Guide to the principles of video content production
The principles of video content production are very important in digital marketing. There are many reasons why companies publish video content, Such as finding a customer, converting a contact into a customer faster, showing your services and work, advertising and branding, and so on.
Whatever your reason for using video content, you should know it has certain principles. Observing the principles of video content production will increase the conversion rate, and the result will be what you expect. In this content, you will learn the basics of video content production and get information about its impact on digital marketing and how to order content production.
What should we pay attention to when creating content?
Creating and preparing any type of content has principles. Video content production is no exception to this rule. In the following, we will examine these items:
Delight Your Viewers
Note that existing customers aren’t the only ones who will watch your video. Competitors, partners, sponsors, and others will likely also be watching.
Engage with your audience.
In the videos you upload regularly, talk to your audience or at least dedicate parts of the video to interacting with your audience. Also, try to be natural and believable in the video so the audience doesn’t mistrust.
Let viewers participate in your videos.
There are many ways to increase participation. For example, you can directly answer the audience’s questions in your videos or use their ideas in creating content. Another method is to ask for opinions from the audience. You can do this with the help of social pages or email.
Have your style
Get help from your creative ideas and those around you and create a special style for yourself. You can stay in the audience’s mind for a long time and be innovative.
Be regular in posting your videos.
Always post videos at a certain time. Try to inform your contacts before posting.
I love what you do.
If you are passionate about your work, boredom will mean nothing. Also, your creativity will increase.
Additional tips on video content production
First, you need to choose which platform you want to create content for: you want to create content for platforms with more audiences.
If possible, go to a platform with less competition
Going to more secluded platforms will make you more likely to be known and famous.
Choose your target audience.
One of the features of a professional blog is that you must know what group you will produce content for, so you can make videos according to their needs and culture.
Focus on creating your content.
Now that you have chosen the desired platform and identified your target audience, You need to plan to make a video. Planning is the most important pillar in any work, and it allows you to proceed according to principles and not fall behind in your work.
Try to be creative in making the video and editing it
Creativity and innovation always differentiate people. If you want to beat your competitors, you must have new ideas.
Get help from professionals and experts.
Initially, you may not be familiar with many things and principles of video content production. For this reason, it is better to get help from people with enough expertise and experience to make fewer mistakes.
The role of vlogs in SEO
Experience has proven that vlogs and video content increase the chance of site ranking by 50%. While textual and visual content helps your site’s SEO, vlogs play a much bigger role in SEO. Also, vlogs and video content increase the brand’s and the site’s value.
Video marketing increases web traffic. Crawler robots always seek high-quality content that best answers users’ questions and searches. In general, putting a quality video on the site causes the following factors:
The rate of staying on the site with video content is higher. The more visitors stay on the site, the more the search engines understand the value and quality of your content. This topic also helps to increase the rank of your site.
Bounce rates decrease with video content. The problem with most sites is that if the user does not find the desired content, he leaves the site very quickly, which hurts SEO. But when you post engaging video content, The probability of this happening decreases.
Video content also increases click-through rates. When you put video content serially, the user will be interested to see other parts of this content, and thus, the click rate will increase.
Vlogs for the landing site
When it comes to landing pages, creating video content always comes first. Websites that use video are 86% more likely to appear on the first page of search results. Landing page videos are usually placed next to still images and texts using HTML codes.
Aside from the great look it gives the page, it’s a great way to cover and explain a lot of information quickly. If you have decided to use a vlog for your site’s landing page, but you don’t know how to do it, It is better to read the following list:
- Determine the purpose of your landing page.
- Choose the type of video you want to use on the landing page.
- Choose the right software to create your video landing page.
- Decide on video placement and formatting.
- Now you can create your video.
- Place your video on the landing page.
Why video content?
Video content production is an undisputed winner among all types of content production. The role of video blogs in the growth of businesses is so great that it is time for all businesses to invest in them. The most important reason for the importance of video content in marketing is to show the profession and expertise of people to others. Listed below are some other important reasons why you should use video content:
The video makes learning easier: According to an advertising company, site visitors read only 20% of the text. But they show great interest in watching video and image content. It is interesting to know that 60% of Internet traffic comprises videos. Whether we like it or not, nowadays, people prefer watching educational videos to reading books.
The video introduces the audience to your personality: Getting to know an author’s personality is usually difficult. But video increases the speed of acquaintance. People usually like to know what a famous person does in his life and what he is interested in. Of course, this does not apply only to famous people. Many times, users have become famous with the help of their vlogs or educational videos if they were not known as a person before.
Video increases conversion rates: Since video is visual, audio content, The audience can relate to it better. Therefore, it is easier to trust. As a result, converting an audience into a customer with video seems like a simple task. It is enough to know your target audience and produce quality content.
Video content production tips
Determine your purpose for making a video: The first step is to outline your video goals. You need to know what field your topic is going to be in.
Identify the target audience: It is important to know who you will make the video for because it may be effective in editing and style. Of course, a video made for teenagers will differ from one made for mothers.
View competitors’ portfolios: To produce more creative videos and avoid duplication, you need to identify your competitors and analyze their portfolios.
Publish your video content on the best video-sharing service: Finding the best video-sharing service is one of the most important tasks in the video marketing process.
Pay attention to the posting time: it is better to stick to a certain time so the audience follows your videos like a series. And always wait for a new part of your videos to be uploaded at a specific time.
Using artificial intelligence technology in video marketing: Using artificial intelligence to create content can greatly increase the effectiveness of your video. For example, one of the ways to use artificial intelligence is to use powerful machine learning algorithms to analyze the interests and behaviors of your target audience. With the help of these algorithms, you will be able to understand your audience better and, as a result, create more popular videos. Also, artificial intelligence can help you make a video, including subtitling, adding music, etc.
The cost of all types of video content production
Now that you have realized the use and advantage of video content production, you probably have a question about the cost of different types of video content production. This question does not have a limited answer, and we must say that it depends on various factors. We have included the factors that have the greatest impact on the cost of your content production in the following list so that you can order content production with full information and knowledge:
- The complexity of video content and its type
- Length of video content
- Video content quality
- The type of team you hire or the company you contract with
- Necessary equipment for video
- Location and possible transports when creating video content
- The type of editing and the level of experience and expertise of the editor for video content
- Using animation in video content production
- Time spent creating, editing, and publishing video content
What does the video content production service include?
Video content production companies prepare content based on today’s digital marketing standards. These video contents include creating promotional videos, online advertisements, ads, product display videos, educational videos, etc. Digital marketing companies often use a professional and experienced team for video content production services. Here, we read a list of the summary of services that the video content production company provides:
- Meeting with customers
- Research on the product and its marketing
- Professional video editing
- Create animation, motion graphics
- Provision of relevant equipment and actors
- Filming and recording clips
- Scriptwriting and editing
- Sounding on the clip
Final word
Creating video content can seem daunting at first. But after some time, you will realize that these hardships are worth it. Of course, if you are familiar with video content and vlog production principles, you will benefit from it for a long time. In this article, based on the guide to the principles of video content production, we have recounted some tips that we hope will be useful for you.
