A Complete Guide to Comment Marketing
Let’s start the discussion by saying that if there was no comment, marketing, educational and store sites might not achieve the success they have today. The comment refers to comments that users report about the content of each site and are recorded on different pages of the site. For example, you may need to read the comments related to the previous purchase of users to buy from Digikala to know people’s opinions about the actual product; For this reason, users’ comments are very important for other users and for the site itself. Put, comment marketing is part of a more extensive process called SEO, which should not be underestimated in attracting more users.
You might say anyone can comment on a post or a blog, but that doesn’t mean comment marketing is trivial. A large number of the marketing community underestimates the effect of comment marketing. Still, on the other hand, a population of marketers mentions comment marketing as a smart strategy to attract an audience.
What is comment marketing?
Put, comment marketing is about sharing comments to encourage others to interact, build connections, and increase traffic. Commenting on your users on the blog not only gives other people an idea of what exactly you do but also allows you to see an increase in organic traffic for months or even years after posting a comment on the website. This is precisely why you can be very strategic when writing a text, call-to-action, or encouraging interaction because the opinions of other users pave the way for new users to enter your website.
Stages of marketing comments
Marketing through comments is a routine task for any store or educational website because it allows users to learn about the nature of your page and even find answers to their questions in the comments below your posts.
Determine your goal of comment marketing!
An easy and foolproof way to start comment marketing is to log into a website and start commenting on your posts, but to get the most bang for your buck; you need to do it the smart way because if you make any mistakes, Not only will it not have positive effects, you will become a fraudulent and artificial website. Before making a marketing comment, you should know the answers to the following questions in detail:
- First, you need to decide what your goal in comment marketing is.
- Are you interested in branding your page in the online world?
- Is getting traffic and visitors to the site necessary to you?
After finding the answers to these questions, choose the desired pages for marketing comments. This list should include pages that are frequently edited and dynamic, have a high volume of traffic and fully represent your website, and can increase trust for your future users. In short, try to consider your best pages for this first step.
Do not underestimate the power of keywords!
Using keyword analysis tools, try to find the keywords your competitors are getting more traffic with and determine your important keywords for each page. Then include them in the right proportion in the marketing comment texts in a way that is not artificial or fake.
For example, let’s say that your keyword, as someone active in drug sales, is buy serum. Your marketing comment should be in such a way that the keywords are naturally included in the words; for example, buying serum is very difficult in the Corona era! Or, I had a lot of trouble buying a head until the previous weeks, but with your website, it has become easier!
External links become very important if your goal is only to get traffic. Finding blogs that directly link to your website in their comments is significant. This can make a massive difference in the amount of organic traffic you get.
If you’re counting on comment marketing to build reputation and branding, you can place more importance on comment popularity and relevance. For this, you should include your brand name in the text, apart from the keywords, because it can have a tremendous impact on the output result and make your brand name engraved next to your services, the same concept that all big brands have. They are looking for it. But if you are a small startup at the beginning of your career, this method may not be worth the investment.
If you need to have an impact on your users in the form person to know people’s opinions about your services or to inform them, Q&A websites can be helpful for you. You won’t believe how much impact these websites will have on brand awareness.
You can still get important feedback from these websites and use them to promote your brand. Remember, once you’re starting, you’ll need to visit your website for comments frequently, and you’ll need to dedicate time to professional remarks and responses, so make sure you leave this part of your marketing to someone you trust. You entrust him with the responsibility of responding to opinions and comments.
Put order at the top of the agenda!
Once you have your list of valuable pages, the next step is to create relevant and valuable comments and, as mentioned, naturally inject keywords into them after writing a full review. Then put these comments in a platform like Google sheet or any space for more organization and consider the time and destination page for them to be inserted on the desired page on the same date.
It is better to mark each comment that has been answered or even sent with green color so that it is not sent again with the same literature and is not suspicious. A dynamic and natural response will always have a satisfactory result.
If you are newly hired for digital marketing and do not completely understand website content, you may want to spend a few days reading the content of each page and getting to know the style and persona of the audience. Before starting this example of marketing and commenting, make sure you understand the general situation of the website and the audience. Before you respond to users, try to make arrangements for it. From the username to the image you choose, everything should be in line with building trust and helping your audience identify you.
Now you can start to comment marketing!
Now that your list of pages and comments is ready, you are prepared to comment. Here are some general dos and don’ts to remember when commenting on marketing. The following will help you in comment marketing:
- Write meaningful comments, try to avoid sloganeering, and have helpful tips to say. In short, the user should know more about your work after talking to you.
- You are not always supposed to comment on the wishes and opinions of users. Don’t be afraid to show a different point of view or make people think about something you want to. This is precisely what helps people remember you and your pages, But at the same time, speak respectfully.
- Be humorous. You don’t have to present every opinion seriously and strategically. Try to make commenting a sweet process for your audience according to their persona.
Find common ground with your users. Commenting is a networking technique that has many undiscovered capabilities. - Avoid the following actions in comment marketing:
- Do not comment too generally and comprehensively! For example, if you only have a “Thank you for this post” comment, it’s too artificial, so try to add details to your conversation.
- Don’t try to sound funny; it might look out of sync with your site. Try to keep humor within the tone of the site.
- Do not comment without reading the post. When you get corrected by users when you’re unsure of what you’re saying in your comment, it looks like you’re not in control of what you wrote.
- Do not use links anywhere; if the contents of two websites are very close to each other, it can cause problems later on, which will cause difficulties in identifying the pages and ranking them.
Write the time of visit in the comments.
Ideally, a dynamic website should have visitors every day, so set aside time each day to visit different pages of your website. On the other hand, one of the critical components in comment marketing that leads to traffic returning to your site is the speed at which users reach the answer to their question or the amount of time that the user starts posting comments after the post is published (every It is better if this time is less. Of course, apart from the speed, this matter also depends on the quality of the comments, the quality of the post, and the number of words.
Usually, valuable comments from users bring a lot of traffic to the pages, so users are always requested to share their opinions with the brand and get answers to their questions. Because indexing comments can obtain interesting results, and even if your keywords are searched in Google with a casual tone, your pages will be displayed in SERP, and this is what every brand wants for itself, occupying the top position in the SERP.
Comments can even be used for A/B testing because they can provide us with real results. By seeing different people’s opinions, users are encouraged to share their opinion with you and see your feedback or even get the answer to a question. This issue can be very beneficial for you to test different updates, so don’t underestimate the marketing comment.
Record the number of comments.
Measuring website comments may initially seem a little strange, but this step is essential. This is to find out how effectively you have been able to work and how much you have progressed compared to the previous months. If you don’t know from which part you should see the daily and hourly traffic of the website, the Google Analytics platform will be the best way to check your progress.
It is better to create a goal for each month and compare the results at the end of the month with your ideal expectation. Finally, you can see how each method of comment marketing has been beneficial for you.
Improve your strategy day by day.
When you start recording your progress metrics (like the number of comments), you’ll have an overview of how your campaigns are doing. This can give you a good idea of your users’ interest in different topics, tastes, and user personas and make it easier for you to run future comment marketing campaigns.
If certain pages on your website aren’t bringing you the traffic you expect, you may decide to remove them from your comment marketing list or if a particular page is bringing you a large volume of traffic through comments. gets, you might want to make it a priority to improve comment marketing. Sites like analytics can provide you with a daily or even hourly report about the website so you can have a general idea about the website.
How to have a perfect comment marketing campaign?
Although anyone can quickly implement the principles of comment marketing, not everyone has the right strategy to ensure their business’s success. Next, we will look at the tips that will make you run a successful comment marketing campaign and enjoy the organic traffic you receive. So stay with us until the end of the article to provide you with essential tips from the beginning to the end of the comment marketing campaign:
1. Identify your goals
The first step to creating a successful campaign is usually the initial clay of the movement; Target identification. Many marketers are fooled by the hope that comment marketing will be simple. What is your goal in starting comment marketing? Do you want to attract more traffic to your website, expand your branding, connect with other website administrators, and increase website engagement? Once you’ve determined your goals, executing a marketing campaign is time.
2. Consistency is the key to success
Instead of dedicating a specific time of day to commenting, you should set an actual and expected number of comments for that day and commit to that routine for a limited time. You are only allowed to post 4-6 comments per day; depending on when and what goals you want to achieve, you will need to adjust your schedule to reach your desired point for the campaign.
3. Keep the value of comments high
Your purpose of posting a comment should be to solve the user’s problem or guide; if you feel that the word is not worth publishing, then don’t publish it. The only way to attract people to your website is to build trust by responding to their words.
4. Place the brand’s signature at the end of the comment
When someone reads your comment and finds it useful, they may want to contact you, so be sure to include your contact details at the end. Bringing the brand’s signature in the form of an image or text, including the title, name, and web address at the end of the comment will be an excellent help in this regard. Doing this will make it easy for all interested parties to contact you. Additionally, disclosing your contact information makes your reviews seem more trustworthy.
5. Do not underestimate the presence of keywords
You need to post your comments on sites where many people can see them. The first thing you should do in this direction is to find different websites using keywords related to your website and analyze them to have a flawless campaign. Try to use keywords with different combinations during the campaign to get a complete result.
6. Get help from sites with high-page authority
The higher the number of visits to a website, the more valuable it is for you. Avoid sites with low monthly traffic because they don’t expose your comments to the correct number of viewers. Of course, this does not mean you should advertise your work on different websites because this is unethical.
7. Try to include links to different pages of the site in the comment
If you provide a clear solution with the analysis you post, you reduce the chances of people clicking on the URL. It is true! Try to leave a little way to research, satisfy the audience’s curiosity, and don’t provide everything ready. Try to offer different methods to the user so that he can get acquainted with other pages of your site.
8. Try to comment like an average person
Excessive definition or destruction cannot be constructive! If you want to attract the attention of your audience, then you should regularly update your website comments and increase your engagement. Successful collaborations in comment marketing with reputable websites can greatly promote you.
9. Do not leave offensive comments unanswered
Try to turn the threat into an opportunity. Even if the word seems awful, don’t leave it unanswered and try to show this group of users a sense of importance. If they see a regular follow-ups from you, they willchange their opinion somewhatp in mind that you should never return an insult with an insult.
Before you escalate the tension with your response, you should look at what others have written in the comments and make sure you value them. These comments will be well moderated by posting persuasive and engaging ideas in your answers. Don’t let other people’s opinions stop your campaigns. Please do not post a comment when angry because it can affect your comment marketing process and destroy people’s trust.
10. Combine comment marketing with email marketing
This step provides a great advantage to getting two results in one go. Ask users to subscribe to your newsletter in the comments to get the latest news.
Comment marketing campaigns are simple and strategic types of campaigns in which a person tries to share comments in an organized manner with a different distribution of specific keywords on their important pages to drive traffic organically. While simple, these campaigns have strategies and tips that were thoroughly discussed in this article.
