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Many changes always accompany inbound marketing. In the world of online marketing, one thing is sure: change.

Many changes always accompany inbound marketing or abduction. In the world of online marketing, one thing is sure: change. This type of marketing is constantly being invented, recycled, and reproduced to take the next step. Just when a marketing method is declining, a new cycle begins; And marketers are looking for roadmaps, directions, and answers to stay competitive. This article will guide you with the necessary and basic facts for implementing introverted marketing.

Do you know how inbound marketing can promote you?

• This type of marketing is based on the law of change
• The heyday of content is over
• Cycle rotation is slow and steady
• Customer experience
• Lack of disagreement with the customer is a crucial factor
• Formation of a new concept of the syndicate
• Video is the answer to your content
• The messenger is essential
• Changes towards diversity, awareness, and responsibility
• Virtual reality (VR) and augmented reality (AR) enter the field of Inbound marketing
• Job prosperity is a function of business success

This type of marketing is based on the law of change:

The law of change states that everything is becoming something else. Change happens everywhere and about everything and constantly. This is almost boring, but it is true. “There are three major factors that change our lives: choice, luck, and crisis,” says best-selling author John Kuhu. The same is true of online marketing. At HubSpot’s INBOUND18, one of the largest marketing conferences in the world, there is a clear message: “A change is taking place.” The introverted marketing event was attended by more than 24,000 participants and featured more than 280 sessions, promotions, and key points.

The result was beyond your usual insights into introverted marketing, inspired by participants’ work plans, challenged, and placed in the way of a new reality rather than what would happen in the future. , Come to terms with.

Content peak season is over:

Content is no longer in control. Currently, the official representatives in charge are the customers. Word of mouth has taken control, and brands no longer can impress customers with content and should not expect to attract them this way. “Attraction” was introduced in 2010, and “interaction” is not so interesting that it can not even be replicated.

Cycle rotation is slow and steady:

Halligan unveiled an exciting new and improved marketing model. This model is a rotating circle with the most critical aspect in the middle: the customer. The customer is in the middle and is surrounded by three sections:

• Pleasure
• Absorption.
• Interaction.

This new approach was introduced when marketing confidence was at an all-time low. Most people trust their friends’ advice more than Facebook.

Customer experience:

The customer experience was when these conditions existed:

•  The customer service ratio was 9 to 5.
•  The only focus was on shopping.
•  Customer support guide.
•  Different forms of generating customer interest for sales (lead gen)
•  Existence of separate teams
•  English support only
•  Passive Reviews
•  Your product is ten times better than competitors.
• The requirements for the customer experience now include the following steps:
• Chatbots help customers 24 hours a day, seven days a week.
• Customers have more choices.
• Focus on customer experience and retention.
•  The user experience is a team effort.

Today, innovative brands have a dedicated team focused on reviews and excellent and positive advice.

Lack of disagreement with the customer is a crucial factor:

To create this process continuously and without differences and sensitivity in the customer, as much as possible is invested in how brands penetrate customers’ hearts. Brands like Stitchfix, Warby Parker, and Airstream talk about their concerns to trap customers. Today we have to invest in technology to attract more efficient customers.

In the future, you should focus on automatic balancing and personalization. The brand that creates the best customer experience always wins the competition. Turning your customers into your biggest promoters requires an actual program with top-down support.

Forming a new concept of the syndicate:

You do not need content marketing or a large social media team to get great results. Gil Axelrod, Director of Openview. A company that invests in brands like Calendly and Expensify has shared secrets about leading its two-person team from 0 to more than 100,000 subscribers.

Video is the answer to your content:

You should welcome video content. Be authentic in the video and go beyond the obvious. Today, video is more than just a video file on a YouTube channel that you publish several times a year. Video is an easy way to make happy and attract new customers. There are some out-of-the-box ways to incorporate video into your strategy, including:

•  Add a short introductory video along with your email.
• Create a video of buyers moving through a tool or design.
• Add answers to frequently asked questions as a resource to share and use as an answer bank.
•  Put videos on your landing pages.

Messenger is essential:

Existing customers and potential customers want to communicate with a chatbot, which is very effective to enter a hassle-free and easy way to get from point A to point B. Most brands have not used the chatbot strategy beyond providing specific services to the customer. Chatbots use methods beyond traditional methods, so their ROI is much better than email results.

“In introverted marketing sessions, Mary Smith and Larry Kim argue that the time to use social media to deliver advertising content has stopped. Instead, you should build interpersonal relationships through Facebook messaging.” “Facebook’s messaging chats don’t have to be fully automated, but they strike a good balance between automation and human communication,” said I. Addison Zhang, an assistant professor of communication studies at Stockton University and a digital entrepreneur.

Changes towards diversity, awareness, and responsibility:

Introverted marketing keynote speaker Tarana Burke, who started the MeToo # movement in 2006, reminded us that MeToo # is more than just a marketing hashtag popularized in 2017 by Harvey Weinstein. This is about the 12 million people who interacted with #MeToo over 24 hours. Burke reminds brands that every MeToo # represents someone who suffers from sexual harassment and dares to say “me too.”  Also, They have a secure location to be heard.

Virtual reality (VR) and augmented reality (AR) enter the field of introverted marketing:

We are entering an age where we no longer have to produce content physically.  Therefore What is the secret of social relations? Do not create groups for VR innovations. Build classrooms.  In Addition, Invest in a reusable platform to innovate your brand!

“AR and VR allow us to play, work, learn and explore the virtual world and create alternative realities,” Deepak Chopra said in his opening remarks.

Job prosperity is a function of business success:

Chopra began his talk on introverted marketing with a message about the importance of job well-being. In this view, not only physical well-being is considered. We must look at welfare in general; Physically, emotionally, jointly, socially, financially, mentally, and professionally.

Six pillars of physical well-being presented by Deepak Chopra @:

•  Sleep
•  Meditation and stress management
•  Mobility, yoga, aerobic exercise
•  Food and nutrition
•  Biological order

Conclusion

Inbound marketing encourages digital marketers to be more in tune with the tone that fits the situation. So They take more risks and do not wait for external agents to present content; they Think more about what they say and how they are expressed. “I know more about my credibility,” said Christine Gritmon, a social media strategist.

Suppose the brand is for you, you provide marketing services to your customers, or you build a team, and you do anything similar. In that case, if you want to change the external environment, you have to change the internal environment.  Also Accepting the law of change allows us to not stop at one point and continuously find and implement new ways.

 Source:https://rayamarketing.com/blog/12-New-Facts-About-Inbound-Marketing