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Improving the site ranking is possible only with the correct implementation of SEO strategies. SEO of the site and the publication of quality content will provide a good opportunity to earn money and achieve conversion rate goals. Its goals must be determined before choosing any strategy to optimize the site. These goals include selling more site products, registering users, increasing site content downloads, etc. The value of the conversion rate for each of the stated goals is different and is usually compared with the competitor’s pages. For example, in most store sites, the conversion rate of visitors to buyers is between 20 and 50 percent. Sites with high traffic consider a budget to order content production.

One of the most important issues in improving site ranking is using keywords. The content of each post should contain keywords and long-tail phrases. When writing the content, attention should be paid to the attractiveness of the topics, the density of keywords, the characteristics of the target audience, and other factors affecting the SEO of the content. Things like page loading speed and improving user experience can also help improve site SEO by reducing bounce rate.

Another important factor that search engine algorithms have paid attention to recently is the site’s compatibility with smartphones. Smartphone users can view its content more easily if the site is compatible with the Android operating system. Also, the search engine bot prioritizes sites compatible with Android and IOS operating systems, and it is a positive point for indexing and crawling pages.

What is the site conversion rate?

Conversion rate is the ratio of total visitors to users who perform a specific action on the site. For example, the site’s content may have 150 views per day, and only 15 of them register and become the main users of the site. The conversion rate of visitors to the main users of the site is obtained by dividing the number by 15 by 15, and as a result, its value is 10%.

Site rank in Google

The goals that are usually considered to evaluate the conversion rate are sharing site content, user registration, using the site search section, number of product purchases, following on social media, downloading content, clicking on the landing page, reading web pages in more than 30 seconds, contact with site experts, online communication with support, clicking on the option to purchase the product through the DigiKala site or other stores, subscription to the newsletter, the number of requests for the trial version of the software.

There are various techniques to increase the conversion rate, one of the most effective of which is to improve the site’s ranking in search engines. Internal, external, and technical SEO will change the ranking of web pages in search engine results (SERP). Website SEO promotion is a powerful strategy that significantly increases website traffic and will certainly affect site conversion rates.

The importance of increasing the conversion rate

In most cases, increasing the conversion rate is considered to achieve marketing goals and sell more products. The important point is to attract the audience to buy the site’s products and services. Optimizing web pages in search engines (SEO) is a suitable solution to increase the conversion rate. Potential customers can find web pages through keyword searches and related phrases and become regular consumers of the site’s products. From an economic point of view, increasing the conversion rate of visitors to customers will be associated with the growth of income and profitability.

What is conversion rate optimization?

Conversion Rate Optimization refers to activities related to increasing the site’s conversion rate. The most important thing to do to optimize the conversion rate (CRO) is to improve the site’s ranking. Of course, online advertisements, educational videos, creating advertising campaigns on social networks, etc., can also be effective in optimizing the conversion rate. In any case, using SEO strategies and techniques allows people to achieve their desired goals at the lowest cost. Some benefits of optimizing the conversion rate are: a better understanding of customers’ tastes and desires, choosing effective marketing methods, increasing visitor traffic, reducing marketing costs and attracting customers, increasing brand reputation, and gaining user trust.

Before and after the test to evaluate CRO

With the Before and After tests, they measure the site’s conversion rate for different topics during specific periods. This test is a benchmark for measuring site changes. One of the disadvantages of the before and after the test is that it does not determine the main factor of increasing site traffic and conversion rate. The before and after test provides general results of the site’s conversion rate to SEO experts.

A/B testing

This test is useful for evaluating the conversion rate of various advertising methods and designing the website’s landing page. With the A/B test, you can easily identify the elements that increase the conversion rate in the advertisements or landing pages of the site. One of the advantages of A/B testing is that you can evaluate its results in smaller dimensions before making major changes.

For example, in this test, two landing page versions are designed experimentally. Their performance is checked over a certain period, and whoever has a higher conversion rate will be selected as the appropriate landing page. In one version of the site (version A), the landing page is displayed with rotating images. In the other version (version B), the landing page is designed with still images and internal linking. Finally, a higher conversion rate version will be selected as the landing page.

Online tools for evaluating conversion rates

Evaluating the conversion rate can show the effectiveness of SEO techniques and improve the site’s ranking. The conversion rate shows the extent to which the site’s ideas and goals are achieved. Knowing exactly how many percentages of web page visitors perform the activity intended by SEO is an important issue for the site’s success.

Optimizely is one of the tools to improve site conversion rate. To install Optimizely, you must put its JavaScript code on your site. Its image editor is easily activated and provides site administrators with the statistical data needed to improve conversion rates with just a few clicks. Optimizely is free and easy to use.

Another conversion rate evaluation tool is Google Analytics. Conversion rates based on keywords, the conversion rate of the most visited web pages, and some other topics are determined using this online tool. The items suggested by Google Analytics are suitable for determining the site’s goals. Also, in the Goals section of this tool, you can define up to 20 goals as desired. After setting the conversion rate goals in Google Analytics, site managers and SEOs can continuously calculate its value.

The tool (Google Optimize) is one of the best platforms directly connecting to Google Analytics. With (Google Optimize), you can perform various tests related to the site’s conversion rate. For example, the A/B test is one of the possibilities to be implemented with this tool. Using (Google Optimize) is free, and its installation is done only with a Gmail account. This tool is useful for selecting and evaluating strategies for improving site ranking in search engines.

What are dangerous SEO techniques?

1- The importance of keywords more than the number of clicks

Usually, most SEO experts believe that using many target keywords in the site’s content will be very effective and important for SEO and increasing the ranking. For example, you may be the owner of a pipe manufacturing company and have a website to introduce and provide services and sell online. Using all the keywords related to your service, such as pipe, tobacco, hookah, cigarette, etc., probably will not attract all users to click because it is very general. Still, you believe that using all the words related to Your services in the title or text can be very useful for SEO. The article on choosing the best keywords will help you more in this regard.

Using keywords is important, but it should be done differently. It is better to categorize the titles and target keywords and create different content for each. When you use all the keywords in one section, the user may think that the site or page is Spam or fake and, as a result, avoid clicking if all SEO experts know that one of Google’s ranking factors is checking the number of clicks on the pages of a site, so if users are instilled with a sense of doubt about the content, their non-clicking will be equal to lowering your site’s rank. The article How People Search will also give you good information.

2- Excessive use of anchor text in internal links

Using anchor text or anchor text is considered good practice to optimize sites. Still, in recent years with the progress of Google’s algorithms, it has been seen that excessive use of anchor texts will result in a fine from Google and a decrease in the site’s ranking because in this Sometimes Google feels that this page is manipulated or Spam and therefore does not consider it appropriate to introduce to the user. In this case, I suggest you explain the desired word at the end of the page instead of using the anchor for the words. For example, if you have a text in which the words SEO, Link building, and CPC are used, instead of doing anchor text for each of them and referring to a page that explains these words, put a brief explanation of each at the end. Set the page as a footer.

3- Using the directory, site registration, links, etc.

Link building or registration of sites that are excessive and beyond the usual limits and are done in anonymous directories will result in heavy fines from Google. I have seen famous companies that Google’s algorithms have hit with this method, so be 100% skeptical when faced with people who claim that they can register your site in the world’s most prestigious search engines or famous directories for a small fee. , because by doing this, you will most likely be registered in low-quality sites and end up with inappropriate link building. In this context, it will be more interesting if you also read the backlink page.

4- Microsites, separate domains, various areas, and…

A common thing still done in SEO operations is using multiple domains on the site’s main domain, also referred to as “domain park.” Sometimes you plan to produce a lot of content with different topics in different areas, and you prefer to put separate domains under your main domain set. This is a big mistake! Your pages should not be displayed with two addresses. If the 2nd, 3rd, etc. URLs are hit; instead of displaying the page, it should redirect to the main URL. Otherwise, search engines will not recognize all of your domains. Therefore, note that the site address and individual pages should not be high with multiple addresses simultaneously. In this case, one of the domains will not be ranked by Google because it is considered a copy site.

5- Click ads

Many online business owners believe that CPC (cost per click) will increase their site’s ranking, but they are completely wrong. Click advertising will be very effective in introducing your brand and registering it in the audience’s minds, but increasing the ranking, is not a smart thing. In fact, with every click on your banner, the user is first referred to the advertising agency’s site, then it is redirected to your website, and in fact, you do not receive the backlink of the displaying website.

Instead, the advertising agency all Backlinks received by the display websites, which makes the advertising agency’s ranking always higher. For this reason, most click advertising services are usually the leaders in Alexa and Google. Of course, it cannot be said that this action is completely ineffective. Still, if you intend to receive backlinks, click ads are usually not a good method if you have a highly visited site related to your business.

6- Building a bait link without strategy and thinking

Some people are still stuck with this old SEO technique. Probably because content strategy, content marketing, and content production, in general, have become a very hot topic and an important point of investment in digital marketing. For this reason, some experts continue to invest in producing different types of it. I know it as “content production without strategy and thinking.”

The idea of this type of content production, known as “bait link,” is carried out by website managers or content production teams who believe that the content should only attract the user to visit the site and whether the content has been able to satisfy the users. Provided or not? And is the title completely in line with the text and the users’ needs? It doesn’t matter if the most and first item that will affect the increase in clicks, the attraction of the audience, and the increase in the ranking is the writing of effective and creative content that is completely related to the audience’s needs.