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Are you looking to write content that meets the needs of your readers and complies with Google’s algorithms? Here are 15 tips for converting content to help you. As an SEO writer, you know SEO’s importance to your success. Writing good SEO content goes beyond choosing the right keywords. Writing a copy of SEO content requires considering the audience, attracting them, and persuading them to convert. People online are looking for solutions to their problems. Writers need to focus on the valuable content that solves these problems.

Search Engine Optimization (SEO) is a guide for content that is easy to read, clear and has new topics. Part of this guide is about related and optimized content:

“Think of words that a user might search for to find some of your content. Users who know a lot about this may use different keywords in their searches than a beginner maple—for example, an old fan. Football may search for “FIFA” to stand for “International Football Federation,” while a new fan may use a more general term such as “football playoff.” “They can have good and positive results when writing content (using the right keywords).”

The main goal of content writers is to satisfy users by providing the best and most valuable information. This goal is very important. Google has confirmed, “user satisfaction can likely affect your website more than the other factors introduced in this article.”

Google examines page quality in depth. The following two common acronyms are always present in Google Search Quality Assessment Guidelines:

1. E.A.T (Expertise, Credibility, Credibility)

High-quality content should have these three factors.

2. Y.M.Y.L (Your Money or Your Life)

This content has high standards for ranking the quality of your pages; Because they can affect readers’ health, happiness, finances, or well-being. You need content that meets the needs of your users interacts with them, and builds real trust in them.

15 Tips on Converting Versions for More Interaction with SEO Content

How can you create a better SEO content conversion version? This article presents 15 techniques that you can try.

1. You need to know for whom you are writing content

To write an attractive content conversion version, you must first know your audience and what they want from you. If you’re unsure who you are writing for or who your audience is, create a customer persona to help you identify your ideal customers and have a framework for writing your content. Personas allow you to find your audience more deeply and effectively and get a clear picture of the people who align with your vision.

Once you have identified at least three people, it is time to write specific content to address their needs. Do you want to help identify a person? Sites like HubSpot offer free personal templates to help you find valuable information. Persona is a hypothetical character that you can create with the free HubSpot tool.

2. Pay attention to the steps of the customer’s journey

Appropriate and valuable information is great, but if it does not reach people at the right time, it will no longer make sense to them. For your content to be most effective, you need to match it to your customers’ position in the sales funnel. Understanding their goals will help you prepare the most useful and valuable content and present it to them on time. You can not create content for someone interested in your brand but does not intend to buy and use it for your current customers. When you write based on customer journey steps, the value of your content will increase, and your chances of conversion will increase.

3. Promise your audience

You specify the type of your audience, their needs, and the type of content. If you can solve their problem, it’s time to make promises to them. This section has a simple three-step guide to delivering accurate and effective promises.

• It’s enough to find something you do well and solve the customer problem to differentiate yourself from your competitors.
• Describe the benefits of your business and promise that you can meet specific needs and improve their current situation.
• Your message should be presented in a specific way to express better your product, its benefits, and how to meet the target audience’s needs. When you can live up to your promise, that promise can help increase conversions and attract loyal customers.

4. Look at your content like a construction project

Readability is an important factor in creating a converted version of SEO content. Content should include ideas that are well-coordinated and clearly articulated.

Imagine you are on a construction project. How you present and structure, your article is the basis of your article. Have a strong structure so that other elements are well-reflected. As you move towards the article’s conclusion, all sections should have a framework that is within and consistent with the overall structure.

Design a strong structure for your content conversion version with these steps:

• Use step expressions to help find comfort between sections.
• Connect different ideas by showing how they relate and embedding them in the content text.
• Begin to present content with the most basic concepts and provide key points to help readers better understand the topic.

5. Avoid monotony between different parts of the text

Another way to improve the readability of your content is to break it down into smaller sections. Divide the text into short paragraphs that are often separate. The white space around the text gives the readers a sense of calm, and their eyes do not get upset when reading.

Guide your audience through the conversion version of your content, and divide the various sections of text into the following elements:

• Original titles
• Subheadings
• Numbered or bulleted lists
• Write parts of the text in italics or bold

Remember, you are not writing the text for your university dissertation. You are writing something that people should enjoy reading.

6. Understand your reader’s information level

People who visit your site have different levels of information when searching. Famous author Eugene Schwartz stated that consumer information is at five levels:

• Lack of information: Is there a problem?
• Having information about the problem: I know my problem, but what can I do to solve it?
• Have information about the solution: I know my problem, and I know what the solution is. Can you help me?
• Having product information: I know what product or service you have, but I do not know if it is right.
• Having the most information: I know what product or service you offer and I am ready to buy from your website. Of course, if the price is right.

So you have to decide which of these you want to focus on so that you can write content that meets the basic needs of your audience.

7. Try harder to introduce yourself

One of the most important aspects of creating a content conversion version is a complete and strong introduction to the content; Because it attracts the attention of your readers, and they are encouraged to continue reading your content. To write a strong introduction, pay attention to the following points:

• Choose a sentence as your starting sentence: this way, the audience better evaluates the content to the extent that this sentence forces them to read the rest of the content.
• Remove extra content by editing: When you delete unnecessary content, the information becomes more effective, and eventually, the content is presented directly and concisely, which is worth reading.
• Tell the reader why they should read all the content: The introduction should tell your audience why they should continue reading the rest of your content.

8. Add the latest best practices in the title

While SEO writers know that using keywords in titles can improve traffic, this alone is not enough. To generate high traffic and increase conversions, you need to choose the right title. Accurate statistics on statistics and hits can help you choose strong and compelling titles. You need to know what kind of titles will attract the most audience so that your readers will be eager to read your content.

9. Provide results in a version encouraging action

Encouraging action is a quick and clear way to engage the reader. It will help your audience go through the steps required to subscribe, register, review or contact the brand. Content Encouragement Version Directly directs the audience using action verbs. Such text has second-person tenses in the present tense, so the message communicates with the readers instead of being about them.

10. Use “you” in the text to better communicate with the audience

To write content that communicates with the reader, you must use “you” in the text. No one wants to read content written to achieve SEO goals. ‘People want to read the information contained in the audience’s text, find a solution to their problems or needs, and communicate with them on an individual level.’

11. Find appropriate adjectives for verbs

Being mediocre does not lead to success in any aspect of life. The same is true of content writing. Do not send dull messages with unnecessary actions and adjectives that reduce readers’ motivation. Add funny and energetic phrases to your text to engage your readers and encourage them to read every word eagerly.

12. Be a storyteller

People get tired of reading about sales conditions, but everyone likes a good story. Use storytelling techniques to get readers’ attention and draw them to your brand. Add an exciting section to your story plan to make your readers feel like they are on an unexpected journey. Writing stories that are much more engaging than just plain text is a great way to connect with your audience. When writing a story, the point to keep in mind is to pay attention to your brand and reader throughout the text. The story should never deviate from the purpose of your content but should be written to meet readers’ needs and increase conversion.

13. Always be positive

Emotions play an important role in the buying process. Today’s consumers are less influenced by reason and behave more emotionally. That’s why it’s important to maintain a positive feeling about your content. Feelings of joy, hope, and spirit are powerful tools. When your content contains positive phrases, readers are attracted to it. Who is not fascinated by an “exciting” or “excellent” product? Positiveness builds trust and can help you attract loyal customers.

14. Write effective call-to-action

Aside from the introduction, the most important element in a content conversion version is providing an effective call to action (CTA). A strong CTA guides, guides, and motivates readers to take action on your goals. When a CTA is well written, a blog post becomes an SEO element for any brand. You should not expect your audience to know what is going on in your mind. While this may seem obvious in content, you need to instruct them to take your targeted actions. The way of expression should be direct, purposeful, and convincing to lead to increasing.

15. Finish your content with powerful closing sentences

The race does not end when a runner approaches the race until he crosses the finish line. The runners make their last efforts and try their best to cross the finish line quickly. So is your content.

You have the last chance to inspire and persuade the reader in the final sentences. Use one of your last two sentences to achieve your main goal. Ask the last question or put an interesting and memorable image at the end of the text. Focus on the future and encourage your readers to take action on the website.

Conclusion

SEO goes beyond choosing the right keywords and following Google’s algorithms. SEO is important for the success of online content; Because it helps increase your traffic and access to your audience, all of which ultimately increases. SEO is nothing but a version of quality and user-friendly content. As an SEO writer, if you’ve focused on the wrong audience, it’s time to rethink your strategy. When you re-evaluate the human dimension of SEO and modify your content conversion version, you will surely see significant changes.