What is content production?
Content production is the foundation of all your efforts to succeed in digital marketing. In other words, this process can be likened to the hands behind the curtain of a big stage, preparing everything for the display of your profession and ability. Google or any other search engine responds to its users through content.
In this article, we will point out the garlic to the onion of successful and practical content production and offer you an excellent resource for successful and valuable content marketing. Stay with us in the rest of the article.
What is content production?
Content creation is collecting information and preparing it purposefully to respond to one or more concerns of internet users.
You can think of content creation as making a popular dish. In this process, you must first have the raw material (research and investigation about the content topic), then add your strategies and ideas. Your purpose for creating content should be like a well-dissolved seasoning in the content. Then we make the final product available to the target audience online to send them in the desired direction.
In other words, you can prove your capabilities and expertise through content production. The content you produce helps people and the online community learn more about your business, your brand, and your products. Content helps you attract people, create a concern for them and draw them to your brand by providing a solution to the concern. It’s the content that drives visitors to your website and page, and it’s the content that makes you money.
To produce content, we need ideas and topics that match the needs and concerns of our buyers. In the next step, we add visual and textual effects to understand these ideas or topics better.
Remember that content creation is not just about writing textual content but includes different content types. We will talk more about them in the next sections.
What are the uses of content production?
Content creation helps you to establish a strong connection with your online audience. In addition, content creation is one of the serious and important business strategies.
Targeted content production has many uses, for example:
1. It helps you to cover all dimensions and aspects of your business and show your expertise to the audience.
2. Statistics have shown that moral and targeted content can better attract the audience’s trust.
3. Through content creation, you can catch the customer’s concerns faster and offer a way to solve them. This function effectively creates trust in the user and can quickly turn a normal user into your customer.
4. Raises people’s awareness of your brand. Never underestimate the power of making people aware of your brand! Engaging and intriguing content can build your brand better than any other marketing campaign.
5. Creating content is like a channel, driving people to your brand. You need to know how to produce and spread content across different platforms. The next sections will mention more powerful platforms for producing and creating content.
6. Content production informs people about a certain topic and educates them. As much as you can produce better content, the value creation around your brand will be better formed, and the audience will be more curious about your brand and business.
7. Creating content makes customers loyal to you. The more important you place on your content, the more people will trust you.
Types of content
It is very important to know the types of content production methods. You must know exactly which type of content is in line with the expectations and interests of your audience. Usually, one of the marketing tricks is to consider most or all types of content while creating content. But the type of content you intend to produce must be compatible with your budget, goals, and ideas.
The mistake that most people make while creating content; is that they spend all their budget on a few types of limited content, and there is no more opportunity to produce other types of content! You need to create relevant and useful content that will have the impact you intend. Therefore, knowing the type of content you need will help you get the most out of the content creation process.
Types of content production can be different on two bases:
1. Types of content in terms of format
2. Types of content in terms of style
Let’s look at different content creation methods in the next section.
Types of content production and their differences
In the following, we will further examine the types of content in terms of style and format. But before we go into the description of each of these two modes, let’s list them.
1. Types of content in terms of format
- Text content
- Infographic content
- Video content
- Audio or podcast content
2. Types of content in terms of style
- Evergreen content
- Viral or viral content
- Yellow content
- Instant content
- News content
Types of content in terms of format
As we mentioned above, the types of content are divided into four categories in terms of format: text, infographic, video, and audio. We will discuss them in more detail below.
1. Creating textual content
For textual content, you produce an article about a specific topic and post it online. Textual content with proper SEO has a great impact on your online visibility. Textual content is usually one of the most popular types of content production, and it is also referred to as a B2B marketing strategy.
2. Infographic content:
Infographics are content marketing formats that use text, images, and visual effects to convey specific information to the customer. Infographic content makes the information completely digestible and simplified. Therefore, it is a great choice when you want to give complex information to users. Infographic content generally includes short videos or creative images.
3. Video content production
Videos are one of the most interesting marketing methods that allow you to engage the audience with your words. Videos can convey different visual effects, sounds, and shapes (even live) to the audience. Using these methods allows you to advertise best and convince the audience.
4. Audio or podcast content
Podcasts allow you to share your voice live or recorded. Podcasts provide a wide range of information in a short amount of time. Due to the many sound effects you can add to your podcasts; podcasts can be very interesting and entertaining. In this way, they are a very useful tool for digital marketing and electronic content production.
Now that you are familiar with the types of content in terms of format let’s examine the types of content in terms of style.
Types of content in terms of style
We mentioned before that the types of content are divided into five categories in terms of style: evergreen, viral, yellow, instant, and news. But what is the purpose of each of these categories?
1. Evergreen content production
Evergreen content is built strictly according to SEO frameworks, and because it is constantly searched for, it stays “fresh” over a long period. Unlike many produced contents that reach their “expiry date” after a while, Evergreen content will keep traffic flowing to your page for a long time and will not lose its freshness.
2. Viral content
Viral content draws the attention of many people to you in a short time. It is highly effective in attracting traffic to your page and is one of the marketing tricks in online platforms.
3. Yellow content
It is called a category of content that not only helpful content production frameworks have not been implemented in it; Rather, by exaggerating and exaggerating, it tries to divert the user’s thoughts or sometimes excite his feelings. These contents only aim to attract the audience and increase traffic to extract the maximum financial profit.
4. Instant Content
It is one of the most popular content production methods that rides on the wave of new events of the day. In instant content, time is a vital element, and usually, the winner will be someone who deals with the trending topic and produces content for it earlier than other competitors.
5. Production of news content
News content is a category of content that publishes true and reliable news in multiple news categories. There are different types of news content, and they may reach users in different formats. For example, we can mention textual and visual news content, news podcasts, etc.
Until the place of work, we got acquainted with the types of content in terms of style and format. Now let’s examine the types of textual content.
Types of textual content
The types of textual content are:
- Content of social networks
- Content authored, translated, authored-translated
- Guest content
- Content of the report
- Product content
- Specialized content
- General textual content
We will explain each of these categories further.
1. Creating content for Social Media
Social network content is produced solely to entertain, inform, and educate the audience of a page in social networks.
2. Creating content in the form of authorship, translation, authorship-translation
Depending on the sources used, the textual content can be created through authorship, translation, and a combination of authorship and translation.
3. Guest Content
One of the content production tactics is that the post writer produces content for another website or brand. The author of such content should be able to drive a large audience to your page by presenting his calculated opinions about your brand.
4. Content of the report
Reporting is one of the content production tools that are very effective in improving the SEO of your page. Reportage is sponsored content promoting a product, service, or brand. The strong point of reportage is its indirect and imperceptible advertisement. This way, it can indirectly arouse the reader’s curiosity and send him to your page.
5. Product content
A very popular content creation method among store pages. This type of content examines the pros and cons of a product and its many features, and its strength is its intelligent realism (which avoids exaggeration).
6. Specialized content
One of the types of content that deals with a specific topic in a specialized manner. This type of content usually targets a target community of professionals.
7. General textual content
Unlike specialized content, the writing language in this type of content is smooth and straightforward and targets almost all online community users.
What types of content can be used on which platforms?
Many successful entrepreneurs believe that if content production is principled and calculated, it can be very profitable. It was January 1996 when Bill Gates wrote his famous article “Content is King” and published it on Microsoft’s website. In this article, he admitted that the quality of the content of each brand would determine the brand’s success in making money.
To write successful content, you need to know what type of content you should use on each platform:
1. Creating content for the website
One of the biggest advantages of website content creation is that your hands are not tied in content format and style, and you can publish any content.
2. LinkedIn
Producing specialized content and news content for LinkedIn is recommended.
3. email
Usually, news and promotional content in emails are more welcome. Of course, textual content, festivals, and specialized articles are also popular in emails.
4. Content production for YouTube
YouTube is generally known for its practical and helpful videos. For this reason, the best content that can be produced on this platform is video content.
5. Creating content for Pinterest
Infographics, visual content, and video content (don’t forget GIFs) are more welcome on this platform.
6. Creating content for Instagram
Visual content, infographics, and video content are highly recommended for this platform.
７. Creating content for Twitter
News content and numerous textual content embellished with visual effects are recommended for this platform.
8. Creating content for Facebook
Usually, short videos and short text content are more suitable for this platform.
Why is content production important?
Content creation is a must in digital marketing. When you create content, you provide useful and free information to your audience, attract potential customers to your website, and, most importantly, retain your former customers by producing quality and moral content.
Statistics have shown that content writing can greatly increase the value of your company or brand. According to the information obtained, about 40% of marketers believe that content marketing is one of the main pillars of marketing. 80% of these marketers have acknowledged that their brand views content as a business and commercial strategy. On the other hand, B2B marketers have data that shows that content can create a channel to lead the audience to your page, and so far, 60% have been successful in this field. In addition, sustainable and timely content creation can benefit up to 51% in creating channels for income generation. On the other hand, content creation is effective up to 47% in creating a community of audience (subscribers).
About 10% of marketers believe that content production can be a profitable and highly profitable investment. Therefore, content can be considered equal to the growth of a business.
What is the goal or goals of content production?
Creating content is the key to attracting customers to your brand. The purpose of creating content is to create new potential customers and to keep former customers loyal to the brand. In addition, content creation aims to make the customer aware of something (usually brand awareness), influence their thoughts, and persuade them to buy your products or services.
The role of SEO content in the virtual world
Creating SEO content plays a very important role in digital marketing:
1. Attracting users to your brand
Creating SEO content will be the link between the seller and the buyer. In addition, it makes it easier for the customer to communicate with the seller, measure all aspects of the product and, if necessary, ask questions to clear their doubts. SEO content makes customers feel completely satisfied with their purchase and encourages them to buy the seller’s products as quickly as possible.
2. A great way to promote your brand
Writing SEO content will fulfill a chain of marketing goals for you. SEO content makes the customer believe your brand is a trusted source for purchase and investment.
3. Creating SEO content has a significant impact on the customer
SEO content will completely shape the customer’s mindset about your product’s benefits and how it will benefit them.
4. SEO site optimization
SEO optimization of your site will be possible by producing SEO content. This optimization will greatly increase website traffic and drive customers to your page.
5. Makes the most use of social platforms
SEO content helps you build your brand on social platforms and connect with customers faster.
6. It will teach people
Content production helps you to inform and educate people about a topic as easily and optimally as possible.
Content production is important for what jobs?
Any job that intends to do digital marketing will need content production. Content creation is the foundation of marketing, and more than anything else. It is important for any business. Content helps you spread your message and draw people to your brand (or your products and services). As a result, the content will be a symbol of you in the eyes of the customer.
Almost any business that wants to build a brand and make people aware of its brand will need content production. Whether your job is welding and you want to promote your brand or whether you are the manager of a startup company and want to create a good communication bridge with people. The following businesses in today’s world benefit the most from content creation:
1. Marketing
2. public relations
3. businesses
4. journalism
5. language teaching
What kind of content is suitable for each website?
It has been said for a long time that in the war of weapons, one should not appear with a knife! The same applies to content creation. In order to get the most out of your marketing campaigns, choosing the most appropriate type of content for your website is a must. To determine which type of content is most relevant to your field of activity, answer the following questions:
1. Think about your audience and research your audience personas. What kind of content do you think can meet the expectations of your audience?
2. What best represents your brand? In your opinion, which type of content can better implement all your goals and shine more in the eyes of the audience?
3. Now, think about the platforms on which you plan to create content. Website content is usually mostly in the form of textual content, infographics, videos, and podcasts. In the section “What types of content can be used on which platforms?”, we discussed the type of content recommended for each platform. You can use this section to select the type of content that matches your platform.
A content creation trick: Combining different types of content simultaneously is recommended. The probability of your success will increase several times with this action!
A guide to choosing content production trends
Producing quality and attractive content that can engage the reader in your website and products is very important. Your content should be valuable, and you should use strategies to ensure you have delivered the content to the right user. Knowing the new content writing trends will help you find your potential customers better and create better content.
What are the new trends in content production?
- Investing in long-term content creation and focusing on-site SEO
- Updating and improving old content and articles
- Focusing on infographic content and adding infographics to previous and current content
- Creating content for podcasts
- Using content hubs and implementing the ability to talk with the customer (for example: implementing different hyperlinks in the content and transferring the user to different pages)
- Virtual and hybrid events (virtual events include live chats, online meetings, etc., while hybrid events include both online and offline meetings).
- Giving importance to the user experience of your brand (for example: using applications with a smooth and attractive user interface)
- Use of interactive content
- Content marketing based on customer orientation
- Using artificial intelligence technology in content production
- Creating better video and video content to improve video and video search trends
- Creating better audio content to improve voice search
- Video Marketing
- Constant content creation and powerful presence on social platforms
- Influencer Marketing (Using bloggers, social media stars, experts in your field, and celebrities)
What are the characteristics of ideal content to reach the top ranks of Google?
Directing organic traffic to the website is one of the main goals of creating content in a principled and targeted manner. The search management tool in Google is very powerful and intelligent. This tool enables the best user search experience through various questions, local results, question and answer boxes, and different panels. In the meantime, increasing the click rate and organic traffic is very important to reach the top rank of Google. But how can you produce content that will bring such results?
1. Good content relates to the searched topic, and the user can find his answer comprehensively. About 87% of Google users have admitted that they prefer relevant content, do not cover the topic, and speak fluently.
2. have something new to say. 88% of people believe that good content is content that makes them think and teaches them something new.
3. Target the reader’s feelings! 94% of Google users believe they communicate more with content with a story to tell. Such content aligns with the daily concerns of its target community and can tickle the reader’s emotional sensors.
4. SEO rules are well implemented in it. From the number of repeated keywords to the length of the sentences and even the images used in the content, they are all applied in a balanced way in the content.
5. The most relevant keywords are used in it. It is an ideal content that, in addition to guaranteeing its quality and effectiveness, has used search and popular keywords.
What is meant by keywords in content?
Keywords are ideas and topics that determine the main focus of your content. For example, if the keyword of your content is “content creation training,” it will show you that we will learn how to create and write content throughout the content.
The keyword is one of the most important elements of SEO content production. Using the best keywords in your content will help internet searchers find and access your content faster. All text content, video and image content copywriting, etc., revolve around keywords. You want your content to be recommended to internet users faster in the search engine’s recommended content list. Using keywords that are of concern and related to your website’s topic will help you be seen as more relevant.
Here is the question:
While writing content, in what parts should we use keywords?
Below are the sections where you need to use the keyword. Using keywords in each section will help your content be “SEO” and “easier to find in search engines.”
1. URL
2. Title tags
3. Meta description
4. Main Title (H1)
5. Subheadings (H2 onwards)
6. The body of the content
7. Photo widgets
Keyword Research Keyword Research Guide
Keyword research is one of the first steps to creating content. In this process, you will hunt down and scrutinize keywords related to the content topic. The purpose of keyword research is to determine how much a keyword is searched for and how much the relevant topic concerns online users. Keywords define people’s concerns and questions online, and you can produce ideal content through them.
Therefore, before we immediately enter the content production process, we first measure the volume of the desired keyword through keyword tools, then we measure its relevance or not.
Now how to hunt for a good keyword? The following list will help you:
1. List topics related to your profession or business, and write down everything you know about business. For example, if your profession is about digital marketing, topics such as “email marketing,” “what is blogging,” “what is SEO,” “email marketing,” and… can come in handy.
2. Write down the concerns related to each keyword to create content later. For example, “Best SEO Tools,” “Site SEO Tools,” and “Free SEO Tools” are in the “SEO” category.
3. Understand the purpose of the user’s search and incorporate it when creating content. To do this, search the keyword in Google as a test. This will shape your mindset to understand user intent from keyword searches better.
4. Be sure to take a look at related search terms.
5. Use keyword research tools to create content.
How do I know which keyword is best for content creation?
Once you have a list of keywords for content creation, it’s time to evaluate them. For this job:
1. You can use Planner and keyword planners to classify these keywords.
2. Lightly weight the keywords based on monthly search volume and choose the best keyword to start generating content (the one that, based on data, can improve your site’s ranking the most).
3. Use compound words and longer (but more specific) keywords when writing content. Sequence keywords are keywords that usually include more than three words.
For example, if you want to write content related to blogging, the keyword “blogging” can be the focus of starting content production for you. But words like “how to start blogging” can also drive good traffic to your site.
Getting to know the best keyword research tools
Finding and hunting the best keyword research tools is a way to create content successfully and powerfully. This section will introduce you to some of the best keyword research tools. The following tools can help you manage keywords:
1. Moz Keyword Explorer: It is one of the best free keyword research tools and can be useful for content creation.
2. Google Keyword Planner: It is one of the all-in-one tools for content creation that allows you to discover keywords related to your business and test their potential for writing content. In addition, through this tool, you can also calculate the cost you will have to bear for targeting each keyword.
3. Semrush: A professional tool for professional SEOs who want to manage keywords in an advanced way and produce content based on their volume.
4. QuestionDB: If you are thinking of creating content based on question and question-oriented keywords, this tool can help you.
5. Jaaxy: If you’re looking for relevant keywords and content marketing, this tool can help you create content.
6. Keyword Surfer: This is a proper plugin for keyword research and SEO that you can search for keywords in a heavy style before creating content.
7. KeywordTool.io: This tool is excellent for tracking trailing keywords. You can use it to create content without opening an account.
8. Ahrefs: One of the “must-haves” of content creation and SEO that allows you to analyze your competitors and manage the traffic to your website, and you can create the best potential content on your website through it.
Familiarity with essential tools in content production
Content creation is king on the internet, But we get to know its complexity only when we work in the heart. We must be familiar with the tools needed to produce the best content. In the list below, we have suggested different tools according to the needs of content writers:
1. If you need a content planning tool and content calendar
- Google Trends
- AlsoAsked.com
- AnswerThePublic
- Semrush (topic management tool of this brand)
- BuzzSumo
2. Text content generation tools
- Google Docs
- Grammarly
- CoSchedule Headline Studio
- Copy.ai
3. Audio and podcast content production tools
- Audacity
- Alitu
4. Video and webinar content creation tools
- InShot
- Animaker
- SoapBox
- Veed
- Loom
- Demio
- Biteable
5. Visual and graphic content creation tools
- Photoshop
- Canva
- GIPHY
- Piktochart
- VismeChart
- Unsplash
The principles of producing textual content and getting to know its main components
Marketers believe that about 98% of digital content production is dedicated to text content. That is why knowing the basic rules of content writing is very important. To create successful content, apply the following principles:
1. Choosing the right title
Create a catchy and intriguing title. Remember that the title is like the showcase of your content. People who enter your website through Google will encounter your site title on the first encounter. That’s why attractive headlines have an impact on content viewing.
2. Introduction of content
Start content creation with an interesting and readable introduction. Think about your audience before writing content. Each brand and website has its target audience. Imagine what the audience expects to see in the content. Implement these frameworks in your content.
3. The main body of content
One of the tricks for creating successful and readable content is to focus your content on one idea or topic. Your content should be attractive to the reader and engage him. Every brand has a unique voice that differentiates it from other competitors.
Try to make the content you produce a reflection of your brand. Use lists while writing the content and avoid long, multi-line sentences. In addition, be sure to use reliable and trustworthy sources for writing your content.
4. Conclusion section
If we want to compare content creation to a plane in flight, the conclusion part is like the moment the plane lands at the destination airport. The conclusion section is equally decisive and important and summarizes all the content sections in one or more final paragraphs.
5. Writing and spelling tips
Compliance with punctuation marks, semi-spacing, and spelling tips are the most important factors in successfully producing content. Because the way of writing and spelling content is very important for users. Be sure to edit your content with the help of content correction tools and check the spelling of words many times.
A comprehensive review of content SEO principles
In today’s world, SEO cannot be separated from content creation. Especially if you plan to send high organic traffic to your website, SEO is the best tool to improve your website ranking. For this reason, knowing SEO principles in content creation is important for websites. But the question is, what is SEO, and how can its principles be implemented in the content?
What is SEO?
In content creation and digital marketing, search engine optimization is called SEO. The word “SEO” is an abbreviation of Search Engine Optimization. Usually, the process through which the visibility of your website is improved in Google, Bing, and any other search engine is called SEO. The higher the visibility of your website, the more and better it will be seen by people, and the faster it will appear in searches. This will increase the probability that the user will see and click on your content.
SEO-oriented content creation allows you to increase your website visitors to an incredible level. Customers will see your products, services, and information faster and connect with you.
What is SEO-oriented content?
When content production is based on SEO principles, your content will be SEO oriented. In the SEO-oriented range, all will be implemented according to SEO principles, from the number of words to the arrangement of keywords and even the type and format of photos used in the content.
If the content production is SEO-oriented, it will help your website pages to rank higher in the search engine. To do this, you must follow certain principles in the content and organize the writing and link building so that the content is “compatible with the search engine or SEO friendly” and can be consistent with the framework of ideal content.
What is the meaning of copywriting in SEO?
Copywriting in SEO content production is the process of producing and writing content that is written with the aim of ranking in the search engine. SEO copywriting content usually includes several related keywords, and the topic of the content is formed based on these keywords. You might implement this process on your website’s home page, product page, blog posts, and profile.
But why is copywriting so important in creating SEO-oriented content? SEO focuses on producing useful, user-friendly, and valuable content. Tracking related keywords are necessary for the user to access the content faster and to be more integrated and targeted. This way, you can be more easily advertised on digital platforms and search engines. Remember that copywriting increases the value of your web page and makes you rank higher in Google or any other search engine.
How to optimize content for search engines
To make your content interesting to search engines, you must follow certain frameworks while creating content. These frameworks are the principles that organize your content to be seen in the search engine and turn it into the highest rank in the search engine ranking. To optimize the content, it is necessary:
1. Follow SEO frameworks and techniques while creating content.
2. Choose the right topic and use the most appropriate and relevant keywords.
3. Don’t ignore the importance of trailing keywords while creating content.
4. When you are creating content, be sure to pay attention to keyword density.
5. Do not copy; try to be creative when creating content.
6. While creating content, do not underestimate the importance of visual effects.
7. Be sure to use internal and external links.
8. Go deep into the topic and define a specific structure for the content during content creation (interesting title + attractive introduction + relevant headings + appropriate body and conclusion).
