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What are the key features of a banner ad campaign? This article tries to answer this question. So stay with us until the end. Successful display advertising is much easier than many marketers think. In this chapter, we focus on four features to consider when creating high-performing display content, including:

• Use rich media for animation and interaction
• Driving clicks with a video
• Optimizing campaigns for mobile devices
• Link live data costs to your display ads

What are the four key features of successful display advertising campaigns?

The four key features of display advertising campaigns are as follows:

1. Use rich media for animation and interaction

Display ads and banner design portfolios help marketers to attract customers. Essentially, it unleashes the full potential of HTML5, and marketers should use the technology in all their display campaigns. Now the question arises: what is rich media advertising? Rich media refers to display ads that include features such as video, audio, or other creative elements that encourage viewers to interact and engage with your display ads.

In the continuation of the description of the banner advertising campaign, it can be said that it will be a good alternative to video because HTML5 animations are simple to make and have a smaller file size. This is because rich media ads are coded in HTML5 and can, therefore, be optimized. Designing a professional advertising banner is no exception to this.

What is the reason for using rich media in a banner advertising campaign? Using rich media is a great way to make your ad stand out, as it’s proven to grab the viewer’s attention. eMarketer research shows that companies using rich media ads experience higher levels of engagement (16.2%) compared to static banners.

If you have access to a CMP, the best way to create rich media ads is simple. These rich media ads are coded automatically, eliminating the need for an expert developer and making them accessible to all types of marketers – not just large agencies.

In order to produce content, a criticism leveled at rich media banners is that sometimes the “weight” or file size of the ad is too large. Poor design reduces performance. Display ads using rich media should be optimized according to LEAN IAB standards.

What is the second key feature of a successful display advertising campaign?

The second key feature of a successful display ad campaign is driving clicks with video. Adding a video to a display ad can naturally grab the consumer’s attention more than still images. Now we need to know what is the video inside the banner. An in-banner video is a video clip within a display ad.

It uses the space provided for an HTML5 banner ad to serve up a video. In this case, it is either part of an HTML5 animation or gives the viewer the option to click on an entire video. Why use video? Viewers prefer video ads to static ads.

In fact, in-banner video ads perform 18.4% better in click-through rates than static banner ads. Georg Jensen‘s head of brand and content, Kasper Circelu, found that video is an effective tool for engagement. “…with video, we found that our campaigns performed six times better than static ads.”

Another reason to use a banner ad campaign is the user experience. In-banner video has become a respectable advertising experience. If the user does not want to interact with the video ad, they will skip it. If they want to engage, they interact with it. Well-crafted video banners provide the viewer with a positive choice. In-banner videos can help marketers produce successful display ads in other ways as well.

For example, videos can be used as backgrounds for product advertisements. Meanwhile, banners can also be exported as MP4 files to be used in digital out-of-home (DOOH) or social media marketing campaigns.

What is the third key feature of a successful display advertising campaign?

The third feature of a successful display advertising campaign is the optimization of campaigns for mobile devices. Optimizing and adapting display ads for mobile should always be a priority. Successful display campaigns work across all devices and are planned to take advantage of changing consumer habits. For example, increasing the cost of banner design on weekends.

What is mobile display advertising? Mobile display ads are banners that are optimized for mobile devices. They are responsive to certain sizes of HTML5 banner ads that include copy, creative elements, and images. They are designed for mobile interaction with consumers.

What is the reason for optimizing campaigns for mobile devices? The use of mobile devices is increasing year by year. Therefore, it is essential to use responsive display ads and build campaigns that are mobile responsive to adapt to how viewers consume media.

Daniel Jacobson, co-founder of Bannerflow, said: “Today, mobile browsers should be used as much as desktop browsers and advanced features. “In fact, there’s no excuse for mobile advertising to be flat and soulless.” There is also now clear evidence that mobile display advertising is preferred in the leisure time of different people.

To take advantage of this and produce high-performance display ads, marketers must be able to schedule and control ad sizes to run and when to run. Again, if a marketing team has access to a CMP, creating, publishing, and optimizing mobile campaigns is not difficult.

Marketers can benefit from the same range of banner ad strategies, tactics, and technologies that they use for desktop and mobile. Successful display campaigns work on all devices and use the same exciting elements as their desktop counterparts.

What is the final key feature of a successful display advertising campaign?

The fourth feature of a banner ad campaign is to connect live data feeds to display ads. Data feeds help make even the most basic display ad more relevant. They offer the ability to provide consumers with the latest information about your brand, including products, live offers, and sports odds.

Now the question arises: what are data feeds? A data feed or web feed is basically a spreadsheet that frequently updates content to advertise. Often, display ad feeds are XML files and can contain data such as words and sentences in any language, numeric values, image URLs, and links.

You can even use them to display live product inventory dynamically. What is the necessity of using data feeds in successful display advertising? Using a data feed ensures that display campaigns can stay personal, relevant, and fresh. They are a great way to control and publish relevant banner ads.

Advertising banner design and consulting services

Using consulting services and advertising banner design is a good helper for all kinds of businesses. You will experience the highest quality of advertising by getting advice and assistance from skilled and expert designers. Combining data feeds with retargeting is a great way to improve the performance of display ads. This means that consumers only see products or offers that are relevant to them.

For example, if a consumer has searched for a product such as a cookie on a website, a brand can serve a display ad with a data feed to show the consumer-related products or offers. Providing fixed and moving banner design services is done by reliable and experienced companies.

In the end

The banner advertising campaign had four main features that were discussed in detail in this article. For your banner ads, you should choose a company that is reliable and does the work at reasonable costs. Companies offer the most effective advertising according to the type of business services – your audience and customers – and your advertising budget. The main advantage of these advertisements compared to other advertisements is that due to the visibility of the products, it will cause awareness about your brand and products even if no clicks are made.