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Digital marketing models are different methods and strategies that businesses and companies use to implement online marketing activities. In the following, we will examine some of the famous digital marketing methods.

Digital marketing models; AIDA model

The AIDA model is one of the digital marketing models. This model specifies the four basic stages of the customer’s decision-making process to buy or persuade them to act. The first letters of the words “AIDA” represent the different stages of this model:

1. Awareness (attention):

At this stage of the AIDA marketing strategy, the marketing objective is to attract the target audience’s and customers’ attention. Attention can be created through advertisements and attractive content, attractive titles, and effective colors and images. This stage aims to establish the first connection with the audience and attract their attention to the product or service.

2. Interest:

After attracting attention, marketing aims to create interest and motivation in the audience. At this stage, content and information that respond to their needs and interests should be provided and make customers more deeply interested in your product or service.

3. Desire:

At this stage of the AIDA marketing strategy, marketing should create customer desire for your product or service. The benefits, features, and added value of the product or service must be clearly stated to encourage customers to buy it.

4. Action:

In the final stage of the AIDA marketing strategy, the marketing objective is to persuade customers to take action to purchase your product or service. At this stage, you should encourage customers to take specific actions such as buying, calling, registering, etc.

AIDA marketing strategy helps companies manage customers’ decision-making process in the path of purchase and action in a step-by-step manner and implement the best marketing strategies.

Marketing strategy 7C

Model 7C is another digital marketing model used to improve marketing strategies and communication with customers. This model includes seven different components with the first letter “C,” which are:

1. Capabilities:

This component of the 7C marketing strategy emphasizes the skills, abilities, and capabilities of the business. Your business’s unique features and benefits should be emphasized to attract the audience and customers.

2. Cost:

In this component of the 7C marketing strategy, the cost of your product or service is evaluated. The balance between price and value should be improved to encourage customers to buy.

3. Convenience:

This component of the 7C marketing strategy refers to the ease of access to your product or service, the ease of purchase, and the customer experience associated with using the product or service.

4. Communication:

Effective communication with customers and audiences is very important. To establish better customer communication, communication with customers should be improved through social media, email, SMS, etc..

5. Consumer Needs:

It is very important to know the needs and demands of customers and to provide content and products according to them.

6. Channel:

Using the right channels for advertising and communicating with customers is very important. One should use various channels, such as websites, social media, e-mail, etc., to transfer content and information better.

7. Control:

Management of controls and processes is important to improve communication with customers and their experience.

The 7C marketing strategy helps companies find the best ways to improve marketing and communication with their customers by focusing on these components.

5-Stage Model

The five-stage marketing strategy (5-Stage Model) is also a digital marketing model used to create effective marketing strategies and improve communication with customers. This model identifies five different stages for managing marketing and interacting with customers. These steps are:

1. Reach:

In the first stage of this marketing strategy, the marketing goal is to attract the target audience’s and customers’ attention. You should give access to the audience and attract them to your business through various tools such as advertising, social media, attractive content, etc.

2. Act:

In the second stage of this marketing strategy, the goal is to create customer action and interaction. It would help if you encouraged the audience to take specific actions. Such as buying a product, signing up for a newsletter, downloading content for free, etc., so that potential customers become loyal customers.

3. Convert:

At this stage of this marketing strategy, potential customers must be converted into real customers. You need to simplify the process of buying and converting customers so that people become loyal customers.

4. Engage:

The main goal of this stage is to create partnerships and continuous communication with customers. You should be in touch with customers and strengthen two-way communication through creating content, sending emails, holding events, etc. The best way to prepare content and achieve the relevant goals is to place an order for content production in a digital marketing platform.

5. Bond (communication):

The goal of the last stage of this marketing strategy is to promote continuous communication and customer loyalty. It would help if you made them loyal to your business by providing excellent service, improving customer satisfaction, and building continuous communication with them.

The five-stage marketing strategy helps companies manage the process of interacting with customers step by step and implement appropriate marketing strategies to attract customers and improve their satisfaction.

Lynchpin Model

The Lynchpin model is one of the digital marketing models built on the ” Lynchpin ” concept (something at the center of a system or process). This model considers customers as “links” in the company’s social network. The company must gain their trust and loyalty by establishing a close relationship with this Lynchpin and providing for their needs and desires.

In Lynchpin’s model, business customers are considered valuable entities, and positive communication is established with them by providing unique and distinctive content and services to customers. In this way, customers become the central point of the marketing process, and thanks to the company’s active communication, they will be the cause of creating positive effects on other audiences as well.

Establishing a close relationship with customers, strengthening continuous communication, creating a sense of customer loyalty, and increasing brand recognition are among the advantages of the Lynchpin model. This model helps companies to implement innovative and more effective strategies in communicating with customers.

What is Kotler’s marketing model?

Kotler’s marketing model is one of the digital marketing models that deals with the process of promoting sales and meeting customer needs through planning and implementing a customer-focused marketing strategy. This approach emphasizes that the focus should be placed on customers and their needs and demands, and according to these needs, products or services should be provided, and marketing strategies should be formed.

The main concepts of Kotler’s marketing model include the following:

1. Marketing definition:

Kotler defines marketing as the process of creating, promoting, and providing value to customers.

2. Focus on customers:

Kotler’s marketing model emphasizes that the focus should be placed on customers and their needs and desires, and strategies should be designed based on these needs.

3. Added value for the customer:

Kotler’s marketing model promotes the promotion of relationships with customers by creating value for customers through providing differentiated products and services that suit their needs.

4. Attraction marketing:

Kotler’s marketing model emphasizes absorption marketing. In other words, trying to attract new customers is more important than trying to keep existing customers.

5. Communication marketing:

Kotler’s marketing model emphasizes the use of effective communication tools to communicate with customers and promote the features and benefits of products or services.

As one of the most fundamental and effective marketing approaches, Kotler’s marketing model is used in various fields of business and industry and helps companies implement appropriate marketing strategies and perform better against competitors.