relevant keywords to ensure you have access to the right audience. For example, if you sell bath accessories, hashtag #bath and anything related to your products like #bubble_bath, etc. It is easy to understand which hashtags are the most attractive. When you start typing # and your word, Instagram shows the number of posts about that word.

Put your Instagram pictures and videos on your site.

Another great way to get good results from your Instagram account is to embed your pictures and videos on your site. You can accomplish this through blog posts or have a plugin that connects to your account and shares your images somewhere alongside your website. This can be an excellent strategy to enhance your new version for people who visit your site regularly and follow your customers.

Find and use some of Instagram’s most useful apps.

When it comes to using the power of Instagram, utilities are your best friends. Do not ignore other programs that can help you become more visible. There are several programs you can choose from to enhance your images. You can enhance your photography as nicely as get excellent customer engagement. Don’t forget that programs that allow you to repost your customers’ great posts will help build a business-to-customer relationship and grow your brand.

Use Instagram as a great opportunity to network.

As a business person, you know that networking is the lifeblood of the business world. This puts you in touch with industry leaders and like-minded people and helps your business grow.

Well, what if I told you that Instagram is another fantastic opportunity to connect with people in your industry?

I mentioned earlier how I found Instagram a great place to network. Because Instagram connects people through photos and images, networking on Instagram is very simple. According to Kim Horst in the Huffington Post, you can connect with many people by clicking with others through photos and preferences, following others after you, and of course, using hashtags.

Use Instagram ads for your company.

You probably remember some of the most annoying ads available when it comes to Instagram ads. There was a time when only notable brands could use Instagram ads, but can you use them for your company too? Yes. Using Instagram ads will be good for your business. There are some tremendous new ad formats that you can use to find the best one for you and your business on Instagram.

Never share links in your Instagram photo caption.

It is undoubtedly tempting to put links in your captions on Instagram. However, these links do not become clickable links for your Instagram followers. They look like a bunch of characters that are annoying to your viewers.

Instead, when posting something about your product or service, encourage people to click on the link in your resume. They can easily click on it and visit your site to review everything you offer. When editing a biography, put your link in the “Link” section and mention it in your post.

Follow the statistics of your Instagram page and manipulate it to ensure continuous growth.

Lastly, always follow your Instagram stats to monitor your brand. You can do this with straightforward thinking and see how often people get involved with your posts and which photos people seem to like the most.

You can also use great analytics tools like Iconosquare to learn better your account activities and the habits of your followers.

Conclusion

Therefore in this article, we talked about the Important Tactics for using the power of Instagram in social marketing, and it depends on you to choose which of them.

 Source:https://rayamarketing.com/blog/9Tactic-Use-Power-Instagram-Social-Marketing