Content Promotion and Distribution Methods: Tips and Tricks for 2023
Content promotion and distribution is exactly the stage of content marketing that many companies don’t do right and skip. As soon as the content is produced, they put it on the company’s blog and social pages and think it’s done. These companies mistakenly believe that visitors will automatically flow to them from here on out, but the reality is that this will not happen!
One of the reasons this doesn’t happen is that the Internet is crowded and full of content. No matter how great the content you produce is, there is so much other content that won’t allow you to be seen.
This is why from the first day you start creating content, you should think about promoting and distributing it.
In this chapter, we will try to explore some of the best and easiest ways to display content to the target audience. Stay with us!
Building the target community
In both stages of content strategy and content ideation, you must have done a thorough research about your audience. This is where all that hard work finally pays off. If that research led to the production of content that goes exactly to your target audience, you are on the right track to communicate with your customers.
The following techniques will help you strengthen this relationship.
Social media
The fact that your content is suitable for a certain group of people does not mean that this content will necessarily be seen; Because the audience doesn’t know that such content exists, so you have to inform the audience of different ways of publishing this content. One of the free ways to promote and distribute content is to get help from social networks.
There is a large audience in social networks and the main advantage of using these networks is that they can expose your content to new audiences.
Don’t forget that you have a lot of information at your disposal that can help your social media team better introduce themselves to your audience. For example, if you have quoted someone’s words in your post, share this information with the social media team. This is information that will help your social media team better communicate with their audience.
How to Promote Your Content Using Social Media?
Before you start promoting content on social networks, you should know several things:
See which channels and media are suitable for your content. Some types of content are suitable for Twitter and some are suitable for Instagram. Sometimes you have to use both networks. You need to know your audience and know where and what they are looking for. If you don’t have enough information, try to gain this insight by trial and error.
Post at the right time. Networks like Facebook and LinkedIn have good analytical tools and allow you to know what days and times your audience has seen your content the most. Use this information to find the right times.
Use hashtags. Hashtags are one of the main ways to get your content seen by new people. Choose hashtags very carefully and according to the topic of your business.
Marketing using influential people (Influencer Marketing)
Influential people or influencers are those who have a large audience and fans in social media or the real world and can access their audience whenever they want. The audience of this farad, who can be your target community, listens to the influencer.
By cooperating with influencers, you can create an audience for yourself and introduce your content to them. If you have done your planning well, you can look at this type of marketing as part of the content promotion process.
Who are the right people to promote your content?
Maybe if a makeup influencer promotes your digital marketing content, it might get very few views because your audience is vastly different from their audience; That’s why you should search and find people who have high credibility in your field or related fields. For example, suppose someone who has a hand in digital marketing and has an audience that is interested in this field introduces your business content. In this case, the audience will go to your content with interest.
High credibility in social networks and a large number of followers and the closeness of the audience’s interest to the subject of your content are indicators that have an impact on the visibility of your content.
Marketing in comments
Marketing in comments can be used both to introduce the brand and show expertise, and to advertise and promote the content. There are many people and computer bots who do this as black hats; That is, they write an irrelevant comment under each irrelevant post and post a link to the content. This is not a good method, and sometimes it even ends up being blocked or similar problems.
Instead, we recommend doing white hat marketing of views. Most blogs remove comments that are posted by bots or in bulk. So forget using the robot and start working yourself; Just search the internet for people who produce interesting content related to the topics you’re interested in, and then start a conversation with them.
Sometimes, in the comment section of those blogs, put the link of your article that is related to that topic. Usually, you don’t need to mention your products or services in this section.
How to start Marketing views?
Comment marketing and opinion marketing is not difficult, just do these things:
First of all, find reputable blogs in your field. If you have a list of these blogs, even better, otherwise search for the keyword you want along with the word “blog” or “blog”.
Also, you can use Google Blog Search for this. There are also different toolbars that are installed on your browser and provide you with additional information on search pages, such as site traffic and ranking, including the free MozBar toolbar.
Remember that sites using Blogspot or WordPress naturally have a higher Domain Authority (DA) because they get that authority from their subdomains. In this case, things like page authority (PA) and links are also considered good criteria. Of course, only the above numbers are not the only criteria that are important here, it is also important that you enter into appropriate and meaningful conversations. Check out the different sites in the search results and decide which one is the best fit for your brand and business.
In the second step, go to the blogs you have chosen and write useful comments related to the topic of discussion. Try not to start ling at the very beginning, because this is not very correct at the stage of establishing a relationship. In the next steps, when you gain some credibility in these sites, you can put your content link or other sites in your comment according to the topic of conversation.
Write a guest post
You don’t have to put your content on your own site. You can publish your content as a post or comment by guest blogging on another site. Of course, this method has gained a bad reputation, just like the marketing of views, because many people have caused the public mentality to become negative towards this method by publishing low-quality and inappropriate content.
But the correct implementation of this method can be a powerful way to distribute content, increase credibility and expand audiences. Guest posting content just like any other method can be very time consuming and energy consuming, but it has great potential and the results will be amazing.
How to start guest blogging?
- Look for sites that have good Page Authority (PA) and Domain Authority (DA) and have good, content-rich conversations.
- Start commenting on those sites and connect with other people.
- Get the attention of the writers and editors of those sites by using exciting ideas. Avoid linking, now is the time to earn credit, not link!
- Promote everything you’ve ever published.
- Repeat these steps.
Using Google’s advertising service
Using Google is a great way to get your pages seen by your audience. For this, you must have a Google Ads account and your account must be charged. Now you create a campaign for your content in your Google AdWords account. If people search for keywords related to your content, Google will show them your content in the top links. An amount will be deducted from your account for each user click. Of course, this method is mostly used to introduce product pages or content that leads to sales, but you can also use it for content.
Email Marketing
We have already discussed email marketing So we will not go into it too much here. But one of the important points here is that email marketing is giving the audience the opportunity to come back to you and even become a permanent member of your audience.
Content promotion completes your work
Getting your content seen on a bigger or more reputable website is always one of the best ways to expand your audience, but first you need to write incredibly strong content for your audience. Next is using the external channels that we talked about above
