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user experience

13 important mistakes in user experience design

Everyone who works in the site design field will use the principles of UX in all their projects. However, sometimes people make mistakes in this regard. Common mistakes in user experience or the same User Experience include several cases, each of which can somehow fail your project.

These mistakes are an integral part of UX projects. In this article, we will introduce you to the most common of these mistakes to prevent them from occurring in your project. Stay with us until the end of the article.

Common Mistakes in User Experience

1- You design for yourself.

This error may occur when you do the design work alone and do not research market trends, competitors, target audiences, etc. If you follow the same process, we must say that you do your work blindly.

Meeting users’ needs and expectations makes your job more difficult. What you want and what your audience needs are two completely different things. You must understand this important principle and first see what the audience needs.

2- You do not use universal icons.

Another common mistake in the user experience is not using universal icons. Many designers like using new or fancy logos or symbols because they look more beautiful. A not-very-beautiful but well-known symbol can have a much greater impact on the audience’s perception. For this reason, be sure to pay attention to this practical issue and do not simply skip it.

3- Too much text: Another common mistake in user experience

Sometimes, much text is included in the site’s design, which has no specific hierarchy. It is useless if this text does not convey any clear message to the user or meet their expectations. For this reason, if the generated text is only a few lines but effective, it will be more popular.

4- Windows or pop-ups that open every minute.

People who work in digital marketing can make a lot of money from the Windows users who see when they login to the site. But as much as possible, you should avoid opening too many pop-ups.

Imagine a user entering your site. When it encounters this volume of windows, the user will no longer visit your site, resulting in a drop in audience and an increase in bounce rate. So, windows or pop-ups can be called one of the common mistakes in the user experience, and not paying attention to them can cause bigger problems.

5- Poor navigation

What do you think poor navigation means? Let me explain this with an example. The user who enters your site is looking for a specific purpose. If he can not easily find what he wants, he will leave the site immediately, and the probability of his return is almost zero percent.

Users who can not find the information they seek will leave your website forever. The site should also be suitable for computers and all mobile phones; in other words, it should be responsive.

6- No repetition and testing: Another common mistake in user experience

The biggest mistakes are always the ones you can’t predict. These problems, which may arise in the continuation of the work process, are unintended. For example, you will have problems with daily functioning.

Therefore, before you finalize your project, do a series of tests on them. Repetition and experimentation will make it easier for you to achieve the desired results. Therefore, do not neglect the importance of this issue in any way.

7- Design before the content is specified.

Unfortunately, one of the most common mistakes in UX is that some user experience designers do the design before the content is identified. This mistake is very childish, and professionals should not make it at all. Understanding the media and its subject matter allows the designer to implement better and more appropriate graphic designs. The result will be the professionalism of the project.

8- Using too much innovation in making new patterns

Innovation can help in many ways. However, using it regularly does not mean it has a helpful role. Sometimes, things you do not think about can end up hurting you.

Although it may be tempting to introduce new patterns and innovations, they must be controlled from somewhere. The main rule is to use and enjoy everything in moderation. Always set innovations that users or different people expect or have accepted by default.

9- Bad or weak optimization

Poor optimization is also a common mistake in the user experience. Before we go into any further detail, imagine that you have entered a site using a mobile phone to access some information.

In this case, you must wait for a 10 MB image to load, which does not matter. That means staying on the site for a few minutes. If you are yourself, will you re-enter this site? If you want to answer honestly, the answer is no.

Therefore, if you do not want to lose your potential customers, design and optimize the site so that mobile users and personal computers have no problems loading and opening it. Slow connections will keep users away.

10- Complex forms: Another common mistake

Complex forms, in turn, can cause users to drop out. Suppose a user comes to your site to buy an e-book. A book that may not cost even a dollar. However, he has to fill out a very complex form with more complex questions to complete his purchase process.

How many people do you think will do this to the end? How many people will come back to your website to buy again? So, simplify the forms.

11- Not being responsive

What do you think is meant by a site not being responsive? Users or customers who visit your site can do so with various tools such as mobile phones, tablets, or computers. That’s why your site should be responsive to all users with any device.

That means you must ensure that the user can search using any gadget and that your website is easily seen. When websites are not responsive, users think they are not working properly, and corruption is possible. Customers encountering these problems will easily leave your site and are less likely to return.

Responsiveness is one of the tools used for this purpose. It can turn a desktop into a mobile phone or a mobile phone into a desktop, so you can check all the versions of your website and fix any problems.

Also, it is vital and mandatory to provide all the necessary elements on the page to the user. For example, a special button must be present for the user to refer to their purchase page. Logic dictates that it be designed that way.

12- Non-standard load menu design in user experience

Another common mistake in the user experience is to design a bar menu unprincipledly. The menu bar is one of the most important items in website design. For this reason, you should pay special attention to it.

The menu bar can connect users and the site. For this reason, the menu should be so that the user can get what he wants quickly. If you want to design a menu as standard, you should pay special attention to several points, among which are the following options:

  • In the menu bar you have designed, place a maximum of 6 items and try not to exceed it.
  • Users have different expectations of your site. Therefore, determine the location of your bar menu according to these expectations.
  • The suggestion to place the load menu is at the top of the page. So welcome this ideal offer.

13- Non-standard texts: Another of the most common mistakes in user experience

Content that is uploaded and uploaded within a site is very important. For this reason, in order to maintain the relevant standard, it is necessary to observe several points, one of which is readability.

The legibility of a text means that the paragraphs are short and the subheadings are neatly and neatly divided in the text. This makes it easier to convey concepts to the user. We suggest you consider a few essential points when using standard text. For example, place headlines or titles in a larger font on the site than regular text. Also, keep enough space between texts for better readability.

Readability also affects SEO. For this reason, if you want a great user experience and better SEO, pay enough attention to the readability and standardization of the texts.

The final verdict

Anyone can make many other user errors. These mistakes can ruin all your efforts in one day. Therefore, ensure you have enough information from the items mentioned in this article to provide the best user experience.

If your users see that everything is going according to plan and without any mistakes, they will stay loyal to you and return to your site if needed. This loyalty can ensure the success of your business.