What Happened to Alexa?
Alexa Internet, abbreviated as Alexa, is a company for website traffic analysis. Still, the Alexa tool that exists and is used by SEO and digital marketing experts gives the statistics of website visits and analyzes user behavior, and provides it to users.
Alexa is a tool with a long history that had an ups and downs path that reached the end of the path in 2022, and for this reason, for Alexa’s tasks not to remain on the ground, we introduce you to Alexa alternative tools.
It is interesting to know that this company provides services for those who have a website and allows them to check the site’s status, SEO, keyword research, review, and analysis of their competitors.
To get to know this tool well and to know what Alexa is and what it is good for, first, we will discuss the story of Alexa’s birth to death so that there is no ambiguity; then, we will introduce Alexa alternative tools to you.
The historical story of Alexa
In 1996 or 1375 (26 years ago!), Bruce Gilliat and Brewster Kiel founded their idea, which was Alexa.
Alexa was created with only one purpose initially: to introduce sites to users; that is all.
You might think that this was a useless thing. But remember that Google was founded in 1998, and at that time, there were only a few simple and basic, albeit weak, search engines that you could use to find pages on various sites.
You may not remember, but there was a time when there was a browser called Internet Explorer where Alexa was installed like a tool on this browser, which was the horn of that time and a professional tool.
The basis of the tool’s work was that it would suggest other related websites based on the sites you visited. Alexa had interesting features at the time that made it more popular. Including the fact that it showed the number of pages of a site and the number of links given to the site, etc.; Gradually, with the growth of this tool, a ranking display was added to these features.
Information and data were collected in the same way and slowly by Alexa, and little by little, they stored the web content on their servers. You may ask why and what was the reason for this.
Not long after Alexa’s birth, when she was three years old, she was sold to Amazon for $250 million, and this was the beginning of the ups and downs of this tool’s life story!
We don’t want to dramatize the story of Alexa’s birth and transformation and make you cry, so we will continue it.
After the sale of Alexa, they asked Amazon to turn it into a search engine like Google, and the young it failed in this project, so they went to cooperate with Google, which was terminated after a while.
But it still stood and announced in 2009 that it would continue its activity in the direction of ranking and analyzing sites and changed its income-generating services from free to paid. Only a part of its services remained free.
Companies like MOZ and SEMrush, like it, do website analysis and SEO services, and it follows these companies.
On December 8, 2021, the Alexa site announced that it plans to end its operations on May 1, 2022, after 25 years of operation.
Alexa has informed her users about her retirement in a letter:
We will retire Alexa.com on May 1, 2022
Twenty-five years ago, we founded Alexa. After twenty years of helping you find, reach and convert your online audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to source for content research and competitive analysis.
We take pride in serving you as a customer.
Thank you very much.
The Alexa.com team
What services did Alexa provide?
Market analysis, site analysis, SEO review, keyword research, and ranking are among Alexa services, which of course, were not free!
Alexa also provided users with free services, such as finding related sites, seeing site statistics, ranking lists by country, etc.
This tool provides extensions for Google Chrome and Firefox; you need to click on this extension and get a professional report.
In this report, you can see the global and national ranking and the number of backlinks given to the site and related sites, the speed of the site, a link to the site archive, and a link to the statistical analysis.
Instead of the old Alexa toolbar, extensions were provided for Chrome and Firefox browsers. With one click, this plugin displayed a report including global and country ranking, number of backlinks, similar sites, site speed, a link to the website archive, and a link to the statistical analysis of the website.
What made this tool controversial was the Alexa rating. Since Alexa started ranking sites, this ranking has been an important indicator for web admins and those who have online businesses. Still, most people believe that this ranking is not accurate!
The question here is, now that there is no longer Alexa, which tool is responsible for the applications of it?
similar
This tool is used to analyze competitors, analyze sites and check backlinks.
GrowthBar
This tool analyzes competitors, tracking SEO rankings and keyword research.
SEOlyzer
Review and identify problems and errors on the site, provide unique KPIs, and review and compare important pages.
Bing Webmaster
With the help of this tool, you can get the search volume of keywords, Manage backlinks and identify technical SEO errors.
HubSpot Website Grader
This tool allows you to check the performance of the site and customize the UX of the site.
Google Search Console
The Google console search tool will show you keywords, and you can find out about site problems.
Google Analytics
Google Analytics allows you to compare organic and non-organic traffic; In addition, with the help of this tool, you can identify malicious traffic and view the most visited pages.
UpCity Free SEO Report Card
This tool analyzes the site and shows the number of pages indexed by Google and the backlinks report.
Internet Marketing Ninja
If you want to identify broken links and problems on your site and analyze your site, this tool can suit you.
Conclusion
In this article, we talked with you about the history of Alexa from the beginning to the end, explained the uses of Alexa, and introduced Alexa alternatives to you.
If you know of other alternatives for Alexa, you can share them with us in the comments section to help complete our article.
