What is video marketing strategy?
Video marketing strategy is one of the most effective advertising methods that helps businesses and brand owners attract the largest audience and customers using attractive and professional videos. This strategy includes planning for video production, production process, video editing, and implementing a series of actions that make the road to success smoother.
Video marketing strategy is the most important item in digital marketing and content creation these days. In this article, the concept of video marketing strategy and how to implement video marketing strategy are discussed. So, if you intend to produce or order content production, this article can be useful for you.
What is video marketing?
As the name of video marketing suggests, video is used as a tool for marketing and advertising. In other words, video marketing means preparing the video (determining the budget, writing the script, shooting, and editing), promoting it (publishing it on various channels, including social networks, YouTube, and cameras), and finally, analyzing the performance of the video (checking the criteria of the total number of views). , click rate, and conversion rate).
By adding video content to your marketing strategy, you can see an increase in the number of interested customers (leads) and your income. For example, you can publish short videos about your business or go for long-form documentaries about hot topics of the day. Everything is tied to your goal and pocket!
Video marketing has become one of the important parts of the marketing strategy of businesses; Therefore, not paying attention to it can be troublesome and lead to the failure of your business. However, what has made the role and impact of video marketing so strong?
The reason for the importance of video marketing
From the past to today, video has been present in the world of marketing and advertising. But its popularity has increased so much that in recent years, it has become one of the main branches of marketing and a complete strategy is considered for it.
According to a report from HubSpot, more than 50% of users are interested in brand videos more than any other type of content. On the other hand, including the word “video” in the email title increases its opening rate by 19%. Additionally, 90% of consumers have acknowledged that video plays a significant role in their purchasing decisions.
With these details, we can say that the reason for the importance of video marketing is the increase in demand for this type of content. High demand for video content means an increase in conversion rates and, accordingly, the return on costs Because you offer something that your audience is interested in and appreciates.
The question that may arise here is, what are the benefits of video marketing? In the next section, we’ll go into more detail about how this type of marketing can benefit you.
What are the benefits of video marketing for your business?
You must have heard many times with questions, such as why a vlog is popular. What is the purpose of vlog production? What is the role of vlogs in SEO? The answer to all these questions goes back to the advantages and importance of video marketing, which we mention in the list below:
Video marketing creates trust
In general, video production helps the audience to communicate more easily with the desired product and brand. As a result, the feeling of trust in the product will increase in the audience.
Video marketing increases sales.
When the audience trusts you, it is easier to buy. Give your audience a reason to buy from your brand using instructional videos, recipes, or unboxing.
Video marketing increases customer interaction with the brand
Videos have the ability to act as a very powerful tool for communicating with your audience. By using different videos, you can inform your contacts about news and new products of the brand. You can also get to know their needs better with this method.
Steps to implement a video marketing strategy
Implementing a video marketing strategy allows you to have the largest audience and customers. Research has shown that the role of video blogs in business growth is more than anything else. In the following, we will examine the different stages of the video marketing strategy:
Market research and analysis
Before anything else, you need to know your market’s and customers’ needs. For this purpose, you can take the help of surveys to get more accurate results.
Video content production
After completely understanding the market’s needs, you must create content to attract your target audience. At this stage, pay attention to things like choosing the right topic, creativity, and video quality.
Video distribution and publishing
After the content creation process is over, you should publish it on various social networks. Advertisements can also be used for this.
Performance evaluation and analysis
At this stage, it is necessary to check criteria such as the number of visits, the rate of conversion of the contact to a customer, the click rate, the duration of the contact’s stay on the site, etc. The results will help you improve your video marketing strategy and do better in the next video production.
Video update
Finally, it is better to update your video once in a while to avoid losing its usefulness.
Where to start video marketing?
Today, people want to watch more videos. According to research, Video content constitutes more than 70% of the Internet’s total traffic. To start with video marketing, you can start with short videos. For example, producing a 15-second video of your customers’ satisfaction is effective in the process of increasing brand sales.
Or, prepare a demo video of your products and introduce and use the product in it. You can also describe the instructions for using the product in this type of video. In the next steps, create a complete video to introduce your brand and company.
What types of videos are good for product marketing?
Some videos that are suitable for marketing are as follows:
Promotional video
It is a type of video in digital marketing that is produced to provide product and service descriptions. Promotional videos should be so catchy and attractive that they attract the audience’s attention at first glance. The use of storytelling or creative ideas in this matter is effective.
Product review videos
In this type of video, the vlogger reviews and criticizes one or more products. Also, it shares product usage experiences with the audience.
Behind-the-scenes videos
In fact, behind-the-scenes video production is necessary for any business. These types of videos double the sense of trust in the audience.
Educational videos
Instructional videos are offered in two types. The first type is an educational video; you also introduce your brand products at the end. The second video is a tutorial on how to use the product, the application and benefits of the product, and things like that.
How can we optimize our video?
Optimizing video requires analysis of results, attention to detail, and accuracy. By using the right methods, you can improve your videos. Things like video length, choosing the right video platform, image quality, and sound quality are all effective in video optimization.
For example, the length of advertising content should not exceed 30 seconds because we may face a decrease in audience attention and leaving the page. Also, the quality of sound and image has an effect on the rate of the audience staying on the page. Another point is to analyze the results of the video.
The criteria that should be examined at this stage include the number of visits, conversion rate, engagement rate, etc. To optimize, you need to look for the strengths and weaknesses of your video. Strengthen the strengths and correct the weaknesses. By doing this, you will help improve your video content.
The main purposes of using video marketing
In the previous section, we mentioned how important goal setting is to the success of marketing activities. Undoubtedly, you cannot walk on this path without a clear goal, and you will fail sooner or later.
However, the question that may be raised here is: what goals can we achieve with the help of video marketing? You can increase your brand awareness, engagement rate, and sales by using this type of marketing. Also, use it to attract more traffic and educate your audience.
1. Sales increase
You can increase your sales or the average order value (Average Order Value) with the help of videos such as preview videos, testimonials, and explanatory videos. According to the latest published statistics, the average value per order (AOV) of stores that included video on most of their product pages was 68% higher than that of stores that used video on only a few pages.
2. Customer training
Another goal you can pursue in video marketing is to educate your customers better. Videos are a great tool for teaching how to use a product or service. You can also answer your customers’ frequently asked questions in the form of a video and include it in your email newsletters.
3. Increase brand awareness
Video can become a powerful weapon to communicate your business’s and product’s benefits. You are not going to promote your brand or product in the video, but you should tell a story about your brand and product. In other words, your videos are supposed to capture the right image of your brand in the audience’s mind.
Setting such a goal means that your video should have the ability to be seen many times and by many people. The characteristics and specifications of the viewers are not important here, and only your name is supposed to be mentioned as a business that specializes in its field. You can share interesting tricks with your audience in the form of videos, talk about important topics in your field of activity or interview well-known people in your field.
4. More interaction
User participation and interaction are very important in the online world Because it is a kind of word-of-mouth marketing. Someone likes your content, comments, or sends it to a friend. This person’s interaction and communication with you will cause you to be introduced to people around him, willingly or unwillingly.
The more interaction your customers have, the more chances you have to attract new people Because they look at you as a reliable and trustworthy business. Evidence suggests that video is a great tool for increasing engagement rates Because most people like it. For example, how-to videos and interviews allow you to engage your audience more.
5. Increase site traffic
One of the most important goals of video marketing is to increase website traffic Because Google gives more value to the links in which the video has been worked. For example, you can use videos related to your brand or product as well as reviews from current customers on your website pages.
In video marketing, it is possible to achieve several different goals; It all depends on your resources, budget, and desire. For starters, you can post some videos on your blogs to increase traffic to your website or make more use of videos on social networks.
Final word
Video marketing is known as a vital tool in the world of digital marketing, which helps you in promoting your brand. With the help of video content, a large audience will be attracted to you. Also, with the help of video marketing, you can identify your target market better, and by using marketing strategies, you can increase your conversion rate.
Considering the high importance of video marketing, we suggest that all business owners take help from it to develop their business. In this article, we tried to explain everything you need to know about video marketing. We hope you enjoyed this article.
