What is an SEO directory?
SEO directory has different sections and topics, the directory is one of these topics, and we can discuss it. The directory is one of the most important topics raised in the local SEO section. Before discussing the topic of directories, it is better to get acquainted with the topic of local SEO.
Checking local SEO on websites
When Google decides to show the user’s search result according to the user’s IP address and information to the user, it uses local SEO. In this situation, Google will show us the most relevant results according to the closest location. It helps businesses to expand their business in their geographic location. Geographical location can be understood using an IP address. Google will show you websites using this address.
In this case, local SEO refers to the activities during which we know our geographic location to Google robots. We can use the business directory or Google My Business listing. Considering the very high number of local searches on Google, doing this alone can greatly affect the success of your business. In this area of SEO, you focus on ranking in a specific geographic location. And Google shows the results to the users based on the geographical location where they are searching.
Since the Google My Business listing is blocked in Iran, you can only register your business in GoogleMap. You can enter the exact location of your business along with the contact number and other information in Google Maps so that Google users can see.
What is a directory?
One of the solutions by which we can get a good rank in local SEO is to use a directory. Some people think that directories are websites where businesses advertise themselves to increase their traffic. But directories receive comprehensive and complete information from you and provide it to Google users.
But you may be wondering how the idea of using directories was formed. In the early days of the Internet, there were only a few active websites, so it was not difficult to remember the names of all of them. But with the development of the Internet and the increase in the number of websites worldwide, it was impossible to remember all these names.
Note that Google did not exist at this time. Then the engineers working at Yahoo decided to list the names of all these websites and make them into a directory called Yahoo. In this case, Internet users only needed to remember Yahoo’s name. After a while, when the number of websites increased again, it was difficult to search wasn’t the easiest that was formed. And this caused the formation of search engines. You can easily find your desired website from Google by knowing a keyword, and you don’t need to search for a category among the lists. If you are a business owner, SEO will help introduce your website to Google users.
Are directories expired?
Directories are websites that categorize other websites on the Internet based on the type of activity. You can register your site in these directories to increase your website’s ranking and improve your website’s SEO. If you can register your website in the right directories, you can get a good ranking from Google. Yahoo and Dmaze are two good websites for registering a site.
The popularity of directories has decreased over time, but they have not disappeared, and how they are used has changed. Today, directories are used to improve local SEO ranking and link building. It may be interesting to know that direct means to direct, and the word directory is also derived from the same word and means to guide or list. Web directories act like drives, folders, and files on a computer. This way, they guide the search engines in which folder they should look for the keyword.
Directories are actually like an encyclopedia that contains the information of many websites. SEOs also get backlinks from directories to get good rankings from Google. How do web directories work? All web directories use a sitemap so that Google’s crawlers can read and rank website pages.
Features of the directory
To be able to find a suitable web directory to help increase the ranking of our website and improve the SEO of our website, we must make sure that the web directory has the following features:
1. Registered in Google results:
Be careful that when you register your website link in a directory site, that website must be found in search engines and is ranked in the right places by Google. Otherwise, that site will be spam, and it is better not to use it.
2. The site should look good:
The site you use as a directory must have a good appearance to attract the user. Otherwise, that directory will not affect your SEO ranking.
3. Related to the topic of your website:
The directory where you register links should be coordinated and related to the topic of your website. For example, if your website has an entertainment theme, it is better to get links from sites with a scientific theme.
4. Updated websites:
Getting links from web directories with diverse, up-to-date, and new content is better. Directories with old content are not attractive to users.
5. Sites with the following links:
Be careful; websites that have to follow links are the best directories to register your website. No-follow sites are not suitable for advertising, and it is better not to register your site on them.
