The SEO process is changing every day according to Google’s algorithms. Website owners must be familiar with the changes in this process. Because the only way they can keep their website up to date and not fall behind other competitors is to have access to this process. You must follow this process to be seen on the first pages of the rankings. To achieve a suitable process for SEO, it is necessary to constantly constantly match your information with new algorithms.
The importance of the final changes in the Google algorithm and the SEO process
The SEO process undergoes major changes with the smartness of Google’s algorithm. Getting good rankings in Google was not as difficult as it is today. The correct use of keywords in texts could help websites a lot. Also, using backlinks in place of the texts was very useful. But these things are not enough to get better ranks today. Even overuse of keywords can harm a website. Some websites can get good rankings by loading temporary scams, but it won’t take long for Google to get its hands on them.
Google’s algorithm is constantly changing. But one thing has never been removed from this algorithm. Google has always given good ranking to websites that value their users. Google has always liked quality, unique and first-class content. If you pay attention to this important principle in the SEO process, Google will always consider the best rankings for your website.
Google updates itself frequently to prevent spam and get the most relevant results. This process must be followed continuously so that the website can achieve its goal. But some of these steps are permanent in this process and should be addressed at the very beginning. Perhaps the following steps can be followed to achieve a good process. SEO is not a one-time process and must continue continuously to get the desired result from optimization.
1- Research keywords
The SEO process starts with keywords. Finding the right keywords is one of the most important parts of SEO. This work requires research and investigation. Even free and paid tools designed for this purpose can help. First, you should go to the main and important keywords of the website. At first, don’t focus on short keywords that have high competition. Start with longer keywords (usually three or more) that carry less risk. Although this method does not have many fans among website owners, it is considered an excellent method.
If you are new to this path, it is recommended to find longer keywords suitable for your website and start the SEO process with them. To get more ideas, you can also use Google auto-complete. It is very useful to use this tool to find the right words. This tool helps you to find your desired phrase more easily. Google always suggests a list when searching for a term, which is also efficient. This list is prepared based on the search of users, which you can trust, and of course, Google has also indexed it on various websites.
2- SEO process and optimizing title tags
SEO is important in optimizing the title tags of the texts. This work can be considered one of the factors of SEO and site optimization. Because the first element that the user sees from your website when searching on Google are these titles. You should pay attention to their brevity and comprehensibility. It would be nice to move more descriptions to the meta. The keyword in the title is also very important, especially if it is used at the beginning. Leave out anything that makes your title unreadable and not user-friendly. In the best case, the title should have 60 characters.
3- Creating relevant meta titles
In SEO, paying attention to relevant meta titles should not be overlooked. The meta description after the title is very important. Users see these descriptions under the title in Google searches. Reading an attractive meta can encourage the user to open the website. Or even made him feel like not opening that website. This issue is still important in Google’s algorithms, and enough time should be spent on it. Writing a good meta can help your website rank.
4- Analyzing competitor websites in the SEO process
Part of the SEO process boils down to analyzing competitor websites. There is nothing wrong with putting the routes that your competitors have been successful in. Reviewing and analyzing old and reliable websites will help greatly in this way. There is nothing wrong with using their efficient and attractive ideas. The walk is not more interesting for everyone than the walk. Of course, website analysis requires SEO knowledge to find the best path for your website.
5- Optimizing internal and external SEO
So far, all the paths explained in the SEO process will not be enough. To complete this process, it is necessary to pay attention to internal and external SEO. Creating unique content is the first condition of internal SEO. Valuable information and keywords can keep the user on your website. The structure of the website and its URL are also very important.
Website loading speed should not be underestimated in attracting users, which is a part of internal SEO optimization. You should also get help from reliable and good websites for external SEO. Linking is indeed very effective in this process. But you should be aware that this linking is not done from any website and at any cost.
Part of the SEO process is also related to linking to other websites. One of the most important features of these websites is that they are not competitors of your website. Linking to popular and reputable websites can be attractive to users. There are other important elements in this process that you can address after these.