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What are SEO criteria in Google? These questions arise for many people. People who choose SEO jobs may not know what SEO capabilities are available on Google and may not know their criteria. SEO is one of the techniques that you can use to increase the rank of your site. Today, many websites operate on the Internet in various fields. Any of them who have followed the SEO of their site will be shown in Google’s preliminary results. Google can check the SEO rules of websites based on its algorithms.

If you don’t know what SEO is in Google and you don’t know its criteria, it’s better to get SEO site training. In SEO training courses, you can learn any tips related to SEO. One of the most important things you learn in SEO training courses is checking important SEO criteria in Google. We will introduce some of Google’s main and most important criteria to increase the website’s SEO ranking.

What is SEO in Google, and what are its criteria?

Do you want to know the SEO criteria in Google and how to do website SEO? Stay with us to get the necessary information. Some of the most important SEO criteria in Google are:

1. Matching the search purpose

One of Google’s most important site SEO criteria is matching the search goal. When users search for a word in Google, they search for a specified page. In this regard, Google wants to identify the user’s goal and show him the best result based on that goal.

For this reason, the more your pages are related to your search terms, the more suitable they will be in SEO. To know well that behind all the keywords, there are specified goals; you should check and search for different phrases. After you have searched for the terms you want, you need to go to the first page of Google results. After that, the search goals of each user will be well-identified.

2. CTR

CTR is one of the most important signals for website thematic communication. Increasing CTR in SEO sites improves each website’s ranking. Google Search Console is a tool that helps you find the pattern of each click on your site. Pages that have a high ranking but low CTR do not have a proper title. They do not connect with the search intent, so the visitor is not attracted to their website.

3. Use of suitable keywords for site SEO

If you want to know the most important measure of SEO in Google, pay attention to the role of keywords. One of the most important criteria for ranking Google’s SEO sites is using keywords in each title tag. The main reason for this issue is that Google will use various tags to determine the number of user searches and page interactions.

The closer these keywords are to the beginning of your website page title, the more effective they will be for SEO ranking. Be careful that using too many keywords will harm your site’s SEO. For this reason, Google penalizes your website. If Google’s algorithms discover that you have used too many keywords, they will penalize your website or limit your activity.

4. Comprehensiveness of website content

Google also pays attention to the comprehensiveness of site content for website SEO. The most important goal is website search quality. Google is trying to improve the quality of search algorithms. For this reason, using its algorithms, it ranks the pages that match the searched term higher.

Google’s algorithms do not only pay attention to keywords but also pay great attention to matching keywords with the website’s purpose. In addition, they prioritize the use of keywords for SEO. Be careful that the content of your website is comprehensive and complete because this issue is one of the important factors for Google’s SEO site ranking. Google’s factors for ranking websites are different. In website SEO, you must know these factors to optimize their use.

5. Choosing the right title to increase SEO rank

If you want to know another measure of Google’s SEO, you should pay attention to the content. One of the most important points you should consider when choosing a page title is that the title has a keyword. Some website titles that do not have keywords will not rank highly. Choosing the right title to increase the site’s SEO ranking is one of the very important criteria. If you want Google’s algorithms to rank your site higher, you should pay attention to this.

6. Place the relevant photo

Some people only believe that using the right content can increase their website’s SEO ranking. However, you should know that placing relevant photos is one of the other criteria for increasing the ranking of websites. Google checks the photos that are included in the content. If the photos are not related to the content, it will not change the site’s ranking. However, if the photos are related to the content of the site, the ranking of the site will increase. Many audiences can relate to the text by looking at the photos. For this reason, you should use related photos to make the content attractive.

7. Paragraphing of the text for SEO

Now that you understand the SEO criteria in Google, you should pay attention to the role of text paragraphing for SEO. If the content is paragraphed, the audience can easily read the content. The audience gets tired of reading long texts quickly and leaves the website. For this reason, website content should have short paragraphs and attractive titles should be chosen for each paragraph.