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Site review and site analysis are one of the most important aspects of SEO; every SEO, at the beginning of his work, should analyze and review the site that he wants to improve its SEO. In addition to improving your site’s SEO, site analysis helps you get to know and analyze your competitors’ sites. To formulate the correct SEO strategies, you must first have a correct analysis of the competitor’s sites. This article will discuss the correct methods to check the site.

The purpose of site analysis

Checking the site and analyzing it is a process through which we have to check the SEO of the site. During this process, we find out whether the site in question is optimized for search engines or not. During this review, we should examine the internal SEO, external SEO, and technical SEO of the site. Contents, tags, keywords and phrases, site map, site speed, and links are examined. After reviewing the site, web admins can identify suitable opportunities to improve their site’s ranking. In a word, the purpose of site analysis is to determine the strengths and weaknesses of a website.

Site inspection should be done at the beginning of every project. We must examine competitors’ sites to adopt appropriate strategies if your site has just been launched. Also, after starting work, the website should be reviewed and analyzed periodically to identify other positive and negative points of the site.

Keyword research is one of the most important actions to consider when checking the site. Keywords are the words that cause your site to be shown to Google users when they search for those words and phrases. They can reach your site by searching these words and phrases.

What information does website analysis provide us?

1. The number of site clicks and site advertisements.

2. The top and most popular pages of the site.

3. Determine the number of site visitors.

4. The time spent by each user on the site.

5. Keyword search rate in Google

Benefits of site review

Checking the site allows you to be aware of the status of your website in any case. Also, if your site needs to be improved or fixed, you can find out through periodic reviews. Introduction of other benefits of site review:

1. Getting more success than other competitors

Analyzing the site will allow you to examine the site of your competitors, and after examining it, you can predict the future behavior of the site’s customers.

2. Attracting more customers

You can identify their needs by checking customers’ behavior on the site.

3. Correction of weaknesses

Once you have reviewed the site and discovered its flaws, you can bring a perfect site to the customers.

4. Effective communication with customers

You can communicate with customers in the right way through communication channels.

5. Improving the quality of the site

When you check the site, you will see some flaws that, despite being minor, can reduce the quality of your site. In this case, you should try to fix these minor defects.

6. Increasing site security

7. Producing appropriate and practical content

8. Identification of the audience

9. Determining the appropriate linking strategy

10. Increase site speed

11. Graphic beautification of the site

What should we pay attention to when checking the site?

When checking the site, we should pay attention to the things that are more important to us than other aspects. We will introduce them in the following:

1. Site map

The sitemap, which has an XML extension, can create an opportunity for us so that Google can identify the changes registered on our website. Of course, despite a large number of pages on the Internet, we cannot expect to be indexed quickly, but we can expect to be indexed faster than other pages. The site map contains information such as the latest site updates, the address of all site URLs, etc. The sitemap is the most important way of communication between your website and Google’s crawlers.

2. Robots.txt file

This file tells search engines which pages on your site should be indexed or not. You can index more pages by Google through this file.

3. Canonical

Canonical determines what URL to show users. You should select this file in the search console so that when your site is displayed, the site address will be displayed as http://www or http://. You can use 301 redirects for this.

4. Site speed check

You can use the GTmetrix site to check the site speed. Ideally, every page on your website should load in less than 4 seconds.

5. Checking mobile friendliness

Because most Google searches are done by mobile, the website must be designed so that it can be easily accessed by mobile.

Site analysis tools

There are many tools that we can use to check the site. In this section, we will introduce three important and practical tools:

1. Woorank

One of the tools that can be used to analyze the site is Warnak, which can provide you with useful information. The information provided by Woorank includes the following:

• Site visits
• It shows you the keyword feature and introduces you to new keywords.
• Checks site crawling.

2. Seo site checkup

This tool can provide you with accurate and useful information with one click. Linking your site and review of competitors’ sites are also done easily by this tool.

Seo site checkup can also provide you with the following information:

• SEO review and rating of your site.
• Checking reports and previous activities of the website.
• Provide detailed reports of faults and details of your website.

3. Screaming Frog

Screaming Frog software must be installed on your system to crawl your website. This tool has many advantages. We mention two of them:

• Finding broken links: When crawling, it can find broken or broken links and inform you.
• Checking the meta tags of each page: after checking all the pages, it will show you those that are repetitive or have long descriptions.