If we want to increase the organic traffic of our site, we can not ignore the importance of SEO off page and link building! In 2016, Google confirmed that backlinks, along with content and Rank Brain, are the three main factors in determining a site’s ranking. But what is the role of PBN backlinks in this process? What exactly is pbn and what does it have to do with backlinks?
In this article, we want to go to one of the old SEO techniques. A controversial technique whose power, on the one hand, can not be denied to anyone and, on the other hand, openly violates Google’s laws; We mean PBN or private blog network. If you would like to know what pbn is, read the legends about it and learn how to build a secure PBN network, join us in the rest of this article.
What is Pbn?
The pbn network, or private blog network, is a network of websites that are interconnected through deep linking and provide a large number of links to another website. The PBN consists of low-quality links designed to illegally alter search engine rankings and Google. PBN backlinks are the first and best choice for those interested in black hat techniques. Because with the least effort, they can get backlinks and, ironically, receive strong backlinks.
Expired domains are often used to build PBNs. These domains are already active and probably have backlinks and are somewhat valid for Google. But after joining the PBN private blog network, new content is added to keep them valid. Having a PBN network means that we can get any number of backlinks, with any inline text and for any page we want. It looks great! But it is a clear violation of Google’s webmaster rules.
PBN violates Google rules for webmasters!
If we take a look at Google’s rules in Google’s Link Scheme guidelines, we see that:
“Any link that is intended to manipulate a page rank or a site ranking in Google search results may be considered a violation of Google Webmaster Guidelines. “This includes any behavior that manipulates your site links or outbound links from your site.”
According to this paragraph, the PBN network clearly falls into this category, because the backlinks we receive from such sites are precisely to manipulate Google search results. In fact, PBN backlinks are a way to cheat the system. If we continue to read these instructions, we will read in another section:
“The best way to persuade other sites to create high quality links related to your site is to create unique and relevant content, which can naturally become popular on the web. Creating good content is rewarding. “The more useful content you have, the more chances you have for readers to find that content and link to it by others.”
In fact, if we want to take Google’s approach very seriously, having a PBN network might be appealing, but if we get our hands on it, it certainly won’t have good consequences. In the next section, we will examine the consequences and risks of using PBN backlinks.
Get acquainted (gain, obtain) with present-day techniques that came from PBN
What are the risks if, according to the rules we have studied, links violate Google guidelines? What are the risks of using them? These cases are divided into two main scenarios:
1. Our site will be penalized or lose its ranking
The first and biggest risk is being identified by Google and being fined. When traces of human manipulation of links are detected by Google or, more accurately, the Penguin algorithm, pages or sites are downgraded or removed from search results permanently. The severity of Google’s response depends on the level of use of PBN backlinks and how abnormal and spam they are.
2. Google ignores the effect of PBN backlinks
The fact is that PBN backlinks are considered abnormal by Google algorithms and may be ignored. Google’s John Müller has previously explicitly acknowledged that the effects of abnormal links are ignored. Google has long been seriously looking for the root and finding of abnormal links and neutralizing them. We suggest that you read the ” External SEO ” article to learn more about natural and abnormal links in link building.
Why do some webmasters still use PBN?
SEOs who choose PBN and prefer it to white hat techniques or even ad reporting have interesting reasons to justify this, which we read below:
1. It is difficult to get quality and natural backlinks
Getting quality backlinks is difficult and time consuming and has no guaranteed results. The methods that lead to high quality and credible links are usually white hat methods and difficult to implement. But instead it is easy to use PBN backlinks; They can get results without paying any costs and in the shortest time.
2. They have precise control over link building resources
SEOs interested in the PBN network believe that if all the sites that link to us are under our control, we will not have a problem with the presence of competing sites, loss of content focus or loss of quality and credibility. In the worst case, we will be fined, and again, because we have all the links at our disposal, we can easily remove low-value and malicious links.
3. Saves off page costs
Publishing content and receiving links from reputable sites is expensive. Expenses that must be paid each month and may be wasted due to reduced activity or content focus of these sites. In addition, our activities may be monitored by competitors and these costs may be wasted again. But if we also receive 1000 PBN backlinks, we do not need to pay Rials for them!
Of course, the story does not end here. There are various definitions and myths about PBN in SEO that we want to talk about in the next section; Myths that are no longer as valid as before.
PBN and legends that are no longer valid!
Despite all the dangers and risks of using PBN backlinks, Pbn is still a hot topic in foreign SEO. Here are some of the myths that have developed in the SEO world about the private blog network:
1. pbn backlinks help to improve the SEO and ranking of our site
This idea was for a time when there was no Penguin algorithm and the quality of links was not as important to Google as it is today. We do not deny the effect of pbn network backlinks on the site SEO, as long as the network is secure and has all the necessary points to comply with Google rules; However, this is unlikely, and PBN is a violation of Google’s rules from any angle.
Using pbn backlinks may temporarily increase our ranking for a while, but as soon as Google’s algorithms detect our abnormal activity, we will most likely see a decrease in the site’s ranking. These backlinks are ineffective in the long run.
2. Paid backlinks are often of the PBN type
It is easy to confuse paid links with PBN, but this is not the case. Many bloggers sell their sponsored links or posts, but that does not mean that these sites are PBN. Many sites sell no follow and sponsored links to get financial support, but their nature is not pbn.
3. There is a difference between public blog networks and pbn
PBN stands for “Private Blog Networks” and “Public Blog Networks” and are both used to place links, but there is a key difference. A private blog network, or PBN, is really a PBN network set up for private purposes. These links do not sell and only link to certain sites.
While the public blog network, it explicitly sells links and is not private. However, the key point is that public blog networks are even more dangerous than private blog networks!
How does Google detect and remove pbn backlinks?
The question that probably pops into your mind is how does Google detect a PBN network? Or how does he know that a backlink is normal, or a PBN backlink? In this section, we want to know the most important methods of Google to identify PBN and ways to deal with it.
1. The content of these sites should be similar and should not be updated
Google’s algorithms have a high ability to detect duplicate and similar content, and if you visit such sites, they reduce their value and credibility. In the case of PBN sites, since the owners of these networks do not spend time and money on producing unique content and the sites are full of duplicate and low quality content, Google immediately notices the difference between them and other sites and will not have a chance to continue.
2. The domain of all blogs and sites is in the name of one person
Domain ownership is one of the most important criteria for Google to identify PBN networks. If all the sites and blogs in a PBN ring were named after one person, it would not be difficult for Google to understand the relationship between them, and it would easily make Google suspicious. Hiding Whois information is usually costly for people, so they do not take it seriously and the domain name is easily accessible to Google.
3. All sites should be on the same host or server
The same information and IP of sites is another way to expose PBN sites. When all sites use the same hosting service, the risk of Google identifying them increases. Of course, we must not forget that using several different hosts is difficult, both in terms of panel management and in terms of payment.
4. The contact information and branding of the sites change or are similar
One of the most common mistakes made by PBN site owners is to use the same contact information on all sites. This makes it easier for Google to identify the connection between sites within the PBN and our goal of setting up the network. The reason for this mistake is the inattention of the administrators of these networks to specify the logo, contact information, location and page about us specific to each of these sites.
5. The destination of linking all these sites is one or more specific sites
The main purpose of building a PBN network is to make it exclusive to personal sites, but this has become a weakness of this network against Google. When all sites backlink to only one or more specific domains, Google suspects them of being spam more than ever. Maybe if the links are varied, Google will not be so sensitive.
Can we have a secure PBN network?
By this time, you have probably realized how much it costs to have a good and principled pbn network. But if you want to experience building it and building a secure PBN network for yourself, follow these steps:
first stage; Start keyword research
Choose a keyword from the domain you want, and select the long-term one from the search terms that users have searched for.
second stage; Select the blogging platform
There are two ways to do this; Choose one of the Blogfa, Roseblog, Bayan and services or launch a separate site with a dedicated domain. The second case is more expensive, but Google is less sensitive to it.
third level; Let’s start developing a program for producing SEO content
We need to develop a specific program for the regular publication of SEO content on pbn sites. Each site must have its own program.
third level; Start producing SEO content
To begin with, we put a quality and useful article on each site. Content that has the power to rank. Note that in this step, you should not link to your site in any way.
The fourth stage; Make the first pbn node
In the next step, we put one or two regular and new contents in each site every week. None of the content should be duplicate, but should link to other content with 3 to 4 links. This process should continue for up to 3 months.
Step Five; Do not forget to update the pbn content
After a few months and the normalization of blogging routines, we can now link to our site among the content we publish. There are several ways to link to our site, such as multi-node methods. From this point on, the management of network sites depends on your strategy to make their workflow look natural.
Frequently Asked Questions
Why do some sites use PBN and Google did not recognize them?
It cannot be said that Google can 100% detect all PBN networks. The point is, working with PBNs is risky, and investing in it can always be risky, despite its pros.
Can building a specialized, content-driven PBN replace advertising reporting?
We do not recommend! Because making PBN costs more time and money. It seems that the discussion of domain diversity plays an important role in the reporting of monthly advertisements, which becomes more limited in the pbn network.
Are multi-node links the same as pbn?
No. Multi-node backlinks means to get backlinks for your site, then to create a backlink for that backlink and to get a link again for the new backlink and this process will continue. But pbn can be one of these nodes.
Why does everyone say do not make pbn and it is dangerous?
Pbn is exactly like a double-edged sword. If you create 20 sites, publish duplicate and poor quality content in all of them and do not follow other principles, yes, it will definitely hit the target site SEO. But if we do the blogging properly, publish the SEO, useful and useful content, and update the blogs just like the main site, we can expect positive results.
Concluding remarks
The path to success in SEO is not easy, just like the path we take for white or gray SEO. Black methods such as the PBN that tempt us to go the shorter route are a public violation of Google rules and extremely risky. As a result, we suggest that you always work normally, because SEO is an ongoing process and is not limited to a specific time frame.