The Importance Of A Website Footer
The Importance Of A Website Footer
The communication standards with the users or the UX of the site or the user experience have stated that the footer of the site must have the requirements that the users need if the links of these pages cannot be easily found in the site menu or cannot be found in the Site menu.
You read in this article.
- What is the site footer?
- Links that are generally placed both in the menu and in the footer
- The importance of website footer in website design
- Options that should be seen in the footer of the site
- The best methods of website footer design
- The critical role of the Footer in Website SEO Optimization
- The use of a footer in increasing the user experience of the website
- Why the footer is one of the vital parts of the website
- Conclusion
What is the site footer?
The footer is a part of the website located at the bottom of the page. The website footer contains various information, including contact information, important links to other website pages, links to social networks, legal information, and descriptions about the website or company. In addition to the mentioned information, the footer, as a usable space for design, can include elements and components such as logos, navigation menus, forms, videos, images, etc.
The primary purpose of the footer is to provide valuable and essential information to users, which can help improve the user experience and trust of users in your website if the best news is provided in the footer. For example, adding relevant links and suggestions can help users access the desired pages quickly. Also, adding contact information, terms of use of the website, services provided, etc., can help users to contact you or use the benefits of the website.
The footer is an integral part of your website, allowing you to better communicate with your audience and users. For example, it could be placing a contact number to enable users to contact you about your service.
The communication standards with the users or the UX of the site or the user experience have stated that the footer of the site must have the requirements that the users need if the links of these pages cannot be easily found in the site menu or cannot be found in the Site menu.
Links that are generally placed both in the menu and in the footer
Some pages are needed by the users, which you can see both in the site menu or the navigation bar and in the site’s footer. This is one of the everyday things in site design.
Standard links that are usually placed in the menu and footer of the website are:
- Main Page
- about us
- Services
- More products or services
- Blog posts
- contact us
- Terms and Conditions
- Privacy Policy
- Frequently Asked Questions
- Sitemap
In general, the links placed in the footer or menu should be designed according to the needs of the website and according to the business goals so that users can easily and quickly access important information.
In addition, links such as privacy, how to use the site, and access to API or social networks are usually placed in the footer of the sites.
For example, what services do you provide as a site designer if you have a site design and SEO website?
- SEO site
- Logo design
- software production
- Web design
Therefore, the basic options of these pages should not only be in the site navigation but should be available to the users in the footer of the site so that if in the main menu of your site, due to crowding and such flows, they cannot find the desired page in the menu The site is easy to view.
The importance of website footer in website design
You may ask the question, is footer design essential?
In answer to your question, Yes, website footer design is as important as site navigation design. One of the reasons for this importance is user satisfaction and easier access for them, as well as one of the most visible points on a website after the navigation bar or site navigation or site menu. Is. According to research, more than 80% of users who enter your website scroll to the bottom of the page after entering.
navigation
A well-designed footer section helps visitors navigate through the website easily. This allows visitors to reach important information without scrolling to the top of the page. This can improve user experience and reduce bounce rates. Visitors can easily access related content by including internal links in the footer section without using the navigation menu.
Branding
The footer section is a great place to display your brand. You can put your logo, slogan, and other branding elements in the footer section. This can help increase brand awareness and establish your brand identity. A well-designed footer section can also make your website look more professional and polished.
Validity
Including contact information such as phone number, email address, and physical address in the footer section can help your website’s credibility. This shows visitors that your business is authentic and trustworthy. Also, having this information readily available to visitors can save them time searching for this information elsewhere on your website.
Call to action (CTA)
Including a call to action in the footer can encourage visitors to take action. For example, you can include a call-to-action in the footer to subscribe to your newsletter, follow your social media pages, or contact you to request a quote. A call to action in the footer section makes this call to action visible on all website pages.
Search Engine Optimization (SEO)
Proper design of the footer section can also play a significant role in search engine optimization (SEO). By adding internal links in the footer section, you can help improve your site’s “crawl ability” and help search engines better understand the website’s structure. Also, adding the right keywords in the footer section can help improve your site’s ranking in search engines.
Finally, the footer section can help improve the performance of your website as an additional means of providing helpful information to visitors. By including legal information, sitemap, analytical tools, and trust signals in the footer section, you can assure your users that they are visiting a reliable and complete website.
Options that should be seen in the footer of the site
The experience with other websites can help us to do our best in designing the footer on our website. Check out some footer design tips on other websites:
- Placing links related to privacy, rules and regulations, and terms of use
- Showing the website logo in the footer
- Using a simple and compact design
- Placing links related to social media websites
- Use email or contact form to contact website administrators
- Establishing links to other website pages, especially about us, services, and products pages
- Using a registration form or subscription form to attract users
- Place a section to display contact information, including address, phone number, and business hours
- Using the site map in the footer as links related to website pages
- Show copyright and intellectual property rights in the footer
The best methods of website footer design
To design the footer of the website, you should pay attention to several points:
Create a site footer from the main content
The site footer should be formed from the primary services of your website and also try to create engaging content for users to view on your site.
Use the appropriate layout.
The layout of the site’s footer should be such that it gives the area an attractive appearance and personality. For this purpose, you can use design patterns that have worked well.
Use attractive colors
Beautiful colors can also be effective in creating website footers. You can use suitable color combinations for the footer according to the type of activity and the colors used on the site.
Show location menu
Displaying a sticky footer menu is an exciting way to create a website footer that allows users to easily access different parts of the site.
Display contact information
In the site’s footer, your contact information, such as address, phone number, email, and social network links, will be displayed. This information will help users to communicate with you and use your services.
The critical role of the Footer in Website SEO Optimization
Footer plays an essential role in website SEO optimization. In the following, we have discussed some of the crucial parts of the footer in website SEO optimization:
Use internal links
Using internal links in the footer helps users quickly access other website pages. This will make more users visit your website regularly, improving the site’s ranking in search engines.
Use keywords
Adding keywords in the footer also helps improve the site’s ranking in search engines. By placing appropriate keywords in the footer, search engines can quickly identify your topic and business.
Email address optimization
Putting the email address in the footer helps to optimize it. Users can quickly contact you by placing a proper email address in the footer, increasing your website conversion rate.
Use of external links
Using external links in the footer helps improve the site’s ranking in search engines. By placing appropriate and related links to external pages, search engines can quickly identify the relevance of your business to other sources and, thus, improve the site’s ranking.
Increase website visitors
The footer can be used as a space to increase the number of website visitors. By placing appropriate links in the footer, users can easily access different website pages, increasing the website’s visit rate.
Improve user experience
The footer can be used as a space to improve user experience. The user experience will be enhanced by placing links to the pages required by users, answering frequently asked questions of users, and placing contact information.
Improve site ranking in search engines.
Adding appropriate links and keywords in the footer helps improve the site’s ranking in search engines. By placing relevant links, search engines can quickly identify the relevance of your business to other sources, and thus, the site’s ranking will improve.
Why the footer is one of the vital parts of the website
The footer is one of the essential parts of the website because this part provides important information to the users and directly or indirectly affects the efficiency and success of the website.
If there is no proper footer on your website, your site users may have problems and cannot easily access the information they need; this causes the bounce rate to increase and means that the users of your site leave it on the same page after entering the area.
In addition, as an additional space to provide helpful information and content for users, the footer can help improve the user experience and increase the website’s conversion rate to the customer. By placing contact information, internal and external links, subscription form, site map, and appropriate content in the footer, it is possible to increase the website visit rate and directly or indirectly help to improve the business.
In general, the footer, as one of the vital parts of the website, plays an essential role in the efficiency and success of the website and should be designed and implemented in a suitable way and according to the users’ needs.
Conclusion
In general, the site footer improves the user experience and allows users to navigate your site more easily. Therefore, it is necessary that the footer is designed correctly and all the information needed by the users is placed in it.
