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When an infographic is used for the right purpose, it is a very effective template for content strategy. This article presents eight great benefits of using infographics. You can define infographics as a content creation template for your customer or managers. Still, there is a danger that it will not be considered because some infographics are related to past events and happenings. The infographics are not gone. They have changed according to purpose. By looking at the infographics, you will see that around 2012, everyone and the company were producing very low-quality infographics. Link builders used this template more. You can easily publish your infographics in first-class publications, regardless of the topic or design.

Look at this type of content from the perspective of a journalist or blogger. Literally, hundreds of marketers create content that you can write a summary about and post with a picture. The problem is that this type of template is saturated. Often a person expresses such an idea in a content strategy meeting. But the volume of such content has increased in recent years, But its quality is very low.

In late 2016, high-ranking infographic pages stopped similar to previous designs. Fortunately, most of the infographics produced in the last few years have a high design quality.

Until a few years ago, websites were probably very dependent on infographics because so many people worked in this field; But by the end of 2016, as many journalists said, they would no longer cover infographics. Nevertheless, infographics are still used in many campaigns and content strategies, and the two most successful content introduced this year have been infographics.

Infographics should be a key part of any content strategy

A few years ago, the problem with infographics was that marketers implemented them rudimentarily. Marketers could easily publish infographics without considering the story and its data. Infographics were an easy way to put links, But today everything has changed.

The good news is that when the right approach (such as presenting data and telling a story visually) is used, infographics are still a very influential factor in content strategy. In the continuation of this section, eight advantages of using infographics in content strategy are presented.

1. Visual processing is better than text in the human brain

You are probably not surprised that our brain processes the information presented in the form of images much better than text. In fact, it is reported that we process images 60,000 times faster, So a well-designed infographic is one of the best ways to increase interaction with people. Imagine for a second you were transposed into the karmic-driven world of Earl. Sometimes you need a 10,000-word textbook, but this is not always the case.

Boring data is not good and is not really useful for many people. Still, when you visualize it, it can take on a new shape, and you will probably attract people who are not interested in reading the text in another format.

2. Infographics are a great way to tell visual stories

The reason infographics have not found a good place for themselves in content strategy is that marketers have used them as a way to link to links. In fact, in the past, instead of focusing on the storytelling approach and determining the most appropriate form of content to provide data and information, they were used as an easy way to provide links.

That’s why journalists are tired of mediocre infographics. In addition, it is wrong to say “we designed an infographic” … because no one cares that you designed the infographic.

Journalists publish stories, not content. The data and stories used to build the infographic are very important. Still, when you can visualize them, the stories really become a living reality and are much more effective than posting a press release or linking to a blog post. A beautifully designed infographic is a powerful content marketing tool. Just make sure you choose the right format for your story.

3. Infographics are easy to understand

Not everyone has enough time to read long articles, or they do not always want to read such articles. However, there is no reason why you should not use infographics to complement your other types of content.

A great example is a recently published guide on “How to Create Optimized Content Completely: 16 Essential Elements.” This guide has a long content of a few thousand words and is relatively deep. However, this guide was a simple and understandable infographic.

Why does this type of content work well? In this context, not only the recommendations presented in the text are presented visually, but they also allow the reader to understand the content visually. An infographic is a special type of content that makes it easy to understand and implement.

You do not always have to use different content formats separately. Create different content templates to create interaction and different forms of content for your readers to use.

4. Infographics can be linked

The overuse of infographics is that this type of content is a great way to connect with links that are often inactive. A badly designed infographic in early 2013 on: “Where to take advantage of guest blogging opportunities.” It was essentially a visual guide to finding sites that accepted guest blogs. This infographic was widely used right at the beginning of guest blogging.

Because it contained links to publications such as Social Media Today without advertising purposes, this infographic was shared several times on social networks. It became known as a blog post that was hosted with high rankings. Such was the power of infographics in 2013. Content covered by a publication was linked; Because it was seen in another publication. This feature can still be used in content marketing strategy if there is a great and interesting story behind it.

Journalists are busy people. This is great if they want to read the data visually quickly and do not need to read a long press release. As long as the data is validated, a story can be designed for the audience can use, So this approach is a great way for journalists to create an article.

But today, infographic design is a bit different from the past. A limited number of journalists who cover infographics link to it and seldom include it in their articles.

A campaign recently received more than 150 links from publications such as The Huffington Post, Bleacher Report, Glamor, and others. However, it is estimated that less than 10% of users have used this infographic. Why did this happen? Because they did not need it. They used the data as the basis for their article and worked more on the photos and images that created the most value.

5. Infographics are shareable

In addition to being linkable, infographics are easily shared. Infographics on social media, among team members, or even in blog posts and articles; are a great way to share information with other people. In fact, 80% of marketers use video content in their social media marketing, and tweets with an image are retweeted 18% more often than non-image tweets.

Why not consider designing an infographic to be shared on social media? Because it is a great way to reuse content and engage more users with content.

6. Infographics help you to be known as an expert in your field

If you look at people who have gained a reputation in the business world, such as Brian Dean and Larry Kim, you will find that they pay attention to users who use well-designed infographics with information.

Infographics are a great way to help validate you as an expert, as they are shareable and linkable. Of course, as long as there is a content strategy for their proper dissemination.

Carefully design a set of informative and engaging infographics and combine it with a comprehensive content strategy to connect to increase engagement.

7. Infographics can help increase sales

A good infographic is a great tool for sales. Remember that images are processed by the human brain better than text. Suppose you are a SaaS brand and offer activities that your platform can do. Why not do this with infographics? Instead of writing about processes, benefits, and comparisons, Infographics can immediately answer the question of potential buyers, “Why should I choose your brand products?” Infographics do not require link building or other public relations tools. Think about how you can visually educate your customers and give it a try.

8. Infographics are less advertised today

It is a fact that mid-level infographics are being produced less and less. For various reasons, few infographics are actually advertised, But in recent years, infographics have passed this stage, and journalists and consumers have reacted positively to them.

As long as infographics capture stories or data, this type of content production is a great way to get customers’ attention; But make sure you have the right format for your ad strategy.

Do not submit your infographic to publishers. All you have to do is share visual data and stories and let the use of infographics by content consumers increase.

Conclusion

The use of infographics is not obsolete. They have only been used incorrectly for a while. When used for its intended purpose, it is still a great format that you can take advantage of in your extensive content marketing strategy.