SEO Means Site Optimization For Search Engines, Which Has Become One Of The Most Popular Branches Of Internet Marketing These Days.

SEO can drive visitors to our business looking for content on our website. In other words, SEO leads customers and audiences to our website who need services or products that we can provide.

To determine the rank and position of different pages in their search results, Google and other search engines check them first. For example, with its advanced algorithms, Google examines more than 300 website criteria and gives points to various pages based on these examinations.

The more a website page can get more points than its competitors for a keyword, the higher it will be. Since complying with these standards is complex, companies and online stores hire SEO experts to optimize their sites or even prepare an SEO training course for their employees.

Since the profits from SEO and the salary of SEOs are significant, many people interested in internet business want to learn this attractive skill and know SEO. For this reason, they buy SEO courses.

But it is better to know that SEO has exciting tricks and tips, many of which you may not find even in a comprehensive SEO course. This page will express these exciting tips and tricks that Google operators implement.

What is the Google operator?

Google operators mean using sign characters and commands in the Google search section, each of which changes your search results. These operators are divided into three general categories, each with several operators. In the following, we will introduce some of their best examples, which usually cannot be found in comprehensive training in an SEO course.

1. Basic search operators

• Double quotation operator “: When searching in Google, if you put a phrase in double quotation marks (“target phrase”), Google will only show you results that contain the exact word and will not display results with synonymous terms.
• OR operator: You can create a relationship between two expressions using this operator. In this case, you can ask Google to display the results related to the first term or the developments associated with the second term. (“The first phrase OR the second phrase”)
• Parentheses () operator: You can use this operator to group other operators and determine the order of operation of each one.
• Negative operator -: If this sign is placed before any term, it will remove that term from the search results.
• Star operator *: If this symbol is placed between two words, Google will only show you results with both times.
• Two-point operator. . : If you put a colon between two numbers, your search term will include all integers between those two numbers. For example, if you want search results for the Kia Optima car from the production year 2015 to 2023, search like this (Kia Optima 2015..2023)

2. Advanced search operators

• intitle operator: To use this operator, you must first type in the title: and put a word after. Now, Google only displays the results with the word you want in their title tag. Also, if you have the same word in the titles and do not use synonyms, you must put the word in double quotation marks (” “).
• allintitle: operator: This operator is the same as the title: operator, except that instead of a word, you can put an expression to search in the titles.
• For the inurl: operator, like the title: operator, in this operator, you must put a word after the: so that Google will only show you pages that contain the desired term in their URL.
• allinurl operator: This operator also searches for a term in the url of pages.
• Anchor operator: With this operator, you can see only the pages with links to the anchor text you want. Just put the desired anchor text after. This operator can be handy in site SEO, but it is not addressed as it should be in many examples of the comprehensive SEO course.
• Operator intext: and allintext: using the first operator, you can search for a word in the main content of the pages, and if you want a phrase or sentence, you can use the second operator, allintext:
• Site operator: In this operator, if you put the domain of a website after and then type the desired phrase, only the pages related to that phrase from the selected website will be displayed to you, and the results related to other websites will be removed. Be.

3. Unreliable operators

• ~ Operator: If you place the ~ sign before a word when searching, only results that have synonyms with the comment you are looking for will be displayed.
• + operator: If you put the + sign between two words, you will only see results containing both words.

We introduced some of the essential Google operators. Now we will check how these things can be used in optimizing the site for the search engine.

SEO tricks using Google operators

As mentioned, Google operators can be handy in site optimization for search engines. You can see these tricks only in some SEO training resources, such as the SEO training course of Mr. Amir Qomsari’s website at newseo. Ir. You can also participate in the online system of SEO Neoseo for complete mastery.

1. Check if the content is copied

You can check your content for duplicates by using the allintext operator; search for a part of the content in double quotes by this operator.

2. View reports published from a site

Many websites that publish reportage put the word reportage in the URL of their reportage pages. You can view reports published on a specific website using the combination of site: and inurl: operators. To do this, you must do the following:

site:domain.com inurl: reportage

3. Find pages without HTTPS

Using site:domain.com -inurl:https operators, you can find website pages for which an SSL certificate is not enabled.

There are many more SEO tricks than those mentioned on this page. Suppose you are also interested in learning these attractive and practical tricks. You can learn these tricks from Iran’s best SEO sources, such as Websima and Mr. Amir Qomsari’s site (newseo. ir).

Also, suppose you are interested in the website optimization profession and don’t know where to start. In that case, the Neoseo site SEO training course is recommended as the best online SEO course in Persian.