All you need to know about backlinks
Off-site SEO is a key aspect of any strategy to increase a website’s profile. Therefore, it is important to learn about Backlinks (or incoming links), which are the key element of this strategy. But what exactly is a backlink, and what are its functions?
Backlinks and off-site referencing, in a nutshell
A backlink, also called an inbound link, is a hypertext link that goes from one site to another. Integrating this link allows one site to recognize another as a reliable and credible source of information. In doing so, your content is supported by the included information and, as proof of its validity, indicates the place it’s coming from.
The “no follow” or “not to follow” link
Although the inbound link mentioned earlier is the most used on the web, it should be noted that its opposite also exists. Indeed, there is a type of link called “no follow.” Therefore, the latter opposes the incoming link, which is a follow link.
Unlike its counterpart, it doesn’t transfer the SEO credit related to the positioning of the site to which it refers. So, Google understands it does not need to follow the relevant link.
Why use a no-follow link?
The question that may arise at this point in the article is why someone might use links that do not have any benefits in terms of SEO and that simply lead the visitor to another page. The answer to this question is related to how some people use forums or blogs. Indeed, users often take advantage of these discussion spaces as a place to put loads of links to their websites, which is not good or profitable for the blog or forum in question as its purpose is being misappropriated. In some cases, users with bad intentions may place inbound links to sites of poor quality.
To avoid this type of practice, the site’s owner will ensure that the link created on the site, although it works in the same way as an incoming link, is not taken into account in the site’s SEO. As a result, the notoriety of the latter should not be affected by the presence of multiple links on the forum.
Note that if “purchased” links are present on the site, Google will automatically place this link as a “no-follow” link, which may seem surprising. Nevertheless, allowing this practice will still make traffic redirection to a site possible and encourage visitors to use the services offered.
To establish a ranking between sites in the same category or marketplace and present in the vast web universe, Google has established an algorithm that considers several variables. Inbound links are among the elements considered in this calculation.
How does Google evaluate the value of inbound links?
In the eyes of Google, the number of follow-inbound links that lead to your site, as well as the notoriety attached to them, is seen as proof of the quality of the information that you convey on your website. These will weigh heavily on your site’s off-site SEO.
Consequently, it is important to mention that Google also considers the diversity of the sources of the incoming links. The more sites that link to your site, the more search engines can measure the reliability of your content.
Another aspect to consider is the domain name, the central piece of your web address (URL). To appear valuable to Google, the domain name of the backlink must considered a reference in your field or marketplace.
Lastly, let us specify that the backlink to your site must be related to your area of expertise in order to have a real impact on your SEO.
One small clarification…
Although it is possible to produce inbound links on your own website by linking pages one to the other, focusing on this simple strategy will not be enough to make any real difference. Always keep in mind the information we have provided in this article, especially the importance of having inbound links from various well-known sources.
Do not forget about social networks
Exploring social networks is an ideal way to connect with a large number of people. By distributing your content and links to your site, you will attract a large number of visitors.
An important tip regarding your backlinking strategy
Backlinks to your site should not point to a home page but to a content page. The opposite strategy would ensure that other pages of your site fall into the shadows and will decrease their degree of notoriety in the eyes of Google.
To ensure that incoming links to your site point to content pages, contact the site owners who’ve created these links and let them know about your request. To maximize the positive impact of your approach, focus on sources with a great reputation.
How do I get backlinks?
- Ensure your social platforms are linking to your homepage
- Submit your website to the likes of local and national online directories
- Contact exhibitions, organizations you sponsor, or even influencers, and request they include a link to your site on theirs
- Write relevant copy for specific magazines, newsletters, and e-brochures and ask for them to include a link back to your site
- Search the internet for where people have mentioned you and request they update this to include a link to your website (contact us to find a quick way to do this!)
