What is impression and how is it different from CTR?
What is the meaning of impression? The terminology of the web world is very diverse, and this diversity can sometimes be confusing. Impression is one of those common terms that can significantly impact your website’s SEO. But what is an impression? How will the number of views of a website affect the success of that site? Familiarity with these terms can help you in their practical use. This article from the Fa host knowledge base is dedicated to the definition of impression, its role in SEO and its report in Google Search Console . If you want to get acquainted with the function of impression, stay with us until the end of this article.
In this article, the following topics will be discussed:
- What is an impression?
- What is the difference between CTR and impression?
- What is the role of impression in SEO?
- impression in search console
What is an impression? 
Whenever Internet users search for a specific word or phrase in search engines, a series of results are displayed for them. Sometimes the content of your website may also be among the results displayed by the Google search engine. The number of seen records of a specific URL in the search results is called an impression .
When a page of relevant results is shown to a user as a result of a search, the records of links that are displayed record an impression for the URLs of that page. Keep in mind that just having a website link on a user’s search results page is enough to be considered an impression.
This is why the number of website impressions or impressions has become an important principle in SEO. This word is also used in the discussion of advertising on the web. In advertising, the number of online advertisement displays is referred to as advertisement views or impressions. In such advertisements, you have to pay an amount for each advertisement display.
What is the difference between CTR and impression?
CTR (click rate) and impression (number of impressions) are two important terms in the SEO discussion, which are sometimes used interchangeably by people. Impression is based only on the number of website views to internet users. Even if people skip your content, there will be no change in the number of views. But in the click rate, the main issue is the audience clicking on your content.
When calculating the click rate, you should calculate the ratio of the total number of clicks on your content to the total number of views of your website. For this reason, these two terms cannot be considered the same and used interchangeably. But the common thing about both of them is that each of them has a direct relationship with the SEO of your site and its success rate.
If you want to get more information about CTR, you can read the article What is click rate .
What is the role of impression in SEO?
When people search for content related to a specific keyword in search engines, you can have a chance to have your content displayed to them. Obviously, the better the position of your website in the search engine results, the more likely the audience will see it. This is why you must first produce suitable and optimized content to be part of the top results of Google.
Reading the following articles can be useful for you in the field of writing a suitable and unique content:
- What kind of content is ranked in Google?
- The principles of content writing in WordPress
If you have the right number of views, if you can attract the attention of internet users to the content of your website in the first encounter, you can also increase the click rate of your website. The combination of click rate and impression of a site can be an amazing combination. Because in this way you can win the trust of Google search engine and get a better rank in its results.
The role of impression in search console
Google Search Console is a very powerful tool that provides you with all the statistics and analytical reports necessary to manage a website. One of the information provided in Webmaster Tools is the number of website impressions. In the impression section of the Google console, you can see how many Internet contacts have seen your results in search engine rankings organically and completely naturally.
Keep in mind that Google Search Console only provides information about organic impressions and does not provide information about your click ads. Because the purpose of creating this environment is that you can check the status of your website in search engines and improve it if needed. You can see the numerical statistics related to the impression in the webmaster in the Performance section, then Search results. You can also check its changes over time with the help of the chart.
The number of impressions is one of the most important factors that can affect the position of your website. If you can have a good understanding of this factor and can use it properly, you can optimize your website well. In this article from the knowledge base of Host Fa, we tried to introduce you to the concept of impression and its role in SEO
